Frameplay, a leading intrinsic advertising platform, has announced the appointment of Sandy Shanman as the new Chief Executive Officer and Jonathan Troughton as President, effective October 2, 2024. This transition comes amid significant growth for the company, which Troughton co-founded in 2018 to revolutionize advertising within the gaming industry.

Leadership Changes

• New Appointments: Sandy Shanman takes on the role of CEO, while Jonathan Troughton becomes President.
• Effective Date: Both appointments are effective from October 2, 2024.

Company Overview

• Foundation: Frameplay was established in 2018 to serve as a marketing technology provider for the advertising and video game industries.
• Core Offering: The platform allows brands, agencies, and platforms to integrate advertisements seamlessly into video games, enhancing player experience without disruption.

Vision and Strategy

• Jurgen Post’s Statement: The Chairman of the Board, Jurgen Post, emphasized the importance of combining Troughton's vision with Shanman's advertising expertise to drive Frameplay's growth.
• Focus on Optimization: Post highlighted the principle of "min-maxing," optimizing every resource for maximum efficiency in leadership.

Insights from Leadership

• Jonathan Troughton: As an enthusiastic gamer, Troughton has always focused on enhancing advertising opportunities. He stated, "Our mindset from the start has been simple: 'git gud'—constantly improving and leveling up."
• Sandy Shanman’s Background: Shanman joined Frameplay in 2023 as COO and implemented successful monetization strategies, previously leading revenue transformations at other companies.

Industry Context

• Gaming Engagement: According to the Entertainment Software Association (ESA), the U.S. gaming industry has over 191 million active gamers as of 2024. This diverse player base makes gaming an attractive space for advertisers.
• Future Outlook: Shanman believes in-game advertising will become a vital part of the media mix for major brands.

With Sandy Shanman and Jonathan Troughton at the helm, Frameplay is poised to leverage its innovative advertising strategies and capitalize on the growing engagement in the gaming industry, positioning itself as a leader in the in-game advertising space.