The visual collaboration pioneer believes innovation belongs on the canvas, launches a series of new capabilities that will redefine how teams bring new products and services to market

Miro®, a leading visual workspace for innovation, has launched the Intelligent Canvas. With over 70 million users and 230,000 organizations, Miro continues its mission to revolutionize visual collaboration. The Intelligent Canvas allows teams to manage the entire innovation lifecycle, from discovery to definition to delivery.

Enhanced Innovation Lifecycle Management

1. AI-Driven Innovation

   • AI Integration: The Intelligent Canvas is powered by Miro AI, streamlining ideation and decision-making by handling tedious tasks.
   • AI Sidekicks: Domain-specific AI agents, such as the Product Leader, Agile Coach, and Product Marketer, provide diverse perspectives.
   • Create with AI: AI features integrated into the core toolbar help quickly generate docs, user stories, and diagrams.
   • AI Shortcuts: AI shortcuts transform unstructured work into structured outputs, facilitating faster workflow automation.

2. Improved User Experience

   • Diagramming Mode: Adapts to users’ needs by providing tools specific to advanced diagrams and deep work.
   • Spaces: Collaborative hubs for organizing Miro boards and third-party documents, ensuring seamless team alignment.

3. Composable Workflows

   • Canvas SDK: Enables teams to create custom workflows, enhancing collaboration and decision-making without tab switching.
   • Intelligent Widgets: Interactive components like dot voting, polling, and estimates streamline workflows.
   • Intelligent Templates: Integrate AI, interactivity, and integrations for cohesive teamwork. Key templates include sprint planning, roadmapping, and customer journey mapping.

Key Features and Benefits

1. AI-Powered Tools

   • AI tools reduce the manual workload, boosting productivity.
   • AI prompts and shortcuts accelerate task completion.

2. Enhanced Collaboration

   • Spaces centralize project-related documents and boards.
   • Diagramming mode simplifies complex task handling.

3. Customizable Workflows

   • Canvas SDK allows personalized workflows.
   • Intelligent widgets and templates support diverse project needs.

User Testimonials

1. WebMD’s Experience

   • Sandrine Veillet, VP of Global Product, praises the seamless transition from discovery to delivery tasks within Miro.
   • Highlights the alignment and efficiency benefits due to integrated workflows.

2. Miro Leadership Insights

   • Jeff Chow, Miro CPTO, emphasizes the role of Intelligent Canvas in enhancing productivity and innovation.
   • Discusses the importance of a unified workspace for critical decision-making and faster market delivery.

Miro's Intelligent Canvas is set to redefine how teams collaborate and innovate. By integrating AI, enhancing user experience, and offering customizable workflows, Miro empowers teams to bring products and services to market more efficiently.

New Content Inspection and AI Models Enhance Fortra's Integrated Cloud-Based Email Security Solution

Fortra, a global leader in cybersecurity software and services, has announced significant enhancements to its integrated cloud-based email security solution, Cloud Email Protection. These updates aim to bolster defenses against advanced email threats, including business email compromise (BEC) and impersonation attacks.

New Features in Cloud Email Protection

1. Optical Character Recognition (OCR)

   • Malicious Content Detection: Identifies threats embedded in images, including QR codes, enhancing protection against sophisticated phishing attempts.

2. Active Content Detection

   • Malicious Code Detection: Uncovers harmful code within messages, links, and attachments, providing an extra layer of security against dynamic email threats.

3. AI Detection of Service Abuse

   • Legitimate Service Threats: Identifies threats originating from reputable online services, mitigating risks from email threats that bypass traditional defenses.

4. AI Detection of Spam Accounts

   • Spam and Abuse Prevention: Enhances protection against spam accounts and related malicious activities, improving overall email security.

5. Dashboard Improvements

   • Enhanced Visualization: New trending visuals and sorting options display recent brand imposters, spoofed domains, and frequently targeted individuals, offering better insights into email security threats.

