Tweed brings digital payments infrastructure to in-person event sign-up and scheduling

Tweed, a web3 digital payments startup, has partnered with Intel Ignite, Intel Corporation's global startup accelerator program, to launch a blockchain-powered event registration platform. Built on the Solana network, this integration aims to streamline event processes and enhance community engagement across global startup locations.

1. Platform Overview

   • Tweed's platform integrates embedded wallets and payment technology to tokenize event tickets as unique non-fungible tokens (NFTs) on the Solana blockchain.
   • This solution provides Intel Ignite with a fully integrated event registration platform on its website, ensuring ownership of data and enhancing user experience.

2. Benefits for Intel Ignite

   • The platform eliminates the need for third-party applications, allowing Intel Ignite to manage data and user journeys seamlessly.
   • Intel Ignite can scale events globally and maintain community relationships across startup cohort locations and technology conferences.

3. Technology Integration

   • Mentored by Intel's security and technology teams, Tweed developed key management and product architecture, ensuring enterprise-grade security and scalability.
   • Tweed's wallet-as-a-service offers a self-custodial solution with seamless recovery, supported by Intel's expertise in mobile, TDX, and blockchain identity technologies.

4. Founder's Perspective

   • Michelle Latzer, co-founder and CEO of Tweed, emphasizes the seamless and secure user experience enabled by the Intel Ignite partnership.
   • Tweed, as an alumnus of Intel Ignite, understands and supports the program's mission to empower startups through innovative technologies like blockchain.

5. Intel Ignite's Commitment

   • Alon Leibovich, Managing Director of Intel Ignite Tel-Aviv, highlights the platform's evolution and success, reaffirming support for Tweed's growth in enhancing community utility.

The collaboration between Tweed and Intel Ignite marks a significant advancement in event registration and community engagement within the startup ecosystem. By leveraging blockchain technology on the Solana network, Tweed ensures secure, traceable, and programmable ticketing solutions. This initiative not only enhances event management for Intel Ignite but also underscores the potential of blockchain to revolutionize digital asset ownership and security in global startup initiatives.

Adstra, the leader in enterprise identity resolution across all marketing and media touchpoints, today announced the appointment of Todd Schoenherr as SVP, Head of Product. Schoenherr, an experienced product leader who has worked across data and technology companies, will oversee Adstra’s product team.

• Professional Background

  • Previous Role: Strategic Consultant at JLGS Ventures
    • Advised capital backers on business potential, market expansion, and growth options
    • Focused on connecting local retailers and service providers with residents in luxury markets
  • Over 15 years of experience in AdTech, Data, and Identity
    • Led product and strategy teams at Infutor, mParticle, Signal, and Orbitz
    • Gained insights into the strategic customer data capability needs of brands

• Adstra's Perspective

  • Rick Erwin, CEO of Adstra
    • “Conexa is a distinctive and disruptive answer to the myriad use cases for enterprise identity”
    • Praised Schoenherr's deep understanding of data and media
    • Emphasized Schoenherr's role in advancing Conexa's value proposition

• Conexa: Adstra’s Flagship Product

  • Enterprise Identity Platform
    • Operates within a brand’s firewall or other environments
    • Empowers brands with control of their data and insights
    • Resolves consumer identity transparently and with interoperability
    • Eliminates privacy risks

• Schoenherr's Vision

  • Challenges in Customer Data Strategies
    • Existing tools are point solutions that solve isolated problems
    • Adstra's comprehensive approach integrates data and identity solutions behind the firewall
    • Provides a strategic data capability rather than incomplete solutions
  • Benefits of Adstra's Solutions
    • Addresses brand needs across the customer lifecycle
    • Enhances customer acquisition, media measurement, advanced analytics, and personalization
    • Integrates and enhances brands’ customer data stack
    • Improves customer experiences and powers business growth

Todd Schoenherr’s appointment as SVP, Head of Product, marks a significant step for Adstra in continuing to lead the industry in enterprise identity resolution. His extensive experience and strategic vision will be instrumental in advancing Adstra’s innovative solutions, ensuring they meet the evolving needs of brands in a dynamic ecosystem.

