MotionPoint creates an assessment tool to evaluate and score website translation projects based on complexity and objectives.

MotionPoint, the global leader in website translation and localization, introduces its latest innovation: the Website Localization Scorecard. This diagnostic tool empowers marketers to assess their website translation needs comprehensively, considering factors such as technical complexity, content engagement, translation quality, and localization resource availability.

1. Introduction of the Website Localization Scorecard:

   • The Website Localization Scorecard evaluates key decision criteria for assessing website translation and localization needs, providing marketers with a comprehensive overview.
   • It analyzes four primary components: technical complexity, content engagement, translation quality, and localization resource availability.

2. Evaluation of Technical Complexity:

   • Websites are becoming more complex, with front-end frameworks and programming languages embedding content into code, posing challenges for translation.
   • Factors such as content types, ecommerce elements, personalization, and security influence the technical complexity of website translation.

3. Considerations for Content Engagement:

   • Marketers should consider factors like the frequency of content updates and organic web traffic to assess content engagement and determine translation priorities.
   • Translation quality is crucial, particularly for accuracy in specific markets or language pairs, to align with strategic objectives effectively.

4. Localization Resource Availability:

   • Despite automated solutions like Google Translate, investing in localization resources such as web engineering and professional human translators is essential for managing high-quality website translation and localization.
   • MotionPoint emphasizes the importance of assessing whether "good enough" or "great" translation is needed based on strategic objectives.

5. Scoring and Recommendations:

   • The MotionPoint Scorecard provides nuanced translation complexity ratings based on marketers' responses to the components, guiding them to the most suitable translation solutions.
   • MotionPoint offers customized recommendations from its suite of services, including the robust MP Concierge and streamlined browser-based solutions, based on the complexity rating.

6. Scorecard Versions and Customization:

   • MotionPoint offers two versions of the scorecard: Basic, requiring only an email and URL, and Advanced, providing a more comprehensive recommendation through conversation.
   • Upon completion, users receive tailored recommendations based on their website's complexity, ensuring an optimal approach to translation and localization.

MotionPoint's Website Localization Scorecard simplifies the decision-making process for website translation services, enabling marketers to identify the best approach for their needs effectively. Backed by MotionPoint's extensive industry experience, this innovative tool empowers businesses to enhance their global digital presence with tailored translation solutions. Visit the MotionPoint Scorecard page to explore how MotionPoint can elevate your global digital strategy.