Easy-to-Use, Flexible Branded Demand Solution Leverages AI and First-Party Data Segments to Scale Reach

Pipeline360, Integrate's media business, has launched an innovative, user-friendly, and flexible display advertising platform designed specifically for B2B marketers. This new platform integrates with content syndication to offer a comprehensive Branded Demand solution. Leveraging AI and first-party segment technology, the platform enables customizable account targeting at any stage of the buying journey, resulting in nearly 40% greater performance and higher ROI at scale.

Addressing B2B Marketing Challenges

1. Data Privacy Compliance

   • Adheres to global regulations such as GDPR, LGPD, PIPL, and multiple U.S. state-specific data privacy laws.
   • Mitigates challenges posed by cookie deprecation and limited third-party data access.

2. Digital-First Buying Shifts

   • Adapts to the evolving digital buying landscape with tools that cater to a digital-first approach.
   • Enhances reach and effectiveness in a privacy-conscious environment.

3. Budget Restrictions

   • Provides a cost-effective solution that maximizes media budgets through targeted and efficient campaigns.
   • Drives higher ROI through integrated brand awareness and demand generation strategies.

Platform Features

1. Improved Reach

   • Utilizes AI and first-party segments to drive high-quality, impactful outreach.
   • Maximizes efficiency and media budgets through precise targeting.

2. Flexible Campaigns

   • Custom-fit account lists for unique, targeted campaigns aligned with ideal company profiles.
   • Unified lists across display campaigns and content syndication ensure audience consistency.
   • Supports double the number of creative units, enhancing the scope and impact of campaigns.

3. Enhanced Reporting & Analytics

   • Provides real-time visibility into campaign performance with comprehensive dashboards and reports.
   • Enables easy data delivery to outside teams or systems, optimizing campaign transparency and efficiency.

Branded Demand Approach

1. Integration of Brand Awareness and Demand Generation

   • Combines display advertising for brand awareness with content syndication for demand generation.
   • Ensures potential clients are familiar with the brand when Sales engages, enhancing lead quality.

2. Supportive Sales Role

   • Shifts Sales from pushing for meetings to providing additional content and education.
   • Acknowledges changing buyer dynamics, improving the overall customer experience.

Pipeline360's new display advertising platform addresses key B2B marketing challenges by adhering to data privacy regulations, adapting to digital-first buying shifts, and maximizing budget efficiency. With improved reach, flexible campaigns, and enhanced reporting, the platform offers a robust solution for integrated Branded Demand programs. By aligning brand awareness with lead generation, Pipeline360 ensures higher performance and ROI, supporting a more effective and supportive sales approach.

Loop Media, Inc., a leading multichannel streaming CTV platform, has partnered with DoubleVerify, Inc. (DV) to enhance the integrity and performance of its advertising solutions. By integrating DV’s Marketplace Suite Quality Insights and pre-bid fraud protection, Loop Media aims to safeguard advertisers against invalid traffic, optimize inventory, and deliver higher value and performance.

Enhancing Ad Quality and Security

1. Pre-Bid Fraud Protection

   • Utilizes DV’s pre-bid fraud and invalid traffic protection to avoid serving ads on fraudulent sites identified by the IAB.
   • Ensures that advertisers' media dollars are spent on valid traffic, boosting confidence and security.

2. Measurement and Reporting Tools

   • Leverages DV’s measurement and reporting tools for accurate viewability and fraud detection.
   • Provides comprehensive insights into ad performance, enhancing transparency and effectiveness.

Benefits of the Partnership

1. Optimizing Inventory

   • DV’s solutions help Loop Media optimize ad inventory across their network.
   • Maximizes performance and value for advertisers by ensuring high-quality ad placements.

2. Industry Certifications

   • Follows Loop Media’s recent gold certification by the Alliance for Audited Media.
   • Reinforces the company’s commitment to maintaining high standards in the CTV advertising ecosystem.

Addressing Industry Challenges

1. Growing CTV Advertising Market

   • As CTV advertising spending grows, ensuring the validity of ad traffic becomes crucial.
   • DV’s solutions offer comprehensive protection against fraud schemes in the CTV environment.

2. Maintaining Media Integrity

   • Protects the integrity of media investments for both publishers and advertisers.
   • Fosters a secure and effective advertising environment through robust verification measures.

