Tiger Pistol, the leading local advertising platform, is excited to announce a new strategic partnership with AdBud, a Swedish software company known for its automated online marketing solutions. This collaboration brings forth "Automatic SoMe Ads," a groundbreaking location-based Meta advertising solution that leverages Tiger Pistol’s advanced platform to offer efficient and cost-effective social media advertising solutions.

1. New Partnership Overview

• Strategic Alliance: Tiger Pistol and AdBud join forces to enhance local advertising capabilities.
• "Automatic SoMe Ads": A new solution for location-based Meta advertising using Tiger Pistol’s platform.
• API Integration: Seamless integration that provides AdBud's clients with advanced Facebook and Instagram campaign management tools.

2. Benefits of the Partnership

• Efficient Advertising: Automation of ad creation and management reduces time and effort for agencies.
• Affordable Solutions: A cost-effective approach to social media advertising without needing extensive resources.
• Expertise Match: Magnus Hasselteg, Founder and CEO of AdBud, highlights the synergy between AdBud’s search engine marketing skills and Tiger Pistol’s social advertising expertise.

3. Tiger Pistol’s Platform Capabilities

• Location-Level Campaigns: Simplifies managing and executing ads across numerous local Facebook Business Pages.
• Automation Features: Streamlines the creation and management of location-specific ad campaigns.
• Scalability: Supports agencies in expanding their client base and increasing partner participation with competitive pricing.

4. Statements from Leadership

• Magnus Hasselteg: Expresses enthusiasm for the partnership and confidence in Tiger Pistol’s ability to enhance AdBud’s local advertising solutions.
• Sarah Cucchiara: VP of Business Development at Tiger Pistol, emphasizes the partnership's role in offering comprehensive solutions and achieving exceptional client results.

5. Impact on the Market

• Local Advertising Demand: The partnership addresses the increasing need for effective location-level advertising solutions.
• Agency Profitability and Client Satisfaction: The collaboration aims to improve both agency profitability and client satisfaction through innovative advertising solutions.

The strategic partnership between Tiger Pistol and AdBud marks a significant advancement in the field of local advertising. By introducing "Automatic SoMe Ads," this collaboration offers a powerful, automated solution for managing Facebook and Instagram campaigns, designed to help agencies scale their operations efficiently and deliver outstanding results for their clients.

IAB has just released the second half of its 2024 IAB Digital Video Ad Spend & Strategy Report at the IAB Video Leadership Summit (VLS). This comprehensive report provides valuable insights into the current state of the digital video ad market, focusing on buy-side investment criteria, measurement challenges, and evolving trends in the video advertising landscape.

1. Key Insights from the Report

• Programmatic CTV Dominates:

  • Three-Quarters of CTV Buying Programmatic: CTV advertising is now largely programmatic, with real-time bidding (RTB) and open exchanges accounting for 36%, private marketplaces (PMP) and similar deals at 34%, and ad networks at 30%.

• Increased Investment Across Video Channels:

  • Rising Spend Across All Video Content Types: Buyers are expanding their investments across various video formats, including short-form (69%), vertical-format (68%), long-form, creator content, and immersive experiences.

• Performance Advertising and Measurement Challenges:

  • Shift to Business Outcomes: Business outcomes like sales and site visits are now the primary metrics for success, surpassing traditional metrics like reach and frequency.
  • Measurement Issues: Two-thirds of buyers face problems in measurement across nine key areas, including viewability, standardized targets, and data access for niche audiences.

• Adoption of Alternative Measurement Currencies:

  • Widespread Use of New Metrics: 89% of advertisers are exploring or using alternative measurement currencies beyond traditional GRPs, with a focus on multi-screen attribution (45%) and real-time reporting (43%).

2. Programmatic vs. Direct CTV Buying

• RTB/Open Exchanges vs. PMPs: CTV buying is equally divided among RTB/open exchanges (36%) and PMPs/preferred deals (34%).
• Ad Network Usage: 30% of CTV buying is through ad networks, reflecting diverse strategies in the programmatic ad space.

3. Trends in Video Content and Ad Spend

• Short-Form and Vertical Formats Lead: The majority of buyers are investing in short-form (69%) and vertical-format (68%) content.
• Broader Content Investment: Growth in investments across all video content types, including immersive and creator content.

4. Challenges in Measurement and Solutions

• Focus on Business Outcomes: Emphasis on KPIs like sales and site visits for all video channels.
• Measurement Challenges: Issues with viewability, standardized metrics, and access to data for niche audiences.
• Solutions for Improved Measurement: Need for better measurement solutions and the evolution of alternative measurement currencies.