Leadership Insights

1. Kate Bolseth, CEO

   • Commitment to Innovation: Emphasizes Fortra’s focus on delivering advanced protection through continual enhancements to its cybersecurity solutions.

2. Cary Hudgins, Managing Director

   • Comprehensive Security: Highlights the improved capabilities of Cloud Email Protection, positioning it as a robust solution against emerging email threats.

Industry Recognition

1. The Radicati Group

   • Top Player in Email Security: Acknowledges Fortra’s leadership in the email security space.

2. Cybersecurity Excellence Award

   • Recognition for Email Security: Further validates Fortra’s excellence in providing effective email security solutions.

Fortra's latest enhancements to Cloud Email Protection reinforce its position as a top provider of email security solutions. With features like OCR, active content detection, and advanced AI models, Fortra is set to offer comprehensive and adaptive protection against evolving email threats.

Team behind Merkle’s rise makes strategic acquisition of global B2B agency to form the world’s first Growth Services Provider

Trilliad is thrilled to announce the acquisition of Just Global, an award-winning B2B marketing agency. This strategic move propels Trilliad’s mission to create the world’s first Growth Services Provider, bridging the gap between the offices of the CMO and CRO within global Enterprise B2B brands.

1. Just Global's Market Leadership:

• Renowned for its full-funnel Connected Experience approach.
• Integration of strategy, media, creative, ABM, and analytics on a global scale.
• Numerous "B2B Agency of the Year" accolades.
• Sustained growth and leadership in B2B marketing.

2. Trilliad’s Vision and Leadership:

• Led by industry pioneers David Williams and Craig Dempster, former CEOs of Merkle.
• Aim to revolutionize the intersection of marketing and sales.
• Enhance marketing efficiency and boost seller productivity.
• Reduce Customer Acquisition Costs.

3. Strategic Alignment:

• Brandon Friesen remains CEO of Just Global.
• Existing leadership team to continue strategy and operations under Trilliad.
• Strategic leap forward for Just Global’s mission to become the world’s most influential B2B agency.

4. Synergy Between Marketing and Sales:

• Marketing and sales melding in the B2B enterprise.
• CMOs and CROs sharing revenue goals.
• Integration of AdTech, MarTech, and SalesTech.
• Data- and tech-enabled services supporting connected worlds.

5. Leadership Insights:

• Friesen highlights the strategic importance of the acquisition.
• Craig Dempster emphasizes the competitive edge from aligning marketing and sales.
• Importance of unified performance and real results for B2B brands globally.

6. Future Growth and Expansion:

• Acquisition marks Trilliad’s second of 2024, following the addition of Sercante.
• Plans for additional growth throughout the year.
• Transforming business performance for B2B brands worldwide.

The acquisition of Just Global by Trilliad marks a significant milestone in the evolution of B2B marketing and sales. By creating the first Growth Services Provider, Trilliad aims to revolutionize the industry, driving efficiency and productivity while reducing costs. This strategic move is set to transform the landscape for B2B brands globally, positioning Trilliad and Just Global at the forefront of innovation and performance.

Schloss brings over 25 years of transformative leadership to enhance Parasoft's market strategy and customer-focused innovation initiatives.

News Highlights

• Parasoft appoints Joanna Schloss as the new Chief Marketing Officer, leveraging her extensive career in catalyzing success for Global 500 companies and startups.

• Schloss will utilize her combined expertise in marketing and engineering to align Parasoft's go-to-market strategy with a strong focus on customer needs and innovation.

• Parasoft CEO Elizabeth Kolawa welcomes Schloss, highlighting her strategic vision and proven track record in expanding market presence and driving business success.

Parasoft, a global leader in software testing and quality solutions, proudly announces the appointment of Joanna Schloss as its new Chief Marketing Officer (CMO). With an impressive career spanning over 25 years, Schloss is set to bring transformational growth to Parasoft, leveraging her extensive experience with both Global 500 companies and startups.

1. Role and Responsibilities:

- Overseeing Parasoft's Global Marketing team.

