DataGrail Unveils DataGrail Consent: A Revolutionary Approach to Privacy Consent Management | Martech Edge | Best News on Marketing and Technology
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DataGrail Unveils DataGrail Consent: A Revolutionary Approach to Privacy Consent Management

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DataGrail Unveils DataGrail Consent: A Revolutionary Approach to Privacy Consent Management

DataGrail Unveils DataGrail Consent: A Revolutionary Approach to Privacy Consent Management

PR Newswire

Published on : Jun 26, 2024

DataGrail Takes On Legacy Consent Management Platform with New No-Code Solution that Takes Away the Busy Work for Privacy Teams & Exceeds Consumer Expectations

DataGrail introduces DataGrail Consent, a groundbreaking solution designed to revolutionize how brands manage consumer consent, ensuring compliance with global privacy regulations while enhancing trust and transparency.

DataGrail Consent Overview

  • Innovation: No-code solution offering dynamic, highly customizable consent management capabilities.
  • Purpose: Facilitates a transparent privacy dialogue between brands and consumers, enhancing trust and compliance.
  • Features: Turnkey deployment via Google Tag Manager, easy configuration across privacy policy frameworks, and enterprise-grade multi-brand management.

Industry Challenges Addressed

  • Current Landscape: 75% of organizations fail to honor consumer opt-out requests, highlighting gaps in existing consent management practices.
  • Regulatory Demands: Rising complexity in compliance requirements necessitates robust, adaptable consent solutions like DataGrail Consent.

Stakeholder Perspectives

  • Daniel Barber, CEO of DataGrail: Emphasizes the need for authentic, consumer-centric consent experiences to build trust and ensure compliance.
  • Richard Arney, Co-author of CPRA: Advocates for simplified, effective consent tools to bridge the gap between consumer expectations and business compliance.

Benefits of DataGrail Consent

  • Ease of Implementation: Rapid deployment with minimal engineering resources, seamless integration with existing systems.
  • Customization: Fully customizable banners and interfaces tailored to brand identity and regulatory needs.
  • Compliance Assurance: Centralized management and monitoring to mitigate legal risks and protect consumer trust.

Customer Testimonials

  • Chris Asta, Senior Product Counsel at Skillshare: Highlights seamless adoption and operational efficiency with DataGrail Consent, enhancing overall business processes.

Future Outlook

  • Market Impact: DataGrail Consent sets a new standard for consent management, catering to the evolving needs of global brands in a data-sensitive landscape.
  • Expansion: Potential for broader adoption across industries, supporting ongoing compliance and customer trust initiatives.

DataGrail Consent represents a pivotal advancement in privacy management, empowering brands to navigate complex regulatory landscapes while prioritizing consumer trust and transparency. As data privacy regulations evolve, DataGrail continues to innovate, ensuring its platform remains at the forefront of safeguarding consumer data and enhancing digital trust.