5. Future of Digital Video Advertising

• Demand for Innovation: David Cohen, CEO of IAB, calls for advancements in measurement, viewability, and data transparency.
• Commitment to Growth: The need for continued innovation in the digital video ecosystem to meet the demands of a growing market.

The 2024 IAB Digital Video Ad Spend & Strategy Report highlights significant trends and challenges in the digital video advertising industry. As programmatic CTV buying becomes the norm and performance-based metrics gain prominence, the report underscores the need for improved measurement solutions and innovative strategies. The findings from this report will guide industry leaders in navigating the evolving landscape of digital video advertising.

Arcalea, a global leader in marketing analytics, is excited to announce its strategic expansion into the Australian market through a new partnership with CRM Strategy, a premier Australian business solutions consultancy and CRM vendor. This collaboration marks a significant milestone in Arcalea’s global growth strategy, bringing their advanced analytics platform, Galileo, to a new and dynamic market.

1. Strategic Partnership Overview

• New Market Entry: Arcalea’s expansion into Australia in collaboration with CRM Strategy.
• Partnership Goals: Leverage Galileo’s advanced analytics to offer data-driven marketing solutions tailored to Australian businesses.

2. Galileo’s Advanced Capabilities

• AI-Driven Insights: Utilizes artificial intelligence to provide deep, actionable marketing insights.
• Cookieless Tracking Technology: Innovative technology designed for the future of advertising in a cookieless environment.
• Proven Impact: Demonstrated over 40% efficiency gains in marketing operations for brands that have used Galileo.

Quote from Michael Stratta, CEO of Arcalea:

• "Galileo is designed to transform the way businesses approach marketing, with powerful tools to navigate the cookieless future of advertising. Our partnership with CRM Strategy will allow us to tap premier international partners to deliver unparalleled value to global audiences."

3. Benefits for Australian Businesses

• Enhanced Marketing Solutions: CRM Strategy will utilize Galileo to offer sophisticated analytics tools and data-driven strategies for Australian businesses.
• Data-Driven Decision Making: Galileo’s tools help businesses make informed marketing decisions and improve effectiveness.
• Local Expertise: The partnership will bring Arcalea’s innovative solutions to Australian businesses through CRM Strategy’s established market presence.

4. Arcalea’s Global Growth Strategy

• Commitment to International Expansion: Part of a broader strategy to adapt offerings for different global markets.
• Support for Channel Partners: Focus on leveraging local expertise to expand reach and support business growth.

Quote from Michael Stratta:

• "Galileo is the perfect tool for agencies and CRM integrators looking to complement their growth and provide differentiated value to their clients."

5. Future Outlook

• Local and Global Impact: This expansion represents a significant step in Arcalea’s mission to offer top-tier marketing analytics solutions globally.
• Ongoing Growth: Continuous efforts to adapt and expand Arcalea’s offerings to meet market demands.

Arcalea’s entry into the Australian market through its partnership with CRM Strategy signifies a major step in its global expansion efforts. By bringing Galileo’s advanced analytics capabilities and cookieless tracking technology to Australian businesses, this partnership aims to enhance local marketing strategies and drive growth. The collaboration reflects Arcalea’s commitment to international success and the delivery of high-value solutions to businesses worldwide.

Tango Media Systems, the advanced TV ad tech division of Centriply, has announced a new partnership with Locality, a leading local video solutions provider. This collaboration introduces innovative ad tech solutions to the local TV advertising market, leveraging Tango Media Systems’ advanced inventory management tool, TangoRESPONSE®. The partnership aims to enhance proposal efficiency and provide top-notch campaign solutions for broadcast owners and advertisers across multiple markets.

1. Overview of the Partnership

• Strategic Collaboration: Tango Media Systems and Locality join forces to improve local TV advertising solutions.
• Objectives: To offer agencies and advertising partners fast proposal responses and effective multimarket reach.

Quote from Rob Bochicchio, President, Centriply:

• "This is all part of our effort to bring a 'frictionless' proposal process into the local TV buying marketplace. We have significant investment in our technology and staff to bring the benefits of Local TV impressions to their clients."

2. Introduction of TangoRESPONSE® v30

• Advanced Ad Tech Tool: TangoRESPONSE® v30 enhances inventory management and proposal processes.
• Efficiency Gains: Reduces turnaround time from request to proposal from weeks to minutes.
• Automated Solutions: Utilizes APIs and automation for streamlined ad sales and increased efficiency.

