Driving deeper digital supply path transparency with an end-to-end media decarbonization solution

"At Cannes Lions, the digital advertising industry united to advance sustainability. Viant continues this momentum with a new integration with Cedara to measure carbon emissions."

1. Importance of Carbon Measurement:

   • Viant believes in "what gets measured gets done," driving accountability in carbon footprint reduction.
   • Cedara's integration utilizes the GARM framework for accurate emissions reporting, aligning with industry standards.

2. Benefits for Advertisers:

   • Advertisers can easily measure emissions from media investments, supporting corporate sustainability goals.
   • Turnkey corporate emissions reporting simplifies compliance and supports net zero ambitions.

3. Partnership Impact:

   • Cedara's first DSP integration focuses on digital advertising's buy-side, enhancing transparency and efficiency.
   • Both Viant and Cedara are members of Ad Net Zero, promoting industry-wide sustainability efforts.

4. Viant’s Sustainability Commitment:

   • Expanded Adtricity program ensures all ad campaigns on Viant's platform are powered by 100% renewable energy.
   • This strategic integration with Cedara underscores Viant’s leadership in sustainable digital advertising solutions.

"With Viant and Cedara’s integration, advertisers can navigate towards a greener digital future, meeting carbon reduction targets effectively."