Synup, a leading platform for managing listings and reviews, today announces major upgrades to its managed services program and the introduction of Mailparse, a revolutionary feedback collection system. With these upgrades, the company aims to provide greater value to customers, streamline processes, and complement the overall user experience.

Synup, the renowned platform for managing listings and reviews, announces significant upgrades to its managed services program and introduces Mailparse, a groundbreaking feedback collection system. These advancements signify Synup's commitment to providing exceptional value to customers while simplifying workflows and enhancing user experience.

Managed Services Program

The launch of Synup's managed services program enables customers to submit their business listings to high-value vertical directories, such as healthcare, real estate, and home directories. This initiative aims to enhance search visibility, attract qualified leads, and facilitate effective customer connections.

Comment from CEO

Ashwin Ramesh, Founder and CEO of Synup, emphasizes the significance of the managed services offering: "Our new program is a game-changer for businesses seeking to improve their search visibility. By targeting high-value directories, we can drive relevant traffic and help our customers connect with potential leads more effectively."

Mailparse: Revolutionary Feedback Collection System

Synup introduces Mailparse, a cutting-edge feature that automates feedback collection by extracting customer details from emails sent by legacy CRMs and payment applications. This innovative system streamlines customer engagement and seamlessly integrates essential customer information into review campaigns.

Insight from CTO

Vinod Sankar, CTO of Synup, highlights the benefits of Mailparse: "This feature simplifies feedback collection, eliminating the need for complex CRM systems. By streamlining customer engagement, businesses can gather valuable feedback effortlessly."

Future Enhancements

As a pioneer in digital marketing solutions, Synup remains committed to advancing its offerings. The company looks forward to introducing additional enhancements and product improvements to further support customers and solidify its position as an industry leader.

Synup's upgrades to its managed services program and the introduction of Mailparse represent significant strides in enhancing customer value and simplifying workflows. With these innovations, Synup continues to lead the way in providing comprehensive solutions for managing listings and reviews, empowering businesses to thrive in the digital landscape.

Seamfix, a leading digital identity solutions provider, has successfully secured a $4.5 million investment from Alitheia IDF, a renowned gender lens investing fund.

Seamfix, a renowned digital identity solutions provider, announces a major investment milestone with a $4.5 million funding from Alitheia IDF, a distinguished gender lens investing fund. Facilitated by Growthink Capital, this investment signifies a pivotal moment for Seamfix, propelling its mission to revolutionize digital identity verification across Africa.

Empowering Digital Inclusion

The investment from Alitheia IDF will enable Seamfix to scale its technology infrastructure and expand digital ID and credential services into five new African countries. This initiative aims to foster digital inclusion and economic empowerment, ensuring individuals and businesses gain access to verifiable digital identities crucial for participation in the African economy.

CEO's Enthusiasm

Chimezie Emewulu, Co-Founder and CEO of Seamfix, expresses his excitement about the funding: "This investment validates our vision of shaping the future of digital ID verification in Africa. It empowers us to expand our reach and innovate further, enabling individuals and businesses to access the benefits of verifiable identities."

Strategic Partnership for Impact

The strategic partnership between Seamfix and Alitheia IDF underscores a shared commitment to driving digital inclusion and economic empowerment, particularly for women across Africa. With Seamfix's innovative solutions and Alitheia IDF's support, millions will gain access to crucial identification services, facilitating greater participation in the economy.

Gratitude and Collaboration

Seamfix extends gratitude to Growthink Capital for their invaluable assistance throughout the growth strategy and fundraising processes. Lilian Wilfred, Head of Finance at Seamfix, expresses appreciation: "We are excited about the possibility this presents and how it will help us scale our business."

Commitment to Empowerment

Tokunboh Ishmael, Principal Partner at Alitheia IDF, emphasizes the importance of digital IDs in enabling inclusion and broadening access to essential services: "With this investment, Alitheia IDF is working with Seamfix to amplify its work in enabling millions of women to participate in the African economy."