- Leading the advancement of Parasoft's next phase of rapid growth.

- Shaping an expanded go-to-market strategy.

- Showcasing product innovation.

- Enhancing market awareness.

- Deepening customer engagement.

2. Strategic Vision and Goals:

- Driving Parasoft's entry into new markets.

- Capitalizing on emerging opportunities.

- Leveraging AI for automated testing solutions.

- Pioneering the next era of software development.

3. Background and Achievements:

- Over 25 years of experience in the tech industry.

- Significant achievements in testing, AI, big data analytics, and open source technologies.

- Previous roles at SmartBear and Dell.

- Proven track record in product marketing, developer relations, and data insights.

4. Leadership Perspective:

- Schloss’s enthusiasm for technology and innovation.

- Commitment to secure, compliant, and purpose-driven products.

- Focus on fostering genuine loyalty in the customer base.

5. Leadership Team and Company Vision:

- Elizabeth Kolawa, CEO of Parasoft, expresses excitement for Schloss’s appointment.

- Strategic vision for marketing efforts and market expansion.

- Anticipation of Schloss’s impact on growth and success.

Joanna Schloss’s appointment as CMO marks a significant milestone for Parasoft. Her vast experience and strategic vision are set to drive Parasoft’s growth, enhance market presence, and lead the industry in innovative software testing solutions. To learn more about Joanna Schloss and the leadership team, visit Parasoft's Leadership Page.

Platform Offers Unified Coverage with Visibility, Monitoring, Posture, Compliance, and Threat Detection and Response Capabilities

• Rezonate uniquely protects both human and non-human identities through a unified, context-aware view of machine and human identities across the entire cloud and SaaS identity fabric.

• This visibility is combined with risk-driven actionability creating a continuum from human to non-human identities streamlining security efforts to prevent and defend against modern threats like supply chain attacks.

• The platform ensures end-to-end security coverage for programmable access credentials including API keys, OAuth tokens, service accounts, service principals, and cryptographic keys, and the humans who create them.

Rezonate, a leader in identity-first security, has introduced comprehensive coverage for both human and non-human identity (NHI) security. This innovative platform offers identity inventory and visibility, security posture, compliance, and identity threat detection and response (ITDR). By managing the interdependencies between human and non-human identities, Rezonate ensures end-to-end visibility and risk-driven actionability across an organization's identity fabric.

Understanding Non-Human Identities (NHIs)

• Definition: NHIs, also known as machine identities, are digital access credentials crucial for securing infrastructures and automating tasks.
• Prevalence: According to Gartner, NHIs outnumber human identities by 10 to 45 times, creating a vast attack surface.
• Risk: Unmonitored NHIs expose organizations to potential attacks that can spread undetected.

Rezonate's Identity-First Approach

• Unified Coverage: Unlike other vendors, Rezonate combines visibility, monitoring, posture management, threat detection, and compliance reporting for both human and non-human identities.
• Risk-Driven Insights: Provides complete contextual insights for informed, proactive, or real-time decisions.
• Collaboration: Enhances cooperation between security, identity, and DevOps teams to prevent modern threats.

Core Capabilities of Rezonate

• Comprehensive Inventory and Visibility: Full visibility into NHIs, including authorization, authentication graphs, security controls, access conditions, and behavioral profiles.
• NHI Hygiene and Security Posture Management: Ensures NHIs have necessary permissions, facilitating proactive risk mitigation and enhanced security posture.
• NHI Threat Detection & Response: Continuous monitoring to detect abnormal behaviors and potential security breaches, with automated rules and alerts for quick issue identification and mitigation.

Importance of NHIs

• Role: NHIs, such as API keys, OAuth tokens, service accounts, and secrets, are vital for system security and operational efficiency.
• Significance: Essential for seamless operations, especially with advancements in cloud computing, DevOps, RPA, IoT, and AI.
• Vulnerability: Compromised NHIs can allow adversaries to infiltrate sensitive operations, as seen in incidents like Cloudflare’s security breach.

