DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.

DanAds, a global leader in advertising technology, has partnered with SAS® advertising and marketing technology to revolutionize advertising within the retail sector. This collaboration merges the strengths of SAS' powerful ad server, SAS 360 Match, with DanAds' self-service platform, delivering a comprehensive, market-ready solution tailored for retailers. SAS, renowned for its data and AI capabilities, offers a suite of solutions that empower organizations to transform data into trusted decisions, including its fully independent, first-party ad server.

The Retail Advertising Landscape

In the ever-evolving retail advertising landscape, the need for efficient and effective ad monetization is paramount. This new offering from DanAds and SAS introduces a robust platform that enables retailers to sell advertising inventory directly and seamlessly. By combining DanAds' expertise in streamlined sales and order intake with SAS' advanced ad decisioning and delivery engine, the platform addresses the unique challenges of the retail industry.

Benefits of the DanAds and SAS Collaboration

The collaboration between DanAds and SAS brings several key benefits to the retail sector:

• Advanced Ad Decisioning: SAS 360 Match enhances ad delivery with sophisticated decision-making capabilities.
• Streamlined Sales Process: DanAds' self-service platform simplifies the sales and order intake process, making it more efficient for retailers.
• Data-Driven Insights: Retailers can leverage deeper insights and predictive analytics provided by SAS to refine their advertising strategies and improve ROI.

Key Features of the New Platform

The new ad monetization platform offers a range of features designed to boost productivity and innovation:

• Comprehensive Ad Management: Seamless management and optimization of ad campaigns, tailored specifically for the retail sector.
• Automated Operations: Retailers gain tools for automating advertising operations, reducing manual effort and increasing efficiency.
• Enhanced Predictive Analytics: Access to SAS' advanced decision engine allows retailers to utilize predictive analytics, driving better advertising outcomes.

Industry Impact

Scott Briggs, Commercial Strategy Manager at SAS, highlights the transformative potential of this collaboration: "The powerful capabilities of SAS 360 Match combined with DanAds' platform will set an exciting new precedent for what is possible in retail media, empowering retailers to unlock the full potential of their data and digital touchpoints."

Johan Liljelund, Chief Information Officer of DanAds, adds, "The collaboration utilizes DanAds' innovative technology to equip retailers with the tools needed for automating and optimizing advertising operations. With SAS' advanced decision engine, retailers will be able to access deeper insights and predictive analytics to refine their advertising strategies, ultimately driving better results and higher returns on investment."

The partnership between DanAds and SAS represents a significant advancement in retail advertising technology. By combining DanAds' streamlined self-service capabilities with SAS' powerful ad decisioning and analytics engine, this new platform offers retailers a comprehensive solution for managing and optimizing their ad campaigns. This collaboration is set to enhance productivity, drive innovation, and deliver superior advertising results, positioning retailers to succeed in an increasingly competitive market.