Quote from Rob Bochicchio:

• "By using the speed of APIs and the control of automation, we put ad sales teams in the driver's seat by utilizing our algorithms to provide them the best options for closing a sale."

3. Benefits of the TangoRESPONSE® and Locality Collaboration

• Enhanced Local Advertising Solutions: Locality will use TangoRESPONSE® to offer comprehensive, efficient local TV ad solutions.
• Increased Ad Budgets and Market Reach: The partnership allows for better market reach and campaign management.
• Simplified Execution: Locality’s role as a direct extension of broadcasters' sales teams to manage local ad campaigns effectively.

Quote from Ray Karczewski, EVP, Broadcast Sales, Locality:

• "Locality acts as a direct extension of a broadcaster's salesforce, ensuring advertisers guaranteed access to the local consumer. We're shouldering the hard work to simplify execution and this partnership proves that."

4. Future Vision for Local TV Advertising

• Exploring TV’s Future Potential: The partnership aims to showcase the future of TV advertising through innovative solutions.
• Improved Media Planning and Buying: TangoRESPONSE® enables creative and effective local TV campaigns with up-to-date inventory.

Quote from Lisa Pusin, Client Success Manager, Tango Media Systems:

• "Together with Locality we're pushing our platform to provide answers to the question: What does the potential of TV look like in the future?"

5. Key Features of TangoRESPONSE®

• Daily Updated Inventory: Provides real-time updates for local TV ad campaigns.
• Creative Solutions: Allows for creative tactics and efficient proposal responses.
• Intuitive Platform: Facilitates ad sales teams' ability to manage opportunities from RFP to attribution.

The new partnership between Tango Media Systems and Locality marks a significant development in local TV advertising. By integrating TangoRESPONSE® v30, the collaboration aims to deliver innovative and efficient ad solutions for broadcast owners and advertisers. This effort reflects both companies’ commitment to enhancing the effectiveness of local TV advertising and exploring new opportunities in the media landscape.

Accenture, a global leader in professional services and technology solutions, has entered into an agreement to acquire Logic, a premier retail technology services firm. This strategic acquisition aims to bolster Accenture’s retail technology capabilities and drive transformational outcomes for retail clients around the world. Founded in 1997 and based in Minneapolis, Logic brings over 800 professionals with deep expertise in merchandising, stores, digital, analytics, and cloud services.

1. Details of the Acquisition

• Strategic Move: Accenture will acquire Logic to enhance its retail technology services and global reach.
• Company Overview: Logic, headquartered in Minneapolis, serves over 150 retail clients across 11 countries.
• Transaction Status: The acquisition is subject to customary closing conditions and regulatory approvals. Terms of the transaction were not disclosed.

Quote from Jill Standish, Global Lead of Accenture’s Retail Industry Practice:

• “Business disruption is intensifying and requires retailers to embrace a strategy of continuous reinvention to deliver value across every part of the business with digital technology at the core.”

2. Enhancing Retail Technology Capabilities

• Expanded Expertise: Logic’s team brings specialized skills in retail-focused technical strategies, including AI and generative AI.
• Strategic Focus: The acquisition will strengthen Accenture’s ability to deliver comprehensive retail solutions and drive transformative outcomes for clients.

Quote from Bill Szlaius, Co-Founder & CEO, Logic:

• “Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team.”

3. Strategic Goals and Benefits

• Digital Transformation: The acquisition aligns with Accenture’s goal of helping retailers navigate the evolving retail landscape through technology.
• AI and Cloud Technologies: Logic’s capabilities in AI and cloud services will enhance Accenture’s ability to drive innovation and efficiency for retail clients.

Quote from Karthik Narain, Group Chief Executive – Technology at Accenture:

• “Logic’s digital, data and cloud capabilities, coupled with its deep industry experience, will complement Accenture Technology’s capabilities and further expand our ability to deliver impactful results to our clients.”

4. Future Vision and Impact

• Retail Industry Transformation: The acquisition emphasizes Accenture’s commitment to driving change in the retail industry through advanced technology solutions.
• Growth Opportunities: The expanded capabilities will offer new growth opportunities and enhance Accenture’s position as a leader in retail technology.

Quote from Karthik Narain:

• “Today, all business strategies lead to technology. Companies will need to transform every part of their enterprise using cloud, data, and AI to optimize operations and accelerate growth.”