The investment from Alitheia IDF represents a significant milestone for Seamfix, propelling its mission to provide verifiable digital identities across Africa. With support from Alitheia IDF and collaboration with Growthink Capital, Seamfix is poised for accelerated growth and enhanced impact in advancing digital inclusion and economic empowerment.

Redpanda Connect with Ockam is the only enterprise-scale, zero-trust, streaming data platform that is simultaneously easy to deploy, secure-by-design, and highly performant. 

Ockam and Redpanda collaborate to unveil Redpanda Connect with Ockam, heralding the era of zero-trust streaming data platforms. By combining Ockam's cryptographic protocols with Redpanda's declarative streaming data service, this innovative platform empowers developers to construct secure streaming pipelines across diverse infrastructures effortlessly.

Streamlined Data Connectivity

Redpanda Connect with Ockam facilitates effortless data connectivity by offering over 200 pre-built integrations with applications such as SQL, Mongo, Snowflake, and more. Developers can leverage transforms, mapping, filtering, and enrichment capabilities to process streaming data seamlessly.

Ensuring Data Security with Zero Trust

Ockam's zero-trust approach ensures absolute trust in data and applications by guaranteeing data confidentiality, integrity, and authenticity. Each producer generates unique cryptographic identities and encryption keys, establishing trusted secure channels through Redpanda Cloud to consumers across the streaming platform.

Simplified Data Governance

Ockam simplifies data governance by automating key management processes, including key generation, enrollment, rotation, and revocation. With encrypted data transmission throughout the streaming platform, organizations can enforce data privacy policies at scale, mitigating the risk of unauthorized access.

Seamless Management with Redpanda Cloud

Redpanda Cloud offers a fully-managed streaming data platform with automated upgrades, patching, and 24x7 support. Continuously monitoring and maintaining clusters and underlying infrastructure, Redpanda Cloud ensures strict performance, availability, reliability, and security standards

Redpanda Connect with Ockam revolutionizes streaming data management by integrating zero-trust principles with declarative streaming capabilities. With simplified data connectivity, enhanced security, and seamless management provided by Redpanda Cloud, organizations can accelerate their journey towards secure and efficient streaming data operations.

Attain, the foremost permission-based purchase data platform in the U.S., reinforces its leadership team with the appointment of Ben Kartzman as President and Chief Operating Officer (COO). With a distinguished career spanning transformative roles in ad tech companies like Mediaocean and Flashtalking, Kartzman brings invaluable industry expertise to drive operational excellence and customer-focused growth at Attain.

Ben Kartzman's Background:
Ben Kartzman is a seasoned industry veteran, having served as COO at Mediaocean for nearly three years, where he played a pivotal role in driving operational efficiency and customer success. His tenure included the acquisition of Flashtalking, where he served as President, further solidifying his reputation as a strategic leader in the ad tech landscape.

Vision for Attain:
In his new role, Kartzman aims to leverage his extensive experience to propel Attain's growth trajectory and deliver measurable outcomes for clients, particularly amidst the industry's shift towards first-party data. By prioritizing customer acquisition and operational excellence, Kartzman seeks to position Attain as an indispensable partner for marketers navigating the evolving landscape of data privacy and digital advertising.

Immediate Goals:
Kartzman's immediate focus at Attain is on ensuring an exceptional experience for every new customer onboarded. By cementing Attain's position as a must-have solution for marketers, he aims to deliver consistent value and establish Attain as an essential component of clients' strategies.

Industry Experience and Leadership:
With over two decades of industry knowledge and leadership experience, Kartzman has played instrumental roles in expanding dynamic creative optimization capabilities and driving innovation in ad tech. His track record of success includes leadership positions at Flashtalking, Spongecell, and consulting roles at Accenture and Bridgeline.

Education:
Kartzman holds a dual BS in Human-Computer Interaction and Information and Decision Systems from Carnegie Mellon University, providing him with a strong foundation in both technology and business.