Strategic Impact

1. Boosting Advertiser Confidence

   • Enhances the confidence of current and future advertisers by ensuring safe and transparent ad placements.
   • Strengthens Loop Media’s position as a reliable partner in the CTV advertising market.

2. Future-Proofing Ad Strategies

   • Equips Loop Media with advanced tools to detect and prevent new fraud schemes.
   • Ensures that the platform remains ahead of industry challenges, providing long-term value to advertisers.

Loop Media’s partnership with DoubleVerify underscores its dedication to delivering a secure, effective, and transparent CTV advertising environment. By leveraging DV’s fraud protection and measurement tools, Loop Media enhances the quality and performance of its ad solutions, ensuring optimal value for advertisers and fostering a trustworthy CTV ecosystem.

RevContent, a premier native advertising platform, has been selected as a preferred native advertising partner for the Local Media Consortium (LMC), which supports over 5,000 local media outlets across the U.S., Canada, and Puerto Rico. This partnership aims to provide consistent revenue through RevContent's innovative web, mobile app, and email newsletter monetization products.

Strengthening Local Media Revenue

1. Supporting Local Publishers

   • RevContent's suite of monetization products will offer stable revenue streams for LMC members.
   • Focuses on delivering economic value through strategic partnerships with local media outlets.

2. Expanding Presence in Local Media

   • The partnership will help both RevContent and LMC to enhance their presence in the local media space.
   • Drives new revenue opportunities and increases user engagement for local publishers.

Unique Approach to Native Advertising

1. First-Party Advertiser Marketplace

   • RevContent minimizes exposure to the volatile programmatic ecosystem.
   • Provides a superior implementation with fast technology and improved user experience compared to alternatives.

2. Revenue Lift for Publishers

   • Publishers experience a significant revenue increase across their programmatic stack when using RevContent.
   • Enhanced performance and better user engagement through personalized content recommendations.

Existing Partnerships and Track Record

1. Partnerships with Top Media Companies

   • RevContent has partnerships with major media companies like Hearst, MediaNews Group, Tribune Publishing, and more.
   • This extensive network showcases RevContent’s capability to drive meaningful revenue for news publishers.

2. Commitment to Local Media Ecosystem

   • RevContent has a strong focus on supporting the local news ecosystem.
   • Their platform's high-quality publisher websites and engaged user base translate to strong revenue performance.

Leadership Statements

1. LMC’s Perspective

   • Fran Wills, CEO of LMC, highlights RevContent's commitment to local media and its track record of driving significant revenue.
   • Emphasizes the importance of flexible and consistent revenue partners for LMC members.

2. RevContent’s Perspective

   • Richard Marques, CEO of RevContent, expresses excitement about deepening partnerships with LMC members.
   • Stresses the mutual benefits for advertisers and publishers through high-quality engagements.

RevContent's partnership with the Local Media Consortium marks a significant step in supporting local media outlets with reliable revenue streams and enhanced user engagement. By leveraging their unique approach to native advertising, RevContent continues to drive value and performance in the local media space.

Former VideoAmp Chief Measurability Officer Joins Upwave Advisory Program Alongside Notable Industry Executives

Upwave, the leading analytics platform for brand advertising, is excited to announce the addition of Josh Chasin to its advisor program. This strategic move reinforces Upwave's commitment to revolutionizing brand measurement and integrating scientific methodologies at the top-of-funnel.

• Josh Chasin's Experience:

  • Over three decades in cross-channel market research and audience measurement.
  • Principal of KnotSimpler, offering strategy and measurement consultation to various companies.
  • Former Chief Measurability Officer at VideoAmp, focusing on cross-platform measurement development.

• Previous Roles:

  • 14 years at Comscore as Chief Research Officer:
    • Led Media Metrix digital measurement service.
    • Achieved Media Rating Council accreditation for vCE campaign measurement service.
  • 17 years at Arbitron, rising to Vice President of Marketing for New Ventures.
  • Past president/CEO of Simmons Market Research Bureau and Northstar Interactive.

• Chasin’s Vision:

  • Excited to partner with Upwave to innovate and transform brand outcomes measurement.
  • Aims to enhance the platform and contribute to the company's overall growth.

• Upwave's Perspective:

  • Chris Kelly, CEO of Upwave, emphasizes Chasin's fresh perspective and industry expertise.
  • Anticipates significant contributions to scaling Upwave's business and improving brand outcome measurements.

