First of its kind integration simplifies vendor due diligence for the digital advertising industry

OneTrust, the market-defining leader in trust intelligence, has announced its integration with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. This marks a significant milestone as OneTrust becomes the first company to integrate with this platform. The integration allows OneTrust users to incorporate IAB Diligence Platform vendor assessments into their existing workflows, enhancing efficiency, accuracy, and accountability in digital advertising while ensuring compliance with data privacy regulations.

The IAB Diligence Platform

Launched in January, the IAB Diligence Platform is a SaaS-based compliance tool developed by IAB and SafeGuard Privacy. It serves publishers, agencies, brands, data providers, and tech platforms by enabling them to assess partner compliance with global privacy laws. By promoting interoperability, the platform facilitates the dynamic and secure sharing of critical diligence information among companies, thereby fostering collaboration and enhancing regulatory adherence across the digital landscape.

Benefits of Integration

The integration of OneTrust with the IAB Diligence Platform offers numerous benefits:

• Efficiency: Streamlines the process of managing vendor assessments by integrating them directly into the OneTrust platform.
• Accuracy: Enhances the precision of compliance efforts by providing reliable, up-to-date information on vendor compliance.
• Accountability: Strengthens accountability by ensuring that all parties involved in digital advertising adhere to data privacy regulations.

Blake Brannon, Chief Product & Strategy Officer at OneTrust, highlights the significance of this development: "The continued expansion of state privacy laws in the US is creating an increasingly fractured regulatory landscape. New requirements around vendor due diligence are especially difficult for digital advertising companies who often work with thousands of partners. We're proud to lead the way as the first company integrating with the IAB Diligence Platform, powered by SafeGuard Privacy. Amid growing regulatory complexity, we're helping our customers meet compliance requirements with efficiency and at scale."

Enhancing Compliance with TCF 2.2

In addition to the IAB Diligence Platform integration, OneTrust aids companies in complying with IAB Europe's Transparency and Consent Framework (TCF) 2.2. OneTrust's consent management platform supports an advertising ecosystem where consumers, publishers, and vendors interact transparently. This platform enables users to manage consent choices, respect privacy rights, oversee vendor interactions, and meet interface requirements.

Industry Impact

Michael Hahn, EVP & General Counsel at IAB, underscores the importance of this partnership: "OneTrust is a leader in privacy and compliance, and we're excited to have it as the first IAB Diligence Platform partner integration. The partnership makes it easier for OneTrust's clients to use both compliance platforms seamlessly. In doing so, it is helping to raise the bar for industry-wide diligence standards and showing that industry tools and privacy tools can—and should—work together to make diligence more efficient and effective for both sides of the ad transaction."

The integration of OneTrust with the IAB Diligence Platform marks a significant advancement in digital advertising privacy compliance. By combining OneTrust's robust trust intelligence capabilities with the comprehensive compliance features of the IAB Diligence Platform, this collaboration enhances the efficiency, accuracy, and accountability of compliance efforts in the digital advertising industry. As regulatory landscapes continue to evolve, OneTrust remains committed to providing innovative solutions that help its customers navigate and meet complex compliance requirements with ease.