Captello, a US-based event tech leader, partners with UK consultancy Event Footprints to enhance European market access. Their collaboration will revolutionize B2B event measurement by merging Captello's cutting-edge solutions with Event Footprints' expertise. This strategic alliance promises to redefine industry standards for event ROI analysis.

Captello, a leading provider of event technology solutions based in the United States, announces a strategic partnership with Event Footprints, a prominent UK consultancy specializing in event technology and marketing integration. This collaboration aims to revolutionize B2B event measurement in Europe by merging innovative solutions with expert consultancy services.

1. Expanding Market Access in Europe:

   • The partnership between Captello and Event Footprints provides Captello with increased access to the European event market, leveraging Event Footprints' expertise and established presence.
   • This collaboration signifies Captello's commitment to enhancing its global reach and offering tailored solutions to European clients.

2. Advancing B2B Event Measurement:

   • By combining Captello's cutting-edge event lead capture and audience engagement solutions with Event Footprints' expertise in event and marketing technology integration, the alliance aims to redefine industry standards for event ROI analysis.
   • The partnership focuses on capturing, integrating, and utilizing event data throughout the entire event lifecycle to provide comprehensive insights into event impact.

3. Enthusiasm and Vision:

   • Brad Froese, Vice President of Marketing at Captello, expresses excitement about the partnership, highlighting its potential to enhance event experiences and drive impactful outcomes for clients.
   • Rob Curtis, founder and director of Event Footprints, shares his enthusiasm, emphasizing the collaboration's role in providing comprehensive ROI insights to event organizers and marketing teams.

4. Commitment to Innovation:

   • Captello and Event Footprints share a commitment to innovation and excellence in event technology, aiming to empower organizations with advanced solutions and strategic consultancy services.
   • The partnership reflects both companies' dedication to demonstrating the full value of event investments and supporting clients throughout the event lifecycle.

The strategic partnership between Captello and Event Footprints represents a significant advancement in B2B event measurement in Europe. By merging cutting-edge solutions with expert consultancy, the alliance aims to redefine industry standards for event ROI analysis, providing clients with comprehensive insights and impactful outcomes. Together, Captello and Event Footprints are poised to revolutionize event technology and elevate the success of B2B events across Europe.