Freshpaint, the creator of the Healthcare Privacy Platform, has unveiled the Ad Performance platform designed to provide healthcare marketers with full visibility into the patient's journey. This platform links ad platform data with actual appointment outcomes, allowing marketers to measure ROI while maintaining compliance with patient privacy regulations.

Features of Freshpaint Ad Performance

1. Connecting Ad Data to Real Outcomes

• Integrates appointment data with digital ad performance.
• Provides visibility into critical actions like booked appointments, attended visits, and generated revenue.
• Enables healthcare marketers to track the true ROI of their marketing campaigns.

2. Privacy-First Approach

• Ensures compliance with HIPAA and other privacy regulations.
• Protects patient privacy while providing actionable insights for healthcare marketers.

3. Improved Google Ad Performance

• Leverages appointment data to optimize Google Ads campaigns with advanced strategies like tROAS (Target Return on Ad Spend).
• Maximizes return on ad spend, with plans to support additional ad platforms in the future.

4. End-to-End Patient Journey Insights

• Visualizes the entire patient journey from the first ad click to the in-office visit.
• Uncovers valuable insights into customer acquisition cost (CAC) and ROI across all service lines.

5. Optimized Marketing Budgets

• Provides privacy-compliant ROI data that justifies budget increases.
• Helps marketers allocate budgets precisely for high-ROI service lines.

Testimonial

"Without Freshpaint's ROI data, I'd have assumed some campaigns weren't converting as well, when they were actually outperforming on the backend," says Justin Olson, CMO of Fast Pace Health.

The Freshpaint Ad Performance platform empowers healthcare marketers to make data-driven decisions while safeguarding patient privacy. By providing clarity on ROI and marketing performance, healthcare marketers can optimize their strategies and improve customer acquisition costs, all while adhering to strict privacy regulations.