With Next Generation Privacy Management and Customization Options

Ketch, a leader in Data Permissioning Platforms, unveils its latest innovation: Privacy Experiences. This platform empowers non-technical teams to craft seamless consumer consent journeys compliant with global data laws, setting a new standard in privacy management.

Innovations in Privacy Experiences

• No-Code Configuration: Introduction of 400+ customization options for frontend elements like cookie banners, consent modals, and preference centers.
• Industry-Leading Flexibility: Customizable layouts, colors, and content to align privacy experiences with brand identity and compliance requirements.

Key Features

• Personalized Preference Centers: Create branded hubs for user data control, including DSRs and communication preferences, with image and layout customization.
• Responsive SDKs: Support for iOS, Android, and React platforms ensures seamless consent integration across digital channels.

User-Friendly Tools

• WYSIWYG Editor: Real-time preview and customization capabilities for different styles, languages, and devices, enhancing user experience management.
• Automated Deployment: Simplified rollout across multiple devices and jurisdictions, ensuring compliance and consistency.

Impact on Privacy Compliance

• Ease of Implementation: Enables privacy stakeholders to configure consumer-facing experiences autonomously, reducing reliance on developers.
• Global Scalability: Tailored consent experiences for diverse regulatory landscapes, ensuring adherence to regional data laws.

Ketch's Privacy Experiences redefine consent management with unprecedented customization and ease of implementation. By bridging compliance with user-centric design, Ketch empowers brands to navigate privacy complexities while enhancing consumer trust and engagement. Embrace the future of data permissioning with Ketch’s innovative approach to privacy management.

Former Criteo exec, Tim Rogers, joins as Vice President of Commerce Media; Amazon Ads, Walmart Connect alum, Somesh Bindu, joins as Vice President of Product Management

PubMatic, a leader in digital advertising technology, bolsters its commerce media capabilities with strategic appointments and advancements in its Convert product. This move underscores PubMatic's commitment to innovation and growth in the dynamic retail media landscape.

Key Executives Joining PubMatic

• Tim Rogers, VP of Commerce Media: Formerly SVP at Criteo, Tim Rogers brings over two decades of experience in advertising technology and will lead PubMatic’s global commerce media strategy.
• Somesh Bindu, VP of Commerce Media Product Management: With a background at Amazon Advertising and Walmart Connect, Somesh Bindu will drive product strategy for PubMatic’s Commerce and Retail Media portfolio.

Leadership Vision

Amar Goel, Founder, Chairman, and Chief Innovation Officer at PubMatic, highlights the strategic importance of these hires in accelerating growth and innovation in commerce media. Their focus on expanding PubMatic’s market position and enhancing product execution aims to deliver exceptional value to partners and clients.

PubMatic’s Convert Product

• Overview: Launched in July 2023, Convert simplifies commerce media operations with a unified, self-service platform for onsite and offsite campaigns.
• Client Success: Recent partnerships with Instacart and Klarna demonstrate Convert's efficacy in optimizing full-funnel campaigns securely and efficiently.

Market Opportunity in Retail Media

• Growth Projections: According to Magna Global, omnichannel retail media is set to grow significantly, reaching $220 billion globally by 2027. PubMatic is strategically positioned to capitalize on this growth with its innovative solutions and seasoned leadership team.

PubMatic’s strategic expansion in commerce media through new executive hires and advancements in Convert underscores their proactive approach in meeting the evolving needs of advertisers and partners. With a strong leadership team and innovative technology, PubMatic is poised to lead in the burgeoning retail media landscape, driving substantial value for all stakeholders.

Providing Interactive Communication With Subscribers, Including Real-Time Appointments and Network Updates

FiberFirst, a leading broadband provider, partners with GOCare to launch GOCare Messenger, revolutionizing customer engagement with real-time updates and interactive communications. This collaboration highlights FiberFirst's commitment to enhancing customer satisfaction through innovative digital solutions.

GOCare Messenger Overview

• Technology: Cloud-based and fully integrated, GOCare Messenger facilitates two-way digital communications without the need for mobile apps.
• Features: Enables real-time updates on account status, billing information, and appointment schedules directly to subscribers' mobile devices.
• Integration: Seamlessly integrated with FiberFirst's B/OSS provider, CHR Solutions, leveraging automation for proactive customer notifications.

Customer Benefits

• Enhanced Communication: Provides subscribers with timely information and proactive updates, reducing the need for customer inquiries.
• Operational Efficiency: Promotes transparency and operational benefits for FiberFirst, ensuring streamlined customer interactions and improved service delivery.

Stakeholder Perspectives

• Bryan Davis, EVP of Sales and Services, FiberFirst: Highlights FiberFirst's commitment to proactive customer service and continuous improvement through GOCare's advanced digital capabilities.
• Rick Perkins, CTO, GOCare: Emphasizes GOCare's role in digital transformation and meeting consumer preferences for digital communications.
• Jason Malmquist, EVP of Software, CHR Solutions: Discusses the open architecture approach, enabling seamless integration of specialized solutions like GOCare into CHR's B/OSS platform.

