Auctane, a global leader in shipping and mailing solutions through brands like ShipStation, Stamps.com, Metapack, and Packlink, has appointed Laura Goldberg as its Chief Marketing Officer (CMO). Goldberg’s appointment will be pivotal in advancing Auctane’s mission to enhance shipping and mailing experiences for businesses worldwide.

Laura Goldberg's Background

• Current Role
  • Chief Marketing Officer at Auctane.
  • Responsible for driving global marketing initiatives and growth strategies.
• Previous Experience
  • Constant Contact
    • CMO at the digital marketing platform for small businesses and nonprofits.
  • Kabbage (an American Express Company)
    • Held marketing leadership roles focusing on customer growth and revenue.
  • LegalZoom
    • Contributed to driving customer growth, revenue expansion, and EBITDA improvements.
    • Played a key role in successful exits for both Kabbage and LegalZoom.
• Expertise
  • Operations-driven go-to-market executive.
  • Skilled in crafting data-driven marketing strategies for SMBs.
  • Proven track record in propelling software companies to new heights.

Auctane's Goals and Goldberg’s Role

• Company Scale
  • Processes 3 billion orders annually from over 3 million customers worldwide.
• Growth Objectives
  • Aiming to expand its customer base globally.
  • Addressing complexities in shipping, mailing, returns, and inventory management.
• Goldberg's Contribution
  • Will lead the global marketing team.
  • Focus on enhancing customer acquisition, retention, and loyalty.
  • Key in accelerating growth and developing impactful marketing strategies.

Statements on the Appointment

• Al Ko, CEO of Auctane
  • Emphasized the significance of Goldberg’s appointment for driving marketing initiatives.
  • Highlighted her ability to translate data into actionable strategies and lead high-performing teams.
• Laura Goldberg
  • Excited about joining Auctane and contributing to its growth.
  • Looks forward to working with the team to advance Auctane’s mission in the evolving industry.

Laura Goldberg’s appointment as CMO is a strategic move for Auctane, positioning the company for continued growth and success in the shipping and mailing sector. Her extensive experience and data-driven approach will be crucial in enhancing Auctane’s global marketing efforts.