This partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video, display, and DOOH.

AdLib Media Group, a leading provider of DSP solutions for independent agencies and in-house programmatic teams, has announced a strategic partnership with Airtory, a leading creative management platform. This collaboration aims to empower AdLib's clients with advanced tools for creating and deploying high-performing rich media and CTV ad units, enhancing advertising efficiency and creativity.

Revolutionizing Ad Creation

Through the partnership with Airtory, AdLib users gain access to innovative tools for creating dynamic programmatic ads across multiple formats, including CTV, video, display, and digital out-of-home (DOOH). Airtory's suite of products enables users to instantly convert top social media content into compelling ads, seamlessly integrating with AdLib's user-friendly platform.

Boosting Engagement with CTV Ads

Airtory's ADCTV tool allows users to transform video ads into interactive CTV-ready ads, including personalized and shoppable units. This capability enhances viewer engagement, drives sales, and maximizes return on ad spend (ROAS), providing AdLib clients with a competitive edge in the digital advertising landscape.

Enhancing HTML5-Rich Media Ad Units

The partnership also focuses on enhancing the creation of HTML5-rich media ad units, known for their high performance and seamless compatibility across all DSPs. Airtory's platform ensures that these ads can be crafted with ease and precision, further boosting campaign performance and effectiveness.

Empowering Advertisers

Mike Hauptman, Founder and CEO of AdLib, emphasizes the significance of the partnership in empowering advertisers: "Airtory's suite of products complements our existing offerings perfectly, providing our clients with a comprehensive toolset for creating compelling and effective advertising campaigns. This partnership reflects our commitment to integrating cutting-edge technology with our easy-to-use platform, setting a new standard for advertising efficiency and creativity."

Julian Frachtman, Co-Founder and CEO of Airtory, shares his excitement about the partnership: "We are thrilled to partner with AdLib, as it aligns with our mission to streamline the ad creation process while enhancing ad performance across diverse channels. Our tools are designed to empower advertisers to capture attention and drive meaningful engagement and results."

AdLib Media Group's partnership with Airtory marks a significant milestone in the evolution of ad creation and deployment. By combining AdLib's user-friendly DSP platform with Airtory's innovative creative management tools, advertisers can now produce premium, high-impact ad experiences effortlessly. This collaboration sets a new standard for advertising efficiency, creativity, and effectiveness, empowering advertisers to achieve their digital advertising goals with confidence.