Ben Kartzman's appointment as President and COO of Attain signifies the company's commitment to excellence and customer-centric growth. With his proven track record and strategic vision, Kartzman is poised to lead Attain to new heights, driving innovation and delivering unparalleled value to clients in the dynamic landscape of digital advertising and data privacy.

dotCMS now offers the Universal Visual Editor page-building feature and dotAI, a set of new artificial intelligence tools.

dotCMS, a leading CMS platform, announced the launch of two groundbreaking features: dotAI and Universal Visual Editor. These additions mark significant advancements in the integration of artificial intelligence and user-friendly content management.

1. The Rise of AI in Content Management

   • AI became mainstream in mid-2023, prompting a rush to incorporate AI functionalities into software.
   • dotCMS took a strategic approach, evaluating technology and market needs before developing AI tools.

2. Features of dotAI

   • Image and Text Generation: Automated content creation to enhance productivity.
   • Automation and Review: Streamlined processes for AI-generated content.
   • AI Search and Chatbots: Improved search functionalities and user interaction.
   • AI APIs and Dev Tools: Tools for developers to integrate AI into their applications.

3. Impact of dotAI

   • Enhances productivity for content creators and improves user experience.
   • Aims to provide practical, useful tools rather than flashy, superficial features.

4. Introduction of Universal Visual Editor (UVE)

   • Formerly known as Edit Mode Anywhere (EMA).
   • Provides a unified editing experience for digital marketing teams.
   • Compatible with various front-end technologies like React, Next.js, Angular, and Vue.js.

5. Significance of UVE

   • Bridges the gap between developers and content creators.
   • Addresses the shortcomings of pure headless solutions.

The introduction of dotAI and Universal Visual Editor by dotCMS signifies a forward-thinking approach in the content management industry. These features not only enhance productivity and user experience but also demonstrate dotCMS's commitment to practical, impactful innovations.

Siteimprove's latest capabilities turn large amounts of data into actionable, easy-to-understand insights that increase collaboration, facilitate confident decision making and deliver tangible outcomes

Siteimprove, the leading platform for creating accessible, high-performing digital content experiences, has launched new capabilities to transform vast amounts of data into actionable insights. These features aim to increase cross-organizational collaboration, facilitate confident decision-making, and deliver tangible outcomes. The latest launch includes four major initiatives: Top Paths, Visitor Engagement Score, No-Code Event Tracking, and Sites Progress.

1. Addressing Collaboration Drag in Marketing

   • According to Gartner, marketing leaders face significant collaboration challenges, including excessive meetings and feedback.
   • Siteimprove's new features are designed to reduce these inefficiencies and enhance focus on key performance drivers like reach, reputation, revenue, and returns.

2. Introducing the New Features

   • Top Paths: This tool helps marketers identify high-performing content by understanding its impact on conversion metrics, allowing them to optimize content effectively.
   • Visitor Engagement Score: Goes beyond conversion metrics to measure visitor engagement with content, providing a comprehensive view of content marketing efforts.
   • No-Code Event Tracking: Enables marketers to set up event tracking without technical support, making it easier to monitor interactions with dynamic website elements.
   • Sites Progress: Consolidates data across multiple websites to provide a clear overview of progress and areas needing investment, aiding digital teams in communicating achievements and needs.

3. Real-World Impact

   • Nikaj Eijk from Lloyds Banking Group highlighted the usefulness of Top Paths, noting it provided unexpected insights into user behavior and helped optimize entry pages for better conversion rates.

4. Upcoming Features

   • Social Ads: Integrates analytics for social media campaigns, allowing marketers to compare ROI across different channels.
   • Optimizely CMP Integration: Facilitates content creation and management across multiple channels, maintaining brand consistency.
   • Sitecore XM Cloud Integration: Enhances the existing plugin with Sitecore CMS to offer seamless content management and exceptional user experiences.

Siteimprove's latest features and upcoming releases exemplify their commitment to helping marketers achieve efficiency and effectiveness. By providing tools that reduce collaboration drag and enhance content performance, Siteimprove empowers marketing teams to drive significant outcomes with less effort.

