Storyblocks tracks now available on TikTok, YouTube, Spotify and more, unlocking new avenues for creators and brands to leverage music in videos

Storyblocks, a leading subscription-based stock media platform, has announced the expansion of its Storyblocks Label music tracks to over 150 platforms. This strategic move provides brands and creators with access to exclusive music tracks on popular social media and streaming platforms, including TikTok, YouTube, Facebook, Instagram, Spotify, Apple Music, and YouTube Music.

Expansion and Impact

• Music Platform Integration
  • Social Media Platforms
    • TikTok, YouTube, Facebook, Instagram
  • Streaming Services
    • Spotify, Apple Music, YouTube Music
• Market Trends
  • Music appears in 85% of TikTok videos and 84% of YouTube content.
  • 80% of people now use streaming services for music consumption.

Benefits for Creators

• Streamlined Video Creation
  • Direct access to Storyblocks Label tracks within platform music libraries.
  • Increased visibility for Storyblocks’ artists beyond traditional audiences.
• Notable Artists
  • Esin Aydıngöz
    • Grammy-nominated musician and composer.
    • Released an exclusive EP and will contribute up to 100 tracks this year.
  • Other Artists
    • Kamil Guszczynski, Oleksii Abramovych, Yagull Music, Valentina Gribanova.

Industry Context

• Challenges with Music Licensing
  • Music labels enforcing stricter controls on song usage in branded content.
  • TikTok’s requirement for business users to use its Commercial Music Library.
  • Increase in YouTube Content ID claims by 25% year-over-year (2022-2023).
• Storyblocks’ Solution
  • Inclusion of Storyblocks music in TikTok's Commercial Music Library via the SoundOn program.
  • Royalty-free and commercially cleared tracks for digital and broadcast use.

Customer and CEO Statements

• Brian Mahar, Senior VP, Canon U.S.A.
  • Praised Storyblocks for its extensive, royalty-free music library that complements Canon’s digital content.
  • Emphasized the value of commercially cleared music for seamless digital and broadcast use.
• TJ Leonard, CEO of Storyblocks
  • Highlighted the importance of providing high-quality, commercially cleared media assets.
  • Stressed that the expansion into music streaming platforms supports videographers and content creators by eliminating music availability and legal concerns.

The expansion of Storyblocks Label music tracks to over 150 platforms marks a significant step forward in enhancing video creation. By offering exclusive, royalty-free music through popular social media and streaming platforms, Storyblocks supports creators in producing high-quality content efficiently while navigating music licensing challenges.