Inclusive voice tech enables content creation and communication across a wide range of websites, expanding digital inclusion

Voiceitt, the Israel-based pioneer in speech recognition technology for non-standard speech, has launched Voiceitt for Chrome, a groundbreaking browser extension. This innovative tool empowers individuals with speech disabilities, accented English, or aging voices to dictate directly into websites, enhancing their ability to create content and engage on the internet independently.

• Voiceitt's Mission and Technology

  • Pioneers in speech recognition for non-standard speech
  • Signature product: Web-based application for recognizing unique speech patterns
  • Voiceitt for Chrome: Expands voice AI offerings, enabling voice-to-text dictation for all

• Features of Voiceitt for Chrome

  • Workplace Productivity
    • Dictate meeting notes, documents, and spreadsheets
    • Integrations with Google Workspace, Slack, and other professional platforms
  • Economic Opportunities
    • Employment opportunities for those previously hindered by typing speed requirements
    • Supports content creation for work documents, blogs, and social media
  • Empowered Education
    • Students can dictate on platforms like Google Classroom
    • Facilitates collaboration and showcases students' true capabilities
  • Healthcare Empowerment
    • Dictation in medical portals and customer service chatbots
    • Enhances patient self-advocacy and privacy
  • Social Engagement
    • Enables text-to-speech in social media and messaging platforms
    • Supports sustained community connections and self-expression

• Regulatory Context

  • Compliance with ADA regulations ensuring web content accessibility
  • Recent updates by the U.S. Department of Justice and Health and Human Services
  • Voiceitt addresses policy requirements for speech accessibility in digital environments

• Impact Stories

  • Nicole Curd, Artist from Iowa
    • Uses Voiceitt after brain surgery left her with limited speech and mobility
    • Enhanced quality of life through speech-to-text functionality
    • Eager anticipation for Chrome plug-in to use social media

Voiceitt for Chrome represents a significant milestone in Voiceitt's mission to make the digital world accessible by voice. By enabling dictation and content creation through voice, this browser extension opens unprecedented opportunities for individuals with speech disabilities. As stated by Katie Seaver, Head of Community Engagement and Impact, "When technologies are accessible, anything is possible." Voiceitt continues to expand the possibilities of Voice AI, ensuring that everyone can live, learn, work, and play through its innovative solutions.

Channel integration and reverse ETL ensure increased agility, cost effectiveness and real-time insights for enterprise brands

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced enhanced interoperability and capabilities for its flagship customer engagement platform. With over 250 channel activation endpoints, including advertising networks, eCommerce, media, and streaming, large enterprises can now activate and unify customer data for dynamic engagement across multiple touchpoints in real time.

• Enhanced Interoperability and Capabilities

  • Channel Activation Endpoints
    • Over 250 endpoints across advertising networks, eCommerce, media, streaming, and more
  • CEO Insight
    • Roger Barnette, CEO of MessageGears
      • Emphasized the need for brands to utilize internal data clouds for real-time customer experiences across various channels
      • Highlighted efficiency gains from real-time data utilization

• Key Features and Benefits

  • AI-Powered Segmentation
    • Use real-time customer event behavior to create predictive segments
    • Automate interactions, such as paid ads or emails, to increase lifetime value and RoaS
  • Data Exploration and Visualization
    • Explore relevant data from a brand's data cloud, data lake, or data warehouse
  • Reverse ETL
    • Native connection to the cloud data warehouse provides immediate access to actionable data across the organization
  • Predictive Segmentation
    • Leverage data-driven intelligence to segment customers and build audiences automatically
  • Cross-Channel Customer Engagement
    • Integrate third-party endpoints with native email, SMS, and mobile channels
    • Execute personalized, consistent, and impactful campaigns

• Operational and Efficiency Benefits

  • Cost and Efficiency Gains
    • Sync customer data directly from internal data clouds to owned and third-party channels
    • Avoid passing through packaged SaaS solutions, reducing maintenance of complex data pipelines and data silos
    • Alleviate operational overhead and support business goals more effectively

• Case Studies and Enterprise Use

  • GoDaddy, Chewy, and Indeed
    • Enhanced customer engagement by unifying owned channels such as email with push notifications
    • Leveraged MessageGears for segmentation, targeting, and data delivery to push providers for execution
    • Achieved significant process streamlining, including saving a full-time equivalent (FTE) position previously dedicated to file transfer, monitoring, and data error checking

MessageGears' enhanced interoperability and capabilities for its customer engagement platform represent a significant advancement for enterprise brands. By providing over 250 channel activation endpoints and leveraging real-time data, MessageGears empowers marketers to deliver relevant, personalized customer experiences efficiently. As illustrated by the successes of enterprises like GoDaddy, Chewy, and Indeed, these innovations streamline processes and drive substantial operational efficiencies.