Market Impact and Future Prospects

• Industry Trends: Increasing preference for digital customer engagement solutions like SMS over traditional phone calls.
• Strategic Advantages: How GOCare's technology supports FiberFirst in differentiating its service offerings and driving customer loyalty.
• Future Outlook: Potential for expanded use of GOCare Messenger across broader customer segments and integration into CHR Solutions' ecosystem.

FiberFirst's adoption of GOCare Messenger marks a significant advancement in digital customer engagement within the broadband industry. By leveraging innovative technology from GOCare, FiberFirst enhances operational efficiency and customer satisfaction, setting a new standard for personalized, real-time communications in the digital age.

DataGrail Takes On Legacy Consent Management Platform with New No-Code Solution that Takes Away the Busy Work for Privacy Teams & Exceeds Consumer Expectations

DataGrail introduces DataGrail Consent, a groundbreaking solution designed to revolutionize how brands manage consumer consent, ensuring compliance with global privacy regulations while enhancing trust and transparency.

DataGrail Consent Overview

• Innovation: No-code solution offering dynamic, highly customizable consent management capabilities.
• Purpose: Facilitates a transparent privacy dialogue between brands and consumers, enhancing trust and compliance.
• Features: Turnkey deployment via Google Tag Manager, easy configuration across privacy policy frameworks, and enterprise-grade multi-brand management.

Industry Challenges Addressed

• Current Landscape: 75% of organizations fail to honor consumer opt-out requests, highlighting gaps in existing consent management practices.
• Regulatory Demands: Rising complexity in compliance requirements necessitates robust, adaptable consent solutions like DataGrail Consent.

Stakeholder Perspectives

• Daniel Barber, CEO of DataGrail: Emphasizes the need for authentic, consumer-centric consent experiences to build trust and ensure compliance.
• Richard Arney, Co-author of CPRA: Advocates for simplified, effective consent tools to bridge the gap between consumer expectations and business compliance.

Benefits of DataGrail Consent

• Ease of Implementation: Rapid deployment with minimal engineering resources, seamless integration with existing systems.
• Customization: Fully customizable banners and interfaces tailored to brand identity and regulatory needs.
• Compliance Assurance: Centralized management and monitoring to mitigate legal risks and protect consumer trust.

Customer Testimonials

• Chris Asta, Senior Product Counsel at Skillshare: Highlights seamless adoption and operational efficiency with DataGrail Consent, enhancing overall business processes.

Future Outlook

• Market Impact: DataGrail Consent sets a new standard for consent management, catering to the evolving needs of global brands in a data-sensitive landscape.
• Expansion: Potential for broader adoption across industries, supporting ongoing compliance and customer trust initiatives.

DataGrail Consent represents a pivotal advancement in privacy management, empowering brands to navigate complex regulatory landscapes while prioritizing consumer trust and transparency. As data privacy regulations evolve, DataGrail continues to innovate, ensuring its platform remains at the forefront of safeguarding consumer data and enhancing digital trust.

Driving deeper digital supply path transparency with an end-to-end media decarbonization solution

"At Cannes Lions, the digital advertising industry united to advance sustainability. Viant continues this momentum with a new integration with Cedara to measure carbon emissions."

1. Importance of Carbon Measurement:

   • Viant believes in "what gets measured gets done," driving accountability in carbon footprint reduction.
   • Cedara's integration utilizes the GARM framework for accurate emissions reporting, aligning with industry standards.

2. Benefits for Advertisers:

   • Advertisers can easily measure emissions from media investments, supporting corporate sustainability goals.
   • Turnkey corporate emissions reporting simplifies compliance and supports net zero ambitions.

3. Partnership Impact:

   • Cedara's first DSP integration focuses on digital advertising's buy-side, enhancing transparency and efficiency.
   • Both Viant and Cedara are members of Ad Net Zero, promoting industry-wide sustainability efforts.

4. Viant’s Sustainability Commitment:

   • Expanded Adtricity program ensures all ad campaigns on Viant's platform are powered by 100% renewable energy.
   • This strategic integration with Cedara underscores Viant’s leadership in sustainable digital advertising solutions.

"With Viant and Cedara’s integration, advertisers can navigate towards a greener digital future, meeting carbon reduction targets effectively."

Allows enterprises to realize the promise of AI safely by delivering a secure, organization-wide AI communication layer everywhere teams work

"Grammarly, serving 96% of the Fortune 500, announces new security, deployment, and control features to meet enterprise demand for secure AI communication assistance. Trusted by companies like Salesforce, Atlassian, and Zoom, Grammarly continues to enhance workplace productivity while ensuring security."

1. The Need for Secure AI Solutions:

   • Employees spend 88% of their time communicating across multiple channels.
   • Generative AI introduces complexity; businesses seek secure, productive AI solutions.
   • Grammarly provides a secure AI solution to enhance and standardize enterprise communication.

2. Expert Insights on AI in Business:

   • Holger Mueller from Constellation Research highlights the need for secure, business-aware AI.
   • Successful AI providers balance innovation with enterprise infrastructure and compliance needs.

