Backed by the venture and advisory firm led by former Facebook CRO David Fischer, former Twitter CEO Dick Costolo, and Twitter COO Adam Bain, Haus – the industry leader in decision science and marketing measurement – is expanding their product suite to include automated daily causal attribution insights from regional experiments.

Haus, a leader in decision science and marketing measurement, has secured $20 million in additional financing. The funding round was led by 01 Advisors, with participation from notable investors including Rahul Mehta of DST Global, Gokul Rajaram, and existing investor Insight Partners. New and existing investors such as Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital also contributed.

Haus’s Leadership and Technology

• Current Leadership
  • Zach Epstein - CEO and Co-founder.
  • David Fischer - Partner at 01 Advisors.
• Key Technology
  • GeoLift
    • Enables scientifically rigorous test/control incrementality experiments.
  • Causal Attribution (New Product)
    • Integrates incrementality into daily workflows.
    • Provides insights on the true impact of marketing decisions across channels.
    • Addresses issues with traditional attribution tools by offering clearer ROI metrics.

Funding and Strategic Goals

• Purpose of Funding
  • Deepen holistic marketing measurement and experimentation capabilities.
  • Expand causal inference analytics across industries.
  • Launch the new Causal Attribution product.
• Statements from Investors
  • David Fischer
    • Highlighted the changing privacy landscape affecting marketing performance.
    • Expressed confidence in Haus’s ability to optimize marketing spend and drive better decisions.
  • Zach Epstein
    • Emphasized the strategic value of partnering with experienced investors like David, Dick, and Adam.

Industry Impact and Client Testimonials

• Haus’s Market Presence
  • Works with brands such as Intuit, Hims & Hers, Pernod Ricard USA, Coursera, and Sonos.
• Client Feedback
  • Aaron Zagha, Chief Marketing Officer at Newton Living
    • Praised Causal Attribution for its ability to understand the true incremental impact of each marketing channel.
    • Noted a significant ROI on investment in Haus within the first two months.

With the new $20 million funding and the launch of Causal Attribution, Haus is set to revolutionize marketing measurement by providing actionable, incremental insights. This will enable brands to make more informed decisions and optimize their marketing strategies effectively.