• Advisor Program Members:

  • Notable members and investors include:
    • Dan Beltramo (Vizu)
    • Pierre Bouvard (Westwood One)
    • Jonah Goodhart (Moat, Mobian)
    • Auren Hoffman (LiveRamp, Safegraph)
    • Bob Ivins (TVSquared, Ampersand)
    • Harmon Lyons (IAS, Adelaide)
    • George Musi (Horizon, IPG)
    • Eric Roza (Datalogix)
    • Marcy Simon (Agent of Change)
    • Scott Symonds (The Trade Desk, AKQA)

The addition of Josh Chasin to Upwave's advisor program marks a significant milestone in the company's journey to redefine brand measurement. With his extensive experience and innovative mindset, Chasin is set to play a crucial role in Upwave's mission to bring scientific precision to top-of-funnel brand advertising metrics.

Former Google executive will help lead innovation during a time of expansive enterprise growth for the company

Jasper, the world's leading AI marketing platform, has announced the appointment of Melody Meckfessel as its new Chief Technology Officer (CTO). With her extensive technical expertise, customer-centric approach, and seasoned leadership, Meckfessel will guide Jasper's technical vision, integrating industry trends and addressing evolving customer needs to deliver a robust roadmap.

• Melody Meckfessel's Background:

  • Over a decade at Google as VP of Engineering:
    • Led engineering teams in Core Infrastructure, Search, and DevOps.
    • Focused on Google and Google Cloud Platform.
  • Co-founder and CEO of Observable:
    • Data visualization platform aiding teams in business data comprehension.
    • Successfully scaled to enterprise customers.

• Impact on Jasper:

  • Melody's appointment signifies Jasper's commitment to expanding platform capabilities.
  • Reinforces focus on empowering enterprise teams with cutting-edge AI technology.
  • Recent enhancements include:
    • Governance and security features.
    • Industry-leading image editing model.
    • New Figma AI features.

• Leadership Vision:

  • Timothy Young, CEO of Jasper, highlights Melody's alignment with the company's vision.
  • Her experience in building disruptive technology and scaling global platforms.
  • Anticipates Melody's role in accelerating product delivery and customer success.

• Melody Meckfessel's Vision:

  • Excited to lead efforts in shaping the future of enterprise AI.
  • Aims to bring creativity and productivity to customer businesses.
  • Will drive product and engineering delivery, and introduce new technology solutions.

• Experience and Expertise:

  • Over 25 years in building and maintaining large-scale distributed systems.
  • Leadership at Google included:
    • Core search systems.
    • Search quality.
    • Cluster management.
  • Played a crucial role in developing tools and systems for Google Cloud Platform.

Melody Meckfessel's appointment as CTO marks a pivotal moment for Jasper as the company continues to innovate and expand its AI marketing platform. With her extensive experience and forward-thinking vision, Meckfessel is poised to drive Jasper's technical advancements and deliver impactful AI solutions for enterprise teams, shaping the future of work and business operations.

Brings deep retail media expertise to help accelerate the next phase of growth at Jivox

Jivox, the leader in personalized commerce marketing, has announced the appointment of Greg Archibald, General Manager & Senior Vice President of Sales for the Americas at Outbrain, to its board of directors. Archibald's extensive experience with leading companies like Criteo and InMobi will play a critical role in advancing Jivox's position in the rapidly growing retail and commerce media market.

• Significance of Greg Archibald’s Appointment:

  • Founder and CEO of Jivox, Diaz Nesamoney, highlights the strategic importance of Archibald’s expertise.
  • GroupM projects commerce media to account for $228.2 billion of the global media market.
  • Jivox IQ DaVinci leads in enabling rapid campaign launches across multiple commerce media platforms.

• Greg Archibald's Enthusiasm and Vision:

  • Archibald expresses excitement about joining Jivox's board.
  • Recognizes Jivox's foresight in investing in retail media technology early on.
  • Highlights Jivox IQ DaVinci’s role in automating and scaling retail media campaigns.

• Greg Archibald’s Professional Background:

  • Current role at Outbrain:
    • General Manager & Senior Vice President of Sales for the Americas.
    • Oversees agency and brand demand functions, focusing on revenue and adoption.
  • Previous roles:
    • Senior Vice President of Americas Media at InMobi:
      • Led sales team and revenue operations.
    • Executive Vice President, Americas at Criteo:
      • Developed growth strategies, significantly increasing market share and revenue.
    • Senior strategic revenue positions at NinthDecimal, Datalogix/Oracle, and Yahoo.
  • Early career as a U.S. Navy pilot.