Challenges and Solutions

• Lack of Inventory: Many companies lack a comprehensive inventory of NHIs and a map of accessible resources.
• Comprehensive Management: Organizations must treat NHIs as first-class citizens to ensure security, operational integrity, compliance, and efficiency.

Rezonate's identity-first security platform addresses the growing challenge of managing non-human identities by providing unified coverage and comprehensive capabilities. By ensuring visibility, monitoring, and proactive risk management, Rezonate empowers organizations to protect their most sensitive operations and enhance overall security posture.

Moore ACTS includes AI, neuromarketing and dynamically optimized testing to improve fundraising effectiveness.

Moore, a leader in constituent experience management, has launched the Moore Audience-Centric Testing Suite (ACTS). This suite of testing tools is designed to enhance fundraising creative and communications across all marketing channels. Moore ACTS integrates psychometric research from the Moore Neuro-Fundraising Lab, comprehensive data insights from SimioCloud, cutting-edge generative AI techniques, and unparalleled omnichannel analytics. This enables purpose-driven organizations to tailor their communications effectively to their audiences.

Key Features of Moore ACTS

1. Generative AI for Idea Generation

   • Uses AI to generate ideas while incorporating human oversight.
   • Maintains brand standards and ensures ethical storytelling.

2. Concept Testing with Psychometric Tools

   • Rigorously evaluates creative ideas before implementation.
   • Utilizes advanced psychometric research for accurate assessments.

3. Audience Customization

   • Leverages SimioCloud data for tailored creative treatments.
   • Enhances one-to-one marketing by identifying what resonates with different audiences.

4. Multivariate Testing

   • Employs the Dynamic Creative Optimization tool for digital campaigns.
   • Enhances hyper-personalization in digital print and mail platforms.

5. Channel Optimization

   • Uses co-targeting tools to maximize communication impact across all channels.
   • Ensures the right message reaches the right audience at the right time.

Benefits of Moore ACTS

1. Cost Efficiency

   • Saves money by focusing on the most promising ideas.
   • Reduces wastage of resources on less effective campaigns.

2. Increased Effectiveness

   • Addresses communications to those most likely to act.
   • Enhances donor engagement and fundraising outcomes.

3. Step-by-Step Approach

   • Integrates AI in idea generation, followed by concept testing and audience customization.
   • Utilizes multivariate testing and channel optimization for in-market testing.

Industry Impact and Testimonials

1. Advancing Purpose-Driven Organizations

   • Moore ACTS supports the success of purpose-driven organizations through technology and audience-focused strategies.
   • Reflects Moore's commitment to enhancing fundraising efforts.

2. Expertise and Proven Track Record

   • Moore's expertise in analytics, data, and targeted testing consistently drives fundraising success.
   • Moore ACTS provides an integrated toolset for optimized creative strategies.

3. Client Success Stories

   • Example: Identifying that a campaign resonates more strongly with younger donors.
   • AI and human ingenuity generate and test creative ideas, optimizing campaigns for specific audiences.

Moore ACTS represents a revolutionary approach to fundraising creative and communications. By combining AI, psychometric evaluations, and robust channel optimization tools, Moore empowers purpose-driven organizations to craft effective and personalized communications. This comprehensive suite of tools ensures that each campaign element is optimized for both general and individual effectiveness, driving enhanced engagement and fundraising outcomes.

Unbounce, a global leader in landing page creation and optimization software, has announced its merger with Insightly, a prominent provider of CRM, marketing automation, and customer success software. This merger aims to enhance the capabilities of both companies by combining their strengths and leveraging first-party CRM data and AI expertise to provide more comprehensive and valuable solutions for marketers and sales teams.

Strategic Benefits of the Merger

1. Leveraging First-Party CRM Data

   • Unbounce will utilize Insightly’s CRM data to provide marketers with crucial metrics like revenue and lifetime value.
   • Enhanced metrics will help marketers make more informed decisions and improve campaign effectiveness.

