News
Braze Welcomes Yvonne Wassenaar to Board of Directors
customer engagement 4 Jun 2024
Technology Executive Brings Expertise in Scaling and Diversifying Businesses
Braze, the customer engagement platform known for its innovative solutions, has recently announced the appointment of Yvonne Wassenaar to its Board of Directors. With an impressive background in cloud and SaaS technology, Yvonne is set to bring a wealth of expertise to Braze.
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Yvonne's Impressive Background:
- Tenured cloud and SaaS technology executive
- Experience in scaling enterprise software companies
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Yvonne's Vision for Braze:
- Leveraging AI for customer empowerment
- Partnering with Braze for future growth
Yvonne's appointment to Braze's Board of Directors signals an exciting new chapter for the company. With her vast experience and strategic insights, Braze is poised for continued success and transformation in the customer engagement landscape.
SheerID Names Stephanie Copeland Weber as New CEO
identity management 4 Jun 2024
SheerID announces new CEO on the heels of expansion of new products and geographies
SheerID, the global leader in identity verification for commerce, has announced the appointment of Stephanie Copeland Weber as its new Chief Executive Officer. With a wealth of experience in driving growth and innovation in enterprise technology sales, Copeland Weber is set to lead SheerID into its next phase of growth.
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Transition in Leadership:
- Stephanie Copeland Weber appointed as CEO
- Jake Weatherly, co-founder, transitions to Board Director and Strategic Advisor
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Copeland Weber's Experience and Vision:
- Over 25 years of experience in growing businesses
- Track record of driving growth and innovation in enterprise technology sales
Stephanie Copeland Weber's appointment as CEO marks a new chapter for SheerID. With her strategic leadership approach and experience in driving growth, SheerID is poised for continued success and innovation in the field of identity verification for commerce.
Wipro Announces Retail Transformation Platform Wipro VisionEDGE+
technology 4 Jun 2024
Wipro VisionEdge+ allows retailers to enhance customer experience and drive incremental ad revenue within physical stores
Wipro Limited, a leading technology services and consulting company, has unveiled Wipro VisionEDGE+, an enhanced retail transformation platform developed in collaboration with Cisco and AT&T, utilizing Amazon Web Services (AWS). This platform aims to revolutionize the retail industry by unlocking the full potential of the retail media network.
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Key Features of Wipro VisionEDGE+:
- Enhancing customer experience with interactive displays
- Driving incremental revenue through programmatic advertising and digital endpoints
- Centralized control and seamless content tracking across multiple platforms
- Creating an omnichannel platform for virtual try-ons and 'endless aisles'
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Technology Partnerships and Leveraging:
- Utilizing Cisco's intelligent network solutions for secure connectivity
- Leveraging AT&T's network infrastructure for reliable data transmission
- Harnessing AWS's cloud computing services for data analytics and machine learning capabilities
Wipro VisionEDGE+ represents a significant advancement in retail technology, offering retailers and brands a comprehensive platform to enhance customer experiences, drive revenue, and deliver engaging in-store interactions. With strategic partnerships and cutting-edge technology, Wipro is poised to transform the retail landscape and capitalize on the evolving trends in the industry.
Treasure Data Launches AI Bootcamp Series to Enhance Customer Data Strategies
customer data platforms 4 Jun 2024
Free Bootcamps Help Accelerate AI Strategies with Data
Treasure Data announces the launch of the Treasure Data AI Bootcamp series, designed for marketing and product professionals seeking to enhance their AI initiatives and customer data strategies. With a focus on creating personalized experiences that drive business results, these hands-on workshops aim to equip participants with the skills and tools necessary to leverage AI for greater efficiency and revenue in engaging with customers.
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Key Features of Treasure Data AI Bootcamp Series:
- Hands-on workshops for marketing and product professionals
- Utilizing AI-driven use case framework with first-party data
- Equipping participants with skills to drive efficiency and revenue through AI-driven engagement strategies
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Treasure Data's Commitment to AI and Customer Data:
- CEO and founder Kaz Ohta emphasizes the value of combining customer data with AI
- Investment in predictive AI and large language models to enhance efficiency and ROI
- Focus on hands-on experience with AI innovations to accelerate AI and customer data strategies
The Treasure Data AI Bootcamp series marks a significant step in empowering marketing and product professionals to leverage AI and customer data for creating personalized experiences and driving business results. With a focus on practical skills and strategies, Treasure Data is set to help organizations fast track their AI and customer data initiatives for greater efficiency and ROI.
Verint Selected by Regional Healthcare Insurer for AI Business Outcomes Deployment
customer experience management 4 Jun 2024
Regional Healthcare Insurer to Replace Incumbent and Benefit from AI Business Outcomes
Verint, a prominent provider of CX automation solutions, has been selected by a regional healthcare insurer to deploy AI business outcomes through the Verint Open Platform. By replacing existing applications and leveraging AI-powered bots, the insurer is taking steps to transform their contact centers and enhance customer experience through automation.
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Adoption of Verint Open Platform for Enhanced AI Business Outcomes:
- Selection of the Verint Open Platform over existing applications
- Deployment of behavioral data hub and four AI-powered bots for improved outcomes
- Focus on increasing CX automation and transforming business processes
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Verint's Role in Customer Experience Transformation:
- Verint's ability to help customers introduce CX automation capabilities swiftly
- Utilization of AI-powered platform to drive automation and improve efficiency
- Impact of the win on Verint's fiscal first quarter roadmap and bundled SaaS booking
Verint's partnership with the regional healthcare insurer signifies a strategic move towards leveraging AI technology for improved business outcomes and enhanced customer experience. By embracing the Verint Open Platform and AI-powered bots, the insurer is poised to modernize their operations and drive efficiency in contact centers, ultimately leading to transformative results in the healthcare insurance sector.
