AdPlayer.Pro, a global leader in online video advertising technologies, has rolled out new features in its video ad player solution and enhanced functionality in its video ad server platform. These upgrades aim to improve ad performance, user engagement, and video ad revenue for publishers. Key New Features: Audio Customization in Video Ads: AdPlayer.Pro has introduced advanced audio control...
video advertising 3 Feb 2025
Wix.com Ltd., the leading SaaS website builder platform, has unveiled its innovative AI-powered tool, Business Launcher. This tool aims to empower aspiring entrepreneurs by guiding them through the entire process of starting a business, from idea generation to execution. With personalized business ideas, actionable plans, and essential tools, Business Launcher offers an all-in-one solution for...
digital transformation 3 Feb 2025
Impelsys, a leading provider of innovative digital solutions for the media industry, has formed a strategic partnership with Glide Publishing Platform. Glide is renowned for its advanced headless Content Management Systems (CMS), and together, the companies aim to create integrated, user-centric digital experiences. This collaboration will focus on improving websites, e-commerce capabilities, and...
content management 3 Feb 2025
InMoment®, a leader in integrated Experience Improvement (XI)™ solutions, has unveiled its new Location Performance Scoring system. This system introduces an enhanced Industry Score, directly linking reputation management to Google Profile views and revenue generation. It also includes a new customizable Target Score that allows brands to tailor location performance metrics to align with their...
customer experience management 3 Feb 2025
Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 14th Amagi Global FAST Report. The report highlights the increasing shift of content providers toward unified, platform-agnostic distribution, blending multiple streaming models for broader reach and monetization. With the traditional boundaries between video services blurring, the report...
video technology 3 Feb 2025
Adbrew, a leading B2B AdTech platform, has appointed Shawn Evans as its new Go-To-Market (GTM) and Sales Advisor. With over 15 years of experience in e-commerce advertising and marketplace strategy, Evans is set to bring invaluable leadership to Adbrew's mission to empower global brands and agencies to scale their businesses on Amazon and Walmart Marketplaces. Key Highlights: Adbrew's Rapid...
ecommerce and mobile ecommerce 3 Feb 2025
Informatica, a leading provider of AI-powered cloud data management solutions, has announced that its Intelligent Data Management Cloud™ (IDMC) platform has been officially certified by the EDM Council. The certification, awarded after a rigorous independent assessment by Projective Group, affirms that the IDMC platform meets the stringent requirements of the 14 key controls within the EDM...
data management 3 Feb 2025
LifeStreet, a leader in AI-driven media buying, has announced a strategic expansion into non-gaming verticals. Over the past year, LifeStreet has enhanced its Nero media buying platform, allowing top performance marketers to leverage in-app advertising for growth beyond the gaming industry. Key Advancements in the Nero Platform Event-Specific AI Models: Improved machine learning algorithms...
artificial intelligence 3 Feb 2025
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