2. AI and Machine Learning Integration

   • Unbounce’s AI expertise will accelerate the application of AI and machine learning in the Insightly platform.
   • This integration will empower sales teams with advanced tools to enhance productivity and effectiveness.

Customer-Centric Approach

1. Focus on Customer Value

   • The merger aims to deliver deeper value to customers by enhancing product offerings.
   • Customers are viewed as the biggest stakeholders in this decision, ensuring their needs and feedback drive innovation.

2. Shared Commitment to Quality

   • Both companies have loyal customers and are dedicated to providing robust, secure platforms.
   • The merger emphasizes a commitment to exceptional customer service and satisfaction.

Market Position and Future Developments

1. Complementary Strengths

   • Unbounce and Insightly come from different competitive landscapes, but share a focus on solving common pain points for customers.
   • The combined force of these companies will result in innovative product developments and a stronger product portfolio.

2. Competitive Edge

   • Unbounce dominates the landing page creation space, while Insightly competes with major players like HubSpot and Salesforce.
   • The merger will enhance their competitive edge by offering comprehensive solutions that address the needs of both marketers and sales teams.

The merger between Unbounce and Insightly represents a strategic move to combine their strengths and deliver enhanced value to customers. By leveraging first-party CRM data and integrating AI and machine learning, the combined entity aims to provide more comprehensive metrics and advanced tools for marketers and sales teams. This customer-centric approach and commitment to quality will drive innovation and result in new product developments that enhance the value of their product portfolio.

Braze, the leading customer engagement platform, has released its third annual Environmental, Social, and Governance (ESG) report. The report showcases Braze’s commitment to sustainability, social impact, and strong governance practices. Key highlights include the company's first Virtual Power Purchase Agreement, the expansion of the Tech for an Equitable Future product grant program, and recognition in the Human Rights Campaign (HRC) 2023-2024 Corporate Equality Index for its dedication to LGBTQ+ workplace equality.

Environmental Initiatives

1. Virtual Power Purchase Agreement (VPPA)

   • Braze’s first VPPA will fund five solar facilities in Michigan.
   • Commitment to buying Energy Attribute Certificates (EACs) from these facilities, equivalent to 1,600 MWh of clean power per year.
   • Reflects Braze’s practical approach to reducing carbon emissions and addressing climate change.

2. Science-Based Targets

   • Committed to near-term science-based targets for carbon reduction.
   • Demonstrates a strategic and actionable approach to environmental sustainability.

Social Impact

1. Charitable Grants

   • Surpassed $1.8 million in charitable grants to over 100 nonprofits and charities globally through the Braze for Social Impact Fund at Tides Foundation.
   • Focuses on employee passions and community investments.

2. Tech for an Equitable Future Program

   • Expanded from Tech for Black Founders to support businesses founded by underrepresented individuals globally, including Black and women founders.
   • Currently supports 29 companies in the program.

3. LGBTQ+ Workplace Equality

   • Recognized in the HRC 2023-2024 Corporate Equality Index.
   • Achieved a perfect score and received the Equality 100 Award for commitment to LGBTQ+ workplace equality.

Governance Practices

1. Vendor Code of Conduct

   • Published to promote ethical sourcing throughout Braze’s supply chain.
   • Ensures responsible business practices and supplier compliance.

2. Security and Compliance

   • Maintained ISO 27001 certification and SOC 2 Type 2 compliance for four consecutive years.
   • Reinforces Braze’s dedication to security and regulatory compliance.

3. Board of Directors

   • Yvonne Wassenaar joined the board, bringing valuable technology expertise.
   • Enhances governance and strategic oversight with her experience.

Braze’s third annual ESG report highlights significant strides in environmental sustainability, social impact, and governance. Through initiatives like the Virtual Power Purchase Agreement, charitable grants, and the Tech for an Equitable Future program, Braze demonstrates its commitment to making a positive impact on the environment and society. The recognition from the HRC and the introduction of a Vendor Code of Conduct further underscore Braze's dedication to ethical practices and workplace equality.