Long-time Oracle Data Cloud Partner Stirista Offers Holistic Data-Driven Solutions

With the shuttering of Oracle's advertising business, data-driven marketing solutions provider Stirista today invites Oracle's existing clients to work directly with Stirista's audience data segments. As a long-standing Oracle partner, Stirista can easily onboard Oracle clients, many of whom had already taken advantage of Stirista's rich audience segments, to leverage first and third-party data for campaign onboarding, creation, and activation.

• Seamless Transition for Oracle Clients

  • Long-standing partnership with Oracle Data Cloud
  • Ability to onboard Oracle clients swiftly
  • Leverage existing audience segments for uninterrupted campaign activation

• CEO's Assurance

  • Ajay Gupta, CEO of Stirista
    • Recognizes the needs of Oracle clients seeking new solutions
    • Emphasizes Stirista's readiness to support high-performing, data-driven campaigns

• Comprehensive Audience Data Segments

  • Over 30,000 audience segments available
  • Includes intent and loyalty signals across 17 industries
  • Maximizes customer engagement across digital channels

• High Data Accuracy and Deliverability

  • Monthly delivery of over 100 million email impressions
  • Monthly delivery of 200 million digital impressions
  • Strong focus on Connected TV (CTV)

• Holistic Advertising Solutions

  • Programmatic ad buying bundled with audience data
  • Transparency and control for advertisers
  • Specific channel targeting, including mobile and video advertising
  • Efficient, cost-effective, and transparent campaign solutions

• Benefits for Advertisers

  • Monitor overall campaign placement and performance
  • Achieve high levels of accuracy and engagement
  • Cost savings and efficiency gains with Stirista's integrated solutions

As Oracle's advertising business closes, Stirista stands ready to provide seamless transition and support for Oracle's clients. With extensive audience segments, high data accuracy, and comprehensive advertising solutions, Stirista ensures that advertisers can continue to run high-performing digital campaigns without disruption. Stirista's commitment to transparency, efficiency, and customer engagement positions it as an ideal partner for marketers looking to maximize their campaign impact.

Unwrapped: Snappy's 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program

Snappy, the award-winning gifting company, releases findings from Unwrapped: Snappy's 2024 Customer Loyalty Study, an in-depth survey of American consumers that reveals how customers align their loyalty and spending to brands and businesses. This study provides valuable insights into customer decision-making, expectations, and the importance of loyalty programs in today's competitive market.

• The Importance of Customer Loyalty

  • Market Landscape

    • 2023 saw a record 5.5 million applications for new businesses in the U.S.
    • Rising competition underscores the need for brands to cultivate emotional connections and earn customer loyalty.

  • Survey Overview

    • Surveyed 1,500 American consumers to understand customer decision-making and brand loyalty.
    • Focused on customer expectations, experiences, and loyalty program features.

• Key Findings from the Study

  • Loyalty Program Influence

    • 70% of consumers consider loyalty programs a key factor in choosing companies.
    • 72% join a loyalty program before making their first purchase.
    • 76% spend more money with companies when part of their loyalty programs.

  • Customer Priorities

    • Product quality (67%), price (64%), and customer service (51%) are top priorities.
    • Loyalty programs (47%) also significantly influence decisions when other factors are equal.

• Most Important Loyalty Program Features

  • Reward Points and Incentives

    • Customers prefer earning rewards points for purchases and engagements.
    • Points can be redeemed for discounts, bonuses, or exclusive merchandise.

  • Exclusive Discounts

    • Exclusive discounts or coupons for loyalty program members.

  • Membership Perks

    • Access to perks such as dedicated customer service, free shipping, or personalized offerings.

