Integration with Leading Event App Platform to Enhance Attendee Engagement, Drive Better On-Site Communication

Splash, a global event marketing technology company, announces its upcoming integration with Guidebook, a leading event app builder. This integration, available in June, aims to enhance attendee engagement by providing easier access to event information, improved on-site communication, and networking opportunities. 

1. Enhanced Attendee Experience: The integration between Splash and Guidebook enables event organizers to optimize attendee engagement by providing a dynamic, single source of event information through a custom mobile app. This replaces traditional methods like email and printed materials, facilitating real-time communication and networking.

2. Features and Functionality: Splash customers leveraging the integration gain access to Guidebook's comprehensive suite of features, including:

   • App Builder: Allows for the creation of custom, white-labeled apps with an intuitive, drag-and-drop interface.
   • Push Notifications: Deliver instant event updates to attendees' devices, ensuring timely communication.
   • Real-time Content Updates: Keep schedules, maps, and speaker lists up-to-date to reflect any changes.
   • Sessions and Engagement: Attendees can build personalized schedules, receive session recommendations, and engage with speakers via live polls, Q&A, and more.
   • Networking and Social Feed: Foster interaction among attendees through profiles, social feeds, private messaging, and social media integrations.
   • Info-sharing and Wayfinding: Provide attendees with personalized schedules, maps, speaker bios, documents, and self-guided tours.
   • Revenue Generation: Offer in-app sponsorship opportunities to generate additional revenue for event organizers and sponsors.
   • Analytics and Reporting: Access powerful data metrics to measure event success, including usage metrics, attendee activity tracking, and engagement metrics.

3. Streamlining Operations: By streamlining tedious tasks such as attendee communications and content updates, the integration helps event professionals focus on delivering impactful, memorable experiences for attendees.

4. Partnership Synergy: Splash and Guidebook share a common goal of simplifying event management processes and maximizing audience engagement. The integration aligns with both companies' missions to empower event organizers with innovative solutions.

5. Customer Benefits: The partnership enables Splash customers to leverage Guidebook's robust app-building capabilities seamlessly, enhancing attendee experiences and driving better business outcomes.

The collaboration between Splash and Guidebook represents a significant advancement in event technology, offering event organizers a comprehensive solution to elevate attendee engagement and streamline event operations. By leveraging the power of mobile apps, event professionals can create memorable experiences that drive meaningful connections and deliver tangible results.