New capabilities enable salons, spas, medspas, and barbershops to reach clients instantly and directly with targeted SMS campaigns

Boulevard, a leading provider of client experience platforms tailored for appointment-based self-care businesses, has announced the launch of its new text marketing feature. This innovative tool is designed to help salons, spas, medspas, and barbershops enhance client engagement, increase bookings, and drive revenue through targeted SMS campaigns. Integrated seamlessly into the Boulevard platform, this feature aims to enrich the comprehensive client experience that self-care businesses rely on.

The Importance of Text Marketing

In the competitive landscape of self-care services, staying connected with clients is crucial for growth. Traditional marketing methods are no longer sufficient, and businesses need dynamic strategies to thrive. Jozlyn Miller, senior education manager at Boulevard, emphasizes the necessity of modern marketing approaches: "Businesses can't be passive or rely on legacy marketing tactics designed for a bygone era. Text marketing with Boulevard helps self-care businesses improve their overall marketing strategy with a powerful tool to get more clients in the door."

Benefits of Text Marketing

Text marketing has become indispensable for contemporary salons and medspas. Key benefits include:

• Instant Communication: Quickly reach clients with booking links, making it easy for them to schedule appointments.
• High Engagement: Text messages boast high open and click-through rates, ensuring your marketing efforts are seen and acted upon.
• Two-Way Interaction: Clients can respond to marketing texts, facilitating real-time conversations and improving engagement.

Unique Features of Boulevard's Text Marketing

Boulevard's text marketing stands out with several unique features:

• Dedicated Phone Numbers: Each business location uses a unique phone number for all text communications, enhancing client recognition and response rates.
• Seamless Integration: Text marketing integrates with Boulevard Messages, allowing staff to manage client interactions within the platform.
• Custom Campaigns: Easily create tailored campaigns using Boulevard's audience builder and filter capabilities, and track their success with detailed metrics and reports.

Enhancing Client Communication

Boulevard's text marketing is part of a broader suite of SMS communication tools that includes automated notification texts. These features help businesses:

• Reduce No-Shows: Automated confirmation and reminder texts keep clients informed and engaged.
• Save Time: Automated notifications decrease the time spent on manual appointment confirmations, allowing staff to focus on delivering exceptional client service.
• Personalize Messages: Businesses can customize text language to reflect their brand's unique tone and style.

Since 2016, Boulevard has been at the forefront of innovation in the self-care industry, empowering business owners and professionals to redefine the client experience. With the introduction of text marketing, Boulevard continues to support over 30,000 professionals across 3,000+ self-care establishments in booking millions of appointments monthly. This new feature is set to revolutionize how self-care businesses communicate with their clients, fostering stronger relationships and driving sustained growth.

Boulevard’s commitment to delivering industry-first capabilities, such as Precision Scheduling™ and advanced SMS tools, underscores its role as a trusted partner for self-care businesses aiming to elevate their client experience and operational efficiency.