5. Forward-Looking Statements

• Legal Disclaimer: Includes forward-looking statements related to the acquisition and potential impacts, with associated risks and uncertainties.

Note:

• The forward-looking statements in the announcement are subject to risks and uncertainties, including potential challenges in closing the transaction and achieving anticipated benefits.

The acquisition of Logic by Accenture represents a significant step in enhancing Accenture’s retail technology services and expanding its global reach. With Logic’s expertise in key retail technologies and Accenture’s strategic vision for digital transformation, this partnership is set to drive innovative solutions and support retailers in navigating the future of the industry.

In today’s fast-paced sales environment, time is of the essence. Unfortunately, a recent report by Salesforce reveals that sales reps spend only 28% of their time actually selling, while the majority of their time is consumed by administrative tasks and prospecting inefficiencies. To address these challenges, we are excited to introduce Flex Search, Lusha’s latest innovation designed to transform how you find and connect with potential customers in 2024 and beyond.

1. What is Flex Search?

• Overview: Flex Search is Lusha’s new prospecting tool that simplifies the process of finding and connecting with decision-makers across industries and geographies.
• How It Works: Users can enter free-text queries such as “VP Marketing Boston” or “VP Sales Construction Miami” to identify professionals in specific roles, industries, and locations.
• Global Reach: With access to over 135 million business profiles worldwide, Flex Search offers an extensive database for discovering new prospects.

Quote from Lusha:

• “Imagine being able to simply write in the kind of audience you are looking for without having to manually filter your target audience one by one.”

2. Enhanced Search Capabilities with Advanced Data Infrastructure

• New Data Engine: Lusha’s upgraded data infrastructure leverages advanced AI and machine learning models for unparalleled accuracy and up-to-date information.
• Performance Improvements: The new system offers 4x faster prospecting, a +50% phone hit rate, and an overall 100% easier user experience.

Quote from Lusha:

• “Our new and upgraded data infrastructure marks a significant milestone in our platform’s evolution, paving the way for even more innovative features.”

3. Benefits of Using Flex Search

• Intuitive Prospect Discovery: Quickly find your ideal customer profile with a streamlined, AI-driven search process.
• Enhanced Results: Access a broad array of search results for a complete view of your target market, leading to more opportunities and accurate connections.
• Optimized Targeting: Apply key filters to refine your search and focus on the most promising leads.
• Improved User Experience: Navigate through prospecting tasks with an intuitive interface that enhances workflow efficiency.

Quote from Lusha:

• “With our new search functionality, you’ll be able to pinpoint your ICP and gain deeper insights into your addressable market, saving you time and effort.”

4. What Sets Lusha’s Flex Search Apart?

• Unique Features: Flex Search combines easy and efficient prospecting with accurate, fresh, and compliant data.
• Integration with Workflows: Seamlessly export findings to your CRM and marketing tools or initiate email sequences. Includes features like buyer intent data, job change alerts, funding information, and technographics.

Quote from Lusha:

• “The new search functionality seamlessly integrates into your workflows, offering valuable insights and streamlining your prospecting efforts.”

5. The Future of Prospecting with Lusha

• Ongoing Innovation: The launch of Flex Search is just the beginning of Lusha’s efforts to continuously enhance the prospecting experience for sales and go-to-market teams.
• Upcoming Features: Look forward to future updates and features designed to further improve how sales professionals find and engage with prospects.

Quote from Lusha:

• “The new capabilities of Flex Search are designed to save time, increase efficiency, and provide deeper insights into your target market.”

The launch of Flex Search by Lusha represents a major advancement in prospecting technology. By leveraging advanced AI and machine learning, Flex Search simplifies the process of finding and connecting with potential customers, making it easier than ever for sales and go-to-market teams to identify and engage with their ideal customer profiles. With features designed to enhance search capabilities, improve results, and optimize targeting, Flex Search is set to revolutionize how you approach prospecting in 2024.

Yellow.ai, a global leader in AI-first customer service automation, has just released groundbreaking research titled “Betting Big on AI-First: Insights from Customer Service Leaders.” This study, based on a survey of 200 customer service professionals and executives at Customer Contact Week 2024, provides a comprehensive look at the state of AI adoption in North American contact centers and customer service operations. The research highlights a significant trend towards AI-first strategies, revealing that 84.5% of respondents are already leveraging or planning to leverage AI technologies.