• Engagement Strategies

  • Quality Gifts and Merchandise

    • 73% see brands more favorably when receiving quality gifts or exclusive merchandise.
    • 91% are interested in programs offering the option to select a gift.

  • Key Moments for Acknowledgment

    • Birthdays (90%), holiday season (60%), and anniversaries of first brand interactions (59%).

  • Re-engagement Techniques

    • Increasing reward value (45%), offering unexpected rewards (25%), sending a gift (16%), and promoting new benefits (13%).

• Pitfalls to Avoid

  • Common Mistakes
    • Unattractive rewards (71%) and complicated redemption processes (71%).
    • Cheap or invaluable incentives (68%) and poor communications (39%).

• Snappy's Solutions

  • High-Impact Gifting
    • Allows customers to pick gifts, enhancing loyalty and satisfaction.
  • Seamless API Integration
    • Powers loyalty programs, improving customer satisfaction and engagement.

Snappy's 2024 Customer Loyalty Study underscores the critical role of well-structured loyalty programs in cultivating customer loyalty and driving business success. By focusing on high-quality rewards, personalized experiences, and seamless integration, businesses can create impactful loyalty programs that foster ongoing customer relationships and boost engagement. With Snappy, companies can enhance their loyalty strategies, ensuring they stay competitive in an increasingly crowded market.

Proprietary image retrieval technology unlocks the potential of every advertising image and real-world object with seamless, measurable interactivity

IRCODE proudly announces its official launch, bringing a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. This innovative approach shifts passive media to interactive, measurable experiences, redefining foundational interactions between consumers and advertisements.

• Transforming Traditional Media

  • The Need for Interactive Solutions

    • CMOs and advertisers demand immediate feedback and measurable results.
    • Interactive ads increase consumer engagement by up to 60% compared to static ads (Interactive Advertising Bureau).
    • 70% of consumers prefer interactive ad experiences over traditional ones (Consumer Technology Association).

  • IRCODE's Integration Across Media Channels

    • Seamlessly integrates with billboards, product packaging, and other media channels.
    • Enhances engagement at every touchpoint with interactive content.

• Innovative Features of IRCODE

  • AI-Powered Visual Recognition

    • Uses neural network technology for instantaneous interaction with visuals.
    • Transforms passive experiences into engaging, interactive content.

  • Seamless Interactive Experiences

    • Maintains the original design's aesthetic integrity while adding interactive elements.
    • Creates custom experiences from any visual, enhancing consumer interaction.

  • Direct Conversions and Analytics

    • Optimizes ROI with precise engagement metrics and attribution.
    • Provides comprehensive audience intelligence and retargeting capabilities.

  • Scalability and Ease of Integration

    • Adapts fluidly across various media channels, ensuring a consistent user experience.
    • Designed for seamless integration with existing platforms, enhancing current campaigns without additional infrastructure.

• Business Benefits

  • Enhanced Consumer Engagement

    • Interactive experiences boost engagement and conversion rates.
    • Provides a dynamic gateway to digital content without the need for QR codes.

  • Actionable Analytics and Transparency

    • Offers actionable analytics for measuring campaign performance.
    • Verifies ad and product authenticity, enhancing transparency.

  • Streamlined Digital Landscape

    • Consolidates multiple ad functions into a single, user-friendly platform.
    • Simplifies the digital landscape, making it easier for advertisers to manage campaigns.

• Industry Leaders' Endorsement

  • Matty Beckerman, Founder and CEO of IRCODE

    • Envisions hero visuals unlocking rich consumer experiences.
    • IRCODE developed to excite consumers while empowering advertisers.

  • Jason Wulfsohn, Co-Founder and CEO of AudienceX

    • Highlights the potential of IRCODE to transform brand-consumer interactions.
    • Integrates seamlessly with omnichannel, full-funnel media strategies and predictive analytics.

IRCODE is setting a new standard in adtech by transforming traditional advertising through embedding interactive digital identities into images. This revolutionary solution provides a frictionless user experience, actionable analytics, and enhanced transparency, addressing a direct need in the market. With IRCODE, brands can deliver highly immersive experiences, significantly impacting measurable performance and redefining consumer engagement in the digital age.