AU10TIX Releases Q1 2024 Global Identity Fraud Report: Online Gaming Sector's Fraud Surge and Strategies for Protection
identity management 4 Jun 2024
Unique View into Large-Scale Organized Identity Fraud Shows That Lax Regulations Continue to Propel Payments Sector Attacks
AU10TIX's latest report delves into the landscape of identity fraud, highlighting the rising instances of organized fraud observed in Q1 2024. A significant uptick in fraud targeting the online gaming sector, particularly attributed to bonus abuse schemes, has been recorded. Additionally, the report underscores the payments sector as a prominent target for fraudsters, emphasizing the need for enhanced security measures in the absence of comprehensive regulations.
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Growing Fraud Trends in the Online Gaming and Payments Sectors:
- Notable increase in fraud targeting the online gaming industry, driven by bonus abuse schemes
- Payments sector remains a primary target for fraudsters, accounting for the majority of attacks
- Implications of sector-specific fraud trends on the overall landscape of identity fraud
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Strategies for Combatting Identity Fraud:
- Importance of robust KYC and age verification measures for gaming providers to mitigate bonus abuse fraud
- Need for strengthening KYC, KYB, and AML protocols in payments sector to enhance protection
- Leveraging facial image capture (selfie) as an effective verification method to deter identity fraud attempts
AU10TIX's comprehensive report not only sheds light on the evolving trends in identity fraud targeting the online gaming and payments sectors but also offers practical insights to help organizations fortify their defenses against fraudulent activities. By implementing stringent verification protocols and embracing innovative solutions, companies can proactively protect their customers and strengthen their security posture in the face of emerging fraud challenges.
CallMiner Unveils the CallMiner App Marketplace: A One-Stop Destination for Conversation Intelligence Solutions and Services
customer experience management 4 Jun 2024
The App Marketplace delivers a network of partner technologies, services and platform add-ons to accelerate time to results
CallMiner's latest initiative is built on the platform's industry-leading openness and flexibility, enabling customers to connect with a network of experts who can help them identify and deliver growth within the call center. The CallMiner App Marketplace is designed to expand this approach, offering a one-stop destination for customers and partners to discover and interact with various solutions and services.
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Benefits for CallMiner Partners:
- Exposure to CallMiner customers through the App Marketplace
- Opportunities to generate new business and revenue streams
- Ability to bring industry-specific solutions, staff augmentations, custom integrations, and more
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Benefits for CallMiner Customers:
- Increased visibility into available platform extensions, integrated solutions, and value-added services
- Ability to expand the value of their conversation intelligence investment
- Accelerated time to transformational business change
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Features and Partners:
- Third-party service partners offering expertise in various areas
- Technology partners integrating with CallMiner to empower end users with enriched data and insights
- Initial partners include Alvaria, Amplified Analytics, Boost.ai, Davies Group, Deepgram, Etech Global Services, Keatext, livepro, Provana, SpeechMatics, Upland, Verbio, Zenylitics, ZIZO Technologies, and more
The CallMiner App Marketplace is a significant development in the conversation intelligence industry, offering a convenient and seamless way for customers and partners to engage and do business with each other. By expanding the ecosystem and providing a one-stop destination for solutions and services, CallMiner is poised to lead the industry in delivering unparalleled interoperability that drives value in the contact center and enterprise-wide.
Seedtag Acquires Beachfront to Enhance Contextual Advertising Solutions in CTV and Streaming
advertising 4 Jun 2024
Leading global contextual advertising company strengthens CTV offering amid channel growth
Seedtag's acquisition of Beachfront represents a significant step in enhancing the capabilities of its contextual advertising offerings, particularly in the fast-growing realm of CTV and streaming. By combining their expertise and resources, Seedtag and Beachfront aim to optimize supply paths, provide direct access to premium CTV inventory, and deliver compelling value to advertisers and publishers operating in the CTV advertising ecosystem.
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Integration of Beachfront's CTV Capabilities with Seedtag's Contextual Advertising Solutions:
- Seamless incorporation of advanced CTV technology and premium inventory into Seedtag's existing offerings
- Enabling advertisers to deliver privacy-first advertising across multiple channels with enhanced targeting capabilities and optimized campaign performance
- Leveraging AI-based network dynamics and consumer insights to drive effective CTV strategies and high-performing advertising campaigns
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Capitalizing on the Growing CTV Advertising Market:
- Expected increase in CTV ad spend to over $30 billion in 2024, highlighting the value of investing in CTV advertising
- Empowering media buyers to deliver relevant and impactful advertising across devices and enabling publishers to maximize opportunities in ad-supported streaming
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Advancing Contextual Advertising Innovation:
- Commitment to bringing unique contextual solutions to CTV programming
- Accelerating efforts in audience targeting, creative and placement optimization, and insightful reporting and measurement
- Strengthened partnership between Seedtag and Beachfront to ensure a seamless integration of technologies and a seamless experience for partners
The acquisition of Beachfront by Seedtag signifies a strategic move to further enhance contextual advertising solutions in the CTV and streaming space. By combining their strengths and resources, both companies are well-positioned to address the evolving needs of advertisers, media buyers, and publishers in the CTV advertising ecosystem, providing innovative, privacy-first solutions that drive value and effectiveness in targeted advertising campaigns.
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