3. Grammarly’s New Security and Control Features:

   • Enhance Security:
     • Bring Your Own Key (BYOK) and session timeout for access control and encryption.
   • Deployment and Management:
     • Custom roles, group-level security controls, and enterprise cost-center visibility for flexible management and scaling.
   • Figma Plugin:
     • New plugin for on-brand communication directly within the popular design tool, expanding support across 500,000 apps and websites.

4. Impact on Enterprise Productivity:

   • Grammarly saves businesses an average of 19 working days per employee annually.
   • Features like style guides, brand tone profiles, and generative AI capabilities ensure consistent communication and compliance.
   • Enterprise-specific AI tools help teams work more efficiently across applications.

5. Customer Testimonials:

   • Debbie Cotton from HackerOne praises Grammarly for enhancing productivity and content quality.
   • Sami Harvey Reed from Eventbrite highlights the time-saving Figma plugin and the importance of security.

"Grammarly's latest features reinforce its position as a leading AI communication partner, offering secure, private, and responsible AI solutions. Enterprises can now confidently scale their AI use while maintaining strict security and oversight."

Study Reveals Many Similarities in Experiences Across Three Regions, including 72 percent of Surveyed Americans Make Unplanned Purchases on Social Media, Matching Australians and Only Marginally Surpassing the British

"UserTesting, a leader in experience research, unveils insights from its global survey on social commerce conducted by Talker Research. The study delves into how social media influences shopping behaviors and satisfaction levels among adults in the US, UK, and Australia."

Key Insights from the Survey:

1. Shopping Habits:

   • Majority of adults in all regions use social media for shopping: 68% in the US and Australia, and 65% in the UK.
   • Average spending per purchase: $262.20 USD in the US, $211.42 USD in Australia, and $192.40 USD in the UK.

2. Shopping Experiences:

   • Positive social commerce experiences reported by 68% in the US and UK, and 61% in Australia.
   • Positive experiences correlate with increased sales, as per UserTesting's Retail Benchmark Report.

3. Spontaneous Purchases:

   • Spontaneous purchases on social media: 72% in the US and Australia, and 70% in the UK.
   • Emotions driving purchases: happiness for 53% in the US, 49% in the UK, and 45% in Australia.

4. Common Issues:

   • Purchase discrepancies: 46% in the US, 48% in Australia, and 44% in the UK.
   • Despite issues, high retention rates: 73% in the US and 72% in the UK, compared to 66% in Australia.

5. Popular Purchases:

   • Clothing tops purchases: 52% in the US, 53% in Australia, and 53% in the UK.
   • US adds gifts and shoes/accessories; UK and Australia prefer gifts and beauty/skincare.

6. Shopping Frequency:

   • Weekly shopping: 23% in the US, 20% in the UK, and 18% in Australia.
   • Monthly shopping: 49% in the US, 47% in the UK, and 45% in Australia.

7. Trust in Recommendations:

   • Most trusted sources: family, friends, and significant others (75% average).
   • Influencers and celebrities have lower trust levels (9% and 3% average, respectively).

"The survey underscores social media's pivotal role in shaping modern shopping behaviors across the globe. As brands navigate this landscape, understanding consumer preferences and ensuring positive shopping experiences remain critical."

Sidetrade, a global leader in AI-powered Order-to-Cash applications, has announced the appointment of Allison Barlaz as Chief Marketing Officer. This strategic move is part of Sidetrade's ambitious plan to enhance its market presence and accelerate growth, particularly in North America.

1. Experience and Role

   • Allison Barlaz brings over twenty-five years of experience in product and marketing roles within software companies, including SaaS vendors.
   • As CMO, Barlaz will provide visionary leadership and strategic marketing direction.
   • She will contribute significantly to Sidetrade’s expansion goals.
   • Barlaz will be part of Sidetrade’s executive committee, expanding its membership to 10.

2. Strategic Impact

   • Barlaz’s appointment comes at a pivotal moment as Sidetrade navigates significant Gen AI transformations.
   • Her expertise in building B2B brands and martech will enhance Sidetrade's market reach and growth initiatives.

3. Proven Track Record

   • Barlaz has a proven track record in demand generation and leveraging new marketing technologies to support business objectives and drive revenue growth.
   • She has specific experience in the Order-to-Cash market, notably leading BlackLine's demand generation and digital marketing strategy for over two years.

4. Vision for the Future

   • Barlaz is excited about the opportunities in the Order-to-Cash market, especially with the growing impact of AI technology.
   • Sidetrade’s leadership in the market is highlighted by its three-time positioning as a Leader in the Gartner® Magic QuadrantTM for Invoice-to-Cash Applications.
   • Barlaz looks forward to contributing to Sidetrade’s global growth and market leadership.

5. Background and Education

   • Barlaz is based in the US and holds degrees from INSEAD Business School, UC Berkeley, and the University of Pennsylvania.
   • Her strong educational background underscores her readiness to lead Sidetrade’s marketing endeavors.

Allison Barlaz’s appointment as Chief Marketing Officer marks a significant step in Sidetrade’s strategic growth plans. With her extensive experience and expertise in martech and B2B brand building, Barlaz is well-positioned to drive Sidetrade’s market presence and growth initiatives, particularly in the rapidly evolving Order-to-Cash market.