1. Key Findings from the Research

• High AI Adoption Rates: The study shows that 84.5% of North American organizations are either using or planning to use AI in their customer service functions.
• Future Projections: 58% of respondents plan to integrate AI into their contact centers and customer service operations within the next year.
• Current Implementations: 26.5% of organizations have already implemented AI solutions in their customer service or contact center environments.

Quote from Raghu Ravinutala, CEO & Co-founder of Yellow.ai:

• “Our study reveals that North American customer service professionals are eager to adopt AI, inspired by the success of pilot projects.”

2. Drivers of AI Adoption in Customer Service

• Efficiency and Customer Satisfaction: 74.7% of respondents are motivated by the goal of increasing efficiency, while 73.2% aim to improve customer satisfaction.
• Cost Reduction: 66.7% of organizations view reducing operational costs as a key objective of AI adoption.
• Data-Driven Decision Making: 49.2% are automating customer service analytics, and 54.5% plan to use AI for enhanced data insights.

Quote from the Research:

• “Nearly three-quarters of respondents see increasing efficiency and improving customer satisfaction as the primary drivers for AI adoption.”

3. Challenges Facing AI Adoption

• Integration Issues: 67% of organizations cite integration with existing systems as the main challenge.
• High Implementation Costs: 36% of respondents are concerned about the costs associated with implementing AI technologies.
• Data Privacy Concerns: 33% of professionals are worried about data privacy issues related to AI.

Quote from the Research:

• “Challenges such as integration with existing systems, high implementation costs, and data privacy concerns are the main obstacles to AI adoption.”

4. The Future of AI in Customer Service

• Autonomous Operations: 32.5% of respondents are planning to implement fully autonomous customer service operations where AI handles 100% of interactions.
• Upskilling Employees: 56.5% of executives are focused on upskilling their workforce to work effectively with AI systems.

Quote from Raghu Ravinutala:

• “Looking ahead, nearly one-third of respondents plan to implement fully autonomous customer service operations.”

5. Confidence in AI’s Impact on Customer Experience

• Positive Outcomes: 61% of executives believe that AI implementation will lead to positive customer responses.
• Current Users’ Confidence: Companies currently using AI in customer service are confident in achieving 100% positive customer reactions.

Quote from the Research:

• “The survey strongly indicates that strategically integrating AI positions companies well for the future amid evolving technology and rising customer expectations.”

Yellow.ai’s new research report, “Betting Big on AI-First: Insights from Customer Service Leaders,” offers a detailed snapshot of AI adoption trends in North American customer service operations. The findings reveal a robust commitment to AI-driven solutions, with a significant portion of organizations already using or planning to integrate AI technologies in their contact centers and customer service functions. As businesses look to the future, this study highlights both the opportunities and challenges associated with AI adoption, emphasizing the importance of strategic planning and upskilling to achieve success in an increasingly automated customer service landscape.

Box, Inc. (NYSE: BOX), the Intelligent Content Cloud, has announced a significant addition to its executive team. Samantha Wessels will join as the President of Box Europe, the Middle East, and Africa (EMEA). With over 20 years of technology experience from companies like Snyk, Elastic, and NTT, Wessels is poised to drive growth and innovation in the EMEA region.

• Leadership and Experience: Samantha Wessels brings extensive experience in technology and leadership roles, enhancing Box’s executive team.

• Strategic Vision:

  • Olivia Nottebohm, COO of Box: Highlights Box's position at the intersection of key technology trends such as AI-driven innovation, business process automation, and secure data management.
  • Commitment to EMEA: Wessels' appointment demonstrates Box’s dedication to providing advanced solutions and exceptional support to EMEA customers.

• Wessels' Perspective:

  • Opportunity and Growth: Expresses excitement about joining Box at a pivotal time and emphasizes the growing demand for secure, intelligent content management platforms.
  • Strategic Vision: Confident in Box’s potential to deliver greater value to enterprises across the EMEA region.

• Continued International Investment:

  • Established Presence: Since launching in EMEA in 2012, Box has established a strong presence with offices in major European cities.
  • Sustained Growth: The company continues to see growth with notable organizations like the Met Police, AstraZeneca, and Eurostar adopting Box’s solutions.
  • State-of-the-Art R&D: Opened new research and development offices in Varso Tower, the EU’s tallest building, last year.

Samantha Wessels' appointment marks a new chapter for Box in the EMEA region. Her leadership and experience are expected to drive business growth and navigate the unique opportunities and challenges within EMEA. Box's commitment to innovation and secure data management positions it well to meet the evolving needs of enterprises in the region.