Former Criteo exec, Tim Rogers, joins as Vice President of Commerce Media; Amazon Ads, Walmart Connect alum, Somesh Bindu, joins as Vice President of Product Management

PubMatic, a leader in digital advertising technology, bolsters its commerce media capabilities with strategic appointments and advancements in its Convert product. This move underscores PubMatic's commitment to innovation and growth in the dynamic retail media landscape.

Key Executives Joining PubMatic

• Tim Rogers, VP of Commerce Media: Formerly SVP at Criteo, Tim Rogers brings over two decades of experience in advertising technology and will lead PubMatic’s global commerce media strategy.
• Somesh Bindu, VP of Commerce Media Product Management: With a background at Amazon Advertising and Walmart Connect, Somesh Bindu will drive product strategy for PubMatic’s Commerce and Retail Media portfolio.

Leadership Vision

Amar Goel, Founder, Chairman, and Chief Innovation Officer at PubMatic, highlights the strategic importance of these hires in accelerating growth and innovation in commerce media. Their focus on expanding PubMatic’s market position and enhancing product execution aims to deliver exceptional value to partners and clients.

PubMatic’s Convert Product

• Overview: Launched in July 2023, Convert simplifies commerce media operations with a unified, self-service platform for onsite and offsite campaigns.
• Client Success: Recent partnerships with Instacart and Klarna demonstrate Convert's efficacy in optimizing full-funnel campaigns securely and efficiently.

Market Opportunity in Retail Media

• Growth Projections: According to Magna Global, omnichannel retail media is set to grow significantly, reaching $220 billion globally by 2027. PubMatic is strategically positioned to capitalize on this growth with its innovative solutions and seasoned leadership team.

PubMatic’s strategic expansion in commerce media through new executive hires and advancements in Convert underscores their proactive approach in meeting the evolving needs of advertisers and partners. With a strong leadership team and innovative technology, PubMatic is poised to lead in the burgeoning retail media landscape, driving substantial value for all stakeholders.