News

Outbrain Acquires Teads to Form a Leading Omnichannel Ad Platform

Outbrain Inc. has completed its acquisition of Teads, merging their branding and performance advertising solutions under the Teads name. This transformative deal establishes one of the largest optimized supply paths for the premium open internet, connecting advertisers with curated media environments through AI-driven, data-enhanced creative experiences. What This Means for Advertisers & Media...

artificial intelligence 4 Feb 2025

StreamLayer Integrates with Google Ads to Monetize Live Sports

StreamLayer, a leader in interactive advertising solutions for live sports and entertainment, has announced its integration with Google’s programmatic advertising technology. This innovation enables media companies, sports leagues, and OTT platforms to deliver AI-driven, hyper-relevant ads during live broadcasts without disrupting the viewer experience. How StreamLayer’s AI-Powered Ads Work...

advertising 4 Feb 2025

Meltwater Integrates with Snapchat for Social Listening Insights

Meltwater, a global leader in media and consumer intelligence, has announced a strategic partnership with Snap Inc., making it the first social listening platform to offer Snapchat-specific insights. This integration enables brands and agencies to enhance their advertising and content strategies by analyzing engagement, sentiment, and performance metrics on Snapchat. Features of the Integration...

social media 4 Feb 2025

Perion Appoints Ex-Google Exec Stephen Yap as Chief Revenue Officer

Perion Network Ltd., a leader in advanced advertising technology, has announced the appointment of Stephen Yap as its new Chief Revenue Officer (CRO). With over 17 years at Google, Yap brings extensive experience in digital marketing, data analytics, and global strategy. Stephen Yap’s Industry Expertise 1. Google Leadership Experience Led sales and operations for Google’s platform business for 7+...

advertising 4 Feb 2025

Panopto & Q-SYS Partner for Seamless Video Content Management

Panopto, a global leader in AI-powered video content management solutions (VCMS) for higher education and workforce training, has announced its latest integration with Q-SYS through a newly developed Panopto Plugin. This collaboration enhances video streaming and recording management by integrating seamlessly into Q-SYS, a cloud-based audio, video, and control platform. Highlights of the...

artificial intelligence 4 Feb 2025

NoviSign & BrightSign Partner to Elevate Digital Signage Solutions

NoviSign, a global leader in cloud-based digital signage software, has announced a strategic partnership with BrightSign, the global market leader in digital signage media players. This collaboration enhances the flexibility and scalability of NoviSign’s solutions, combining its industry-leading software with BrightSign’s secure and reliable media players. Highlights of the Partnership 1...

cloud technology 4 Feb 2025

Sales Acceleration through Emotional Marketing: Insights from Extu's Latest E-Book

In a time when both consumer spending and business investment are on the rise, standing out in a crowded market has never been more challenging. However, according to a Nielsen report, ads that evoke strong emotions can result in a 23% increase in sales. In their latest e-book Step On It: SMB & Mid-Market Sales Acceleration, Extu, which oversees $60 million in marketing programs, explores the...

customer experience management 3 Feb 2025

Adobe GenStudio dentsu+: A Game-Changer in AI-Powered Integrated Marketing Ecosystem

Dentsu, in collaboration with Adobe, has unveiled Adobe GenStudio dentsu+, a revolutionary, generative AI-powered integrated marketing ecosystem designed to help brands create highly personalized and impactful marketing campaigns. The partnership combines Adobe’s innovative GenStudio suite with dentsu’s proprietary services and technologies, including its Merkury data platform, to enhance brand...

artificial intelligence 3 Feb 2025