Catch+Release Launches "Storyboards" Feature to Revolutionize Creative Production | Martech Edge | Best News on Marketing and Technology
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Catch+Release Launches "Storyboards" Feature to Revolutionize Creative Production

Catch+Release Launches "Storyboards" Feature to Revolutionize Creative Production

GlobeNewswire

Published on : Jun 7, 2024

Leading Visual Content Licensing Marketplace Unveils Innovative "Storyboards" Feature for Creative Teams to Build Out Production Scenes As They Consider Visual Licensing Options

Catch+Release, the leading content licensing marketplace, has unveiled its latest platform innovation: "Storyboards." This revolutionary feature redefines the creative production process by enabling creative and production teams to seamlessly organize visual assets and develop compelling narratives right from the outset of campaign production.

Redefining Creative Workflow

The concept of storyboarding has long been a staple in creative production, traditionally reserved for film directors to visualize scenes in advance of production shoots. However, Catch+Release's Storyboards feature expands this concept to a broader spectrum of use cases, including pitch decks, media research, and early-stage ideation. Designed to support creative teams in developing production scenes from scratch, Storyboards facilitates the exploration of visual options and the crafting of cohesive narratives.

How Storyboards Works

Storyboards streamlines production workflows by introducing visual licensing options early in the conception phase. This allows creatives to develop a cohesive narrative, stay within budget, and avoid last-minute scrambles. On the Catch+Release platform, teams can easily build storyboards by creating scene blocks, each containing visual assets, sound cues, and production notes. Importantly, scenes can be added to storyboards even if specific visual options have not yet been finalized, enabling teams to identify gaps and shape the story effectively.

Key Features and Benefits

Storyboards offers several key features and benefits:

  • Scene-Based Story Blocking: Identify and address visual and script gaps within your story.
  • Source Visuals Easily: Find visuals from the internet or the Creator Community and assign them to scenes.
  • Sequential Shot Layout: Make informed decisions about visual selections and licensing.
  • Alternate Visual Options: Attach multiple visual options to scenes for consideration.
  • Integrated Production and VO Notes: Keep all creative concepts in view to map out scenes effectively.

Empowering Creative Teams

Lauren Kostka, Senior Product Manager at Catch+Release, emphasizes the impact of Storyboards on creative teams: "With Storyboards, we’re empowering creative teams to review visual options within the context of the story itself. Our platform allows teams to fill in missing pieces by searching for content from our Creator Community and assigning them to scenes. By adding alternates, we make it easier to pick visual selections while scanning the entire story at-a-glance."

Catch+Release's Storyboards feature represents a significant leap forward in creative production, enabling teams to organize visual assets, craft compelling narratives, and streamline workflows with unparalleled efficiency. By integrating visual licensing options early in the production process, Catch+Release empowers creative teams to bring their ideas to life seamlessly, from conception to execution.