ID Dataweb, the leader in cross-channel identity verification, has announced an expanded partnership with IBM to integrate ID Dataweb's identity verification workflows within IBM Security® Verify. This integration aims to enhance the identity verification process within existing workflows, ensuring seamless credential issuance and usage.

1. The Need for Enhanced Identity Verification

   • Organizations require robust identity verification to protect sensitive applications and ensure that only authorized users have access.
   • Combining ID Dataweb’s solutions with IBM Security Verify strengthens security and enhances user experience.

2. Integration Benefits

   • Pre-built Templates: Administrators can create tailored identity-proofing journeys to meet specific security and user experience needs.
   • Orchestration Tools: Security architects and administrators can easily manage identity verification processes, including password resets, multi-factor authentication evaluations, and new account creation.

3. Key Features of the Integration

   • Seamless Identity Verification: Ensures that digital users are who they claim to be, mitigating risks such as Account Takeover (ATO) and Account Opening fraud.
   • IAL 2 Certified Workflows: Provides flexible and secure identity-proofing workflows that deliver a seamless digital experience.

4. Statements from Leaders

   • Matt Cochran, COO of ID Dataweb, emphasized the collaboration's benefit to joint customers by ensuring only correct users receive access keys.
   • Milan Patel, Senior Product Manager at IBM Security Verify, highlighted the partnership's role in streamlining fraud prevention and enhancing decentralized identity capabilities.

The integration of ID Dataweb’s identity verification workflows with IBM Security Verify represents a significant advancement in identity and access management (IAM). This collaboration ensures that organizations can confidently verify user identities within their workflows, enhancing security while maintaining a smooth user experience.

76% of professionals believe digital trust is relevant to their organisations, yet gaps in strategies persist

As organizations pursue digital transformation, prioritizing digital trust becomes essential to achieving their goals and preparing for future market opportunities, legislation, and regulatory compliance. New research from ISACA, a leading global professional association, reveals significant gaps in organizational strategies regarding digital trust.

1. Importance of Digital Trust

   • The ISACA State of Digital Trust 2024 report shows that 77% of respondents agree digital trust is crucial to digital transformation.
   • 82% believe digital trust will grow in importance over the next five years.

2. Current Gaps in Digital Trust Strategies

   • Despite recognizing its importance, 71% of organizations provide no staff training on digital trust.
   • Only 21% of organizations plan to increase their budget for digital trust initiatives.
   • Most business and IT professionals (76%) see digital trust as relevant, and 65% advocate for independent grading of digital trust practices with public results.

3. Challenges and Obstacles

   • Three-quarters (75%) of respondents are unsure or unaware of what improving digital trust requires in practice.
   • 77% report that their organizations do not measure the maturity of their digital trust practices or are unsure if they do.
   • Key obstacles include lack of staff skills and training (50%), lack of leadership buy-in (42%), and insufficient processes and governance practices (32%).

4. Consequences of Low Digital Trust

   • Organizations with low digital trust risk reputation decline (64%), more cybersecurity incidents (58%), more privacy breaches (57%), and customer loss (54%).
   • 39% of organizations are experiencing more cyberattacks, and 15% are suffering more privacy breaches compared to a year ago.

5. The Role of Frameworks and Tools

   • Only 15% of organizations currently use a framework for digital trust practices, but 46% believe it is extremely/very important to have one.
   • ISACA’s Digital Trust Ecosystem Framework (DTEF) provides a comprehensive resource with indicators and controls for building digital trust.
   • Benefits of using a framework include saving time and effort, enabling benchmarking, and providing added credibility for budget and staff requests.

6. Recommendations for Improving Digital Trust

   • Measuring current levels of digital trust to establish a benchmark and create a maturity plan.
   • Implementing digital trust practices across all departments for holistic improvement.
   • Partnering with trusted advisors to provide frameworks and training for digital trust.

The ISACA State of Digital Trust 2024 report underscores the urgent need for organizations to prioritize digital trust. By addressing gaps in training, budgeting, and strategic planning, and leveraging frameworks like ISACA’s DTEF, organizations can enhance their security credentials, build consumer trust, and ensure long-term success in the digital era.