Greg Archibald’s appointment to the Jivox board of directors marks a significant milestone in the company's mission to dominate the retail and commerce media market. His extensive experience and strategic insights will be invaluable as Jivox continues to innovate and expand its personalized commerce marketing platform, solidifying its position as an industry leader.

The strategic collaboration agreement will expand privacy-centric customer data innovation for customers worldwide

Tealium, the largest independent and most trusted customer data platform (CDP), has entered into a global multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This partnership aims to accelerate customer data and artificial intelligence (AI) innovation and growth, particularly within highly-regulated industries.

• Details of the Collaboration:

  • Tealium will leverage AWS’s secure and scalable cloud infrastructure to enhance its customer data solutions worldwide.
  • Enterprises will gain seamless access to Tealium’s real-time CDP, optimizing AI-driven data collection, management, and activation.
  • The solutions will comply with local data privacy regulations.

• Benefits and Vision:

  • Jeff Lunsford, CEO of Tealium, emphasizes the collaboration's commitment to innovation and customer success.
  • The partnership will enable businesses to fuel next-generation AI solutions with clean, enriched, and consented data.
  • Enterprises will benefit from the combined strengths of Tealium and AWS, enhancing their customer data strategies.

• Impact on Customer Experience:

  • Tealium's customer data solutions will empower enterprises to improve customer experience, personalization, and engagement.
  • Vendor-neutrality allows enterprises to embrace stack composability, integrating any platform running on AWS.

• Broader Commitment to Partnerships:

  • The SCA is part of Tealium’s broader commitment to expanding partnerships, as announced at the 2024 Digital Velocity conference.
  • Recent integration capabilities announced with Amazon Ads, Snowflake, and The Trade Desk.

The strategic collaboration between Tealium and AWS represents a significant advancement in the realm of customer data and AI solutions. By combining Tealium’s real-time CDP with AWS's robust cloud infrastructure, enterprises can elevate their customer data strategies, ensuring compliance with data privacy regulations while driving innovation and growth.

New recognition complements AWS Advertising and Marketing Technology Competency achieved earlier.

Blueshift, the leading provider of highly personalized, customer-centric engagement solutions, is excited to announce its acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This certification underscores Blueshift's commitment to utilizing AWS's cloud infrastructure to deliver secure and innovative customer marketing solutions.

• Significance of AWS ISV Accelerate Program:

  • The AWS ISV Accelerate Program helps ISVs drive new business and accelerate sales cycles.
  • Connects ISVs with AWS customers and leverages AWS Sales organization.
  • Deepens Blueshift's collaboration with AWS to enhance cloud security, scalability, and performance.

• Blueshift's Commitment and Vision:

  • Mehul Shah, CTO of Blueshift, highlights the significance of joining the AWS ISV Accelerate Program.
  • Emphasizes the enhancement of Blueshift's cloud-native CDP platform.
  • Aims to provide customers with greater value through the AWS Marketplace.

• Program Benefits and Opportunities:

  • Access to AWS’s go-to-market resources, technical enablement, and co-selling support.
  • Accelerates the adoption of Blueshift's CDP and cross-channel marketing solutions.
  • Benefits a broader spectrum of industries, driving innovation in customer engagement.

• Recognition and Competency:

  • Blueshift’s presence on the AWS Marketplace and the Advertising and Marketing Technology Competency.
  • Amit Raghavan, GM of Partnerships, highlights the collaboration’s impact on delivering secure and scalable solutions.
  • Positions Blueshift for continued growth and exceptional value delivery to customers.

• AWS Advertising and Marketing Technology Competency:

  • Obtained by Blueshift in 2023, showcasing technical proficiency and customer success.
  • Demonstrates ability to deliver personalized customer experiences across all channels.
  • Leverages data and analytics to drive marketing effectiveness and optimize campaigns at scale.
  • Integrates seamlessly with AWS cloud services.

Blueshift's acceptance into the AWS ISV Accelerate Program marks a significant milestone in enhancing its customer engagement solutions. By leveraging AWS’s cloud infrastructure, Blueshift is poised to deliver innovative, secure, and scalable marketing solutions, ensuring exceptional value and growth for its customers across various industries.