News

New Research Reveals High Burnout Rates Among Content Creators and Influencers

Instagram is the leading platform driving burnout while concerns for AI begin to surface. A recent survey conducted by Awin and ShareASale, leading affiliate marketing platforms in North America, reveals that a significant number of content creators and influencers continue to face burnout. The study found that 73% of respondents reported experiencing burnout at least occasionally, showing a...

marketing 26 Sep 2024

DetailPage Secures Patent for Innovative AI-Powered Keyword Optimization Engine

Patented software optimizes brands' organic search ranking, boosts traffic by an average of 21%, and reduces paid search costs on Amazon. DetailPage has announced the issuance of a patent for the ecommerce industry's first "Automated Keyword Identification and AI-assisted Retail Detail Page Keyword Content Engine." This innovative solution is designed to analyze key metrics to optimize product...

technology 20 Sep 2024

OptimizeRx Enhances DAAP with AI-Driven Micro-Neighborhood Targeting for Unified HCP and DTC Campaigns

The availability of Micro-Neighborhood® Targeting on the Company’s Dynamic Audience Activation Platform meets the demand of life sciences marketers by synchronizing consumer and physician marketing OptimizeRx presents panel session at Digital Pharma East: Unlocking Opportunity through HCP+DTC Alignment in Omnichannel Oncology Marketing OptimizeRx Corp., a leader in healthcare technology...

technology 11 Sep 2024

Aditude Acquires Hashtag Labs to Revolutionize Digital Publishing

Aditude, a leading programmatic advertising platform, has acquired Hashtag Labs (HTL), a provider of enterprise-level UI and automation systems for publishers. This strategic move aims to empower publishers by combining Aditude’s scalable SaaS solutions with HTL’s advanced ad tech control systems, offering a comprehensive platform that enhances monetization strategies and maximizes revenue...

advertising 6 Sep 2024

Lumivero Launches NVivo 15 with AI Assistant for Enhanced Data Analysis

The AI-powered summarization and code suggestions are set to boost efficiency, allowing users to manage complex data sets more effectively and uncover deeper insights. Lumivero, a leader in data-intelligence solutions, has unveiled NVivo 15, a major release of its flagship qualitative data analysis (QDA) software. This update introduces the Lumivero AI Assistant, a groundbreaking enhancement...

technology 30 Aug 2024

Vikasini Iesukapalli Joins ImpactQA as Director of SAP & AI/ML Practice

ImpactQA is thrilled to announce the appointment of Vikasini Iesukapalli as the Director of SAP and AI/ML Practice. Vikasini brings over 15 years of expertise in SAP and AI/ML technologies, making her a pivotal addition to the leadership team. In her new role, she will lead the company's efforts in advancing SAP projects and expanding the reach of ImpactQA's GenAI Products and Solutions...

business 15 Aug 2024

Cadent Partners with Hotwire, Midco, and Mediacom to Boost Addressable TV Advertising

Cadent, the largest independent provider of omnichannel video advertising solutions, has announced new strategic partnerships with regional MSOs Hotwire, Midco, and Mediacom. These partnerships aim to bolster ad revenue and enhance addressable TV advertising as these companies roll out their new Internet Protocol Television (IPTV) platforms. Through Cadent's innovative Aperture Ad Management...

advertising 14 Aug 2024

Unity Appoints Jim Payne as Chief Product Officer for Advertising

Payne Will Join Unity as Chief Product Officer for Advertising Following the Hire of Alex Blum as Senior Vice President of Corporate Development Last Month Unity, the leading platform for creating and growing games and interactive experiences, has announced the appointment of Jim Payne as Chief Product Officer for Advertising, effective August 12, 2024. Payne, a seasoned ad tech entrepreneur, is...

technology 13 Aug 2024