News

IQM Strengthens Leadership Team with Four Executive Appointments

IQM, a global media buying platform specializing in regulated verticals, has announced four key additions to its executive team. These strategic hires underscore IQM’s commitment to scaling its operations and delivering tailored solutions for industries such as healthcare and politics. 1. Leadership Appointments Overview Varun Athi joins as Chief Financial Officer and Chief Operating Officer...

business 20 Dec 2024

Nexxen Appoints Carine Spitz as VP of Sales and Client Services

Nexxen, a leading global advertising technology platform specializing in data and advanced TV solutions, has announced the appointment of Carine Spitz as Vice President of Sales and Client Services for the West Coast. With a stellar career spanning over two decades, Spitz is poised to strengthen Nexxen’s presence in the digital and multi-platform advertising landscape. 1. Carine Spitz’s...

advertising 20 Dec 2024

QuestionPro Acquires SpatialChat to Revolutionize Virtual Collaboration and Qualitative Research

QuestionPro, a global leader in online survey and research services, has acquired SpatialChat, Europe’s leading platform for video streaming and immersive virtual environments. This acquisition enhances QuestionPro’s Qualitative Research and Customer Experience (CX) offerings while expanding SpatialChat’s reach to U.S. and global markets. With this strategic move, QuestionPro is poised to...

technology 18 Dec 2024

Dynata Appoints Deirdre Thomas as Chief Product Officer to Drive Innovation

Dynata, a trusted leader in first-party data, has appointed Deirdre Thomas as its new Chief Product Officer. Effective January 6, 2025, Thomas will play a critical role in shaping Dynata's product strategy and innovation, reporting directly to CEO Mike Petrullo. 1. Deirdre Thomas' New Role at Dynata: Thomas will lead the company’s product strategy and innovation efforts. She joins Dynata's...

data management 18 Dec 2024

BrightEdge Reports Surge in AI-Powered Search Engines, Google’s AI Overviews Continue to Dominate

BrightEdge, the global leader in AI-driven organic search and digital marketing automation, has released its latest report on AI-driven search. The report highlights the accelerating impact of AI-powered search engines like ChatGPT and Perplexity, while Google’s AI Overviews (AIOs) continue to evolve and dominate the search landscape. The report also emphasizes the increasing importance of...

artificial intelligence 17 Dec 2024

IAS Achieves ISO 42001 Certification for Responsible AI Practices

Integral Ad Science (IAS), a global leader in media measurement and optimization, has made history by becoming the first measurement provider to achieve ISO/IEC 42001 certification. This recognition underscores IAS's commitment to using artificial intelligence (AI) responsibly and transparently, solidifying its leadership in the ad tech industry. What is ISO/IEC 42001? ISO/IEC 42001 is the...

business 17 Dec 2024

Magic Vision Launches: AI-Powered Platform Revolutionizing Digital Media Creation

Magic Vision, an AI-driven platform for digital media creation, officially launched today, offering a seamless and intuitive solution for creators across industries. From photographers and filmmakers to designers and marketers, the platform combines advanced AI with professional-grade tools, empowering users to create high-quality content efficiently. The platform’s mission is simple: to...

technology 17 Dec 2024

Message Broadcast Names Raed Adhami as Chief Innovation Officer

Message Broadcast, a leading customer engagement software provider for the electric utility sector, has announced the appointment of Raed Adhami as its Chief Innovation Officer. In this pivotal role, Adhami will spearhead the company’s innovation strategy, focusing on enhancing its platform for customer engagement and modernizing critical workflows. Key Highlights of Raed Adhami’s Appointment 1...

customer engagement 17 Dec 2024