First Chief Product and Technology Innovation Officer and Chief Cloud and Data Modernization Officer to bolster leadership team and accelerate growth for clients

Acxiom, the global leader in customer intelligence and marketing enablement, has appointed Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO). These strategic hires aim to redefine Acxiom's products and technology, delivering smarter, scalable solutions to boost clients’ marketing impact and maximize their martech investments.

Background of Keith Camoosa

• Current Role
  • Leads product vision and technology modernization.
  • Reports to KINESSO Global CEO Jarrod Martin.
  • Collaborates with Acxiom’s COO John Watkins.
• Previous Experience
  • Chief Addressability Officer at Dentsu International.
  • Executive roles at Warner Media and IPG Mediabrands.
  • Launched AMP, an audience marketing platform at IPG Mediabrands.
  • Oversaw data products and platforms at Warner Media.

Background of Ankur Jain

• Current Role
  • Responsible for Acxiom's product and data engineering transformation.
  • Reports to Keith Camoosa.
• Previous Experience
  • Global Cloud Practice Lead at Merkle.
  • Led cloud-first strategy and established partnerships with Google Cloud and Amazon Web Services.
  • Drove data modernization and cloud migration projects for Fortune 1000 clients.
• Expertise
  • Over 20 years in big data, analytics, AI, machine learning, and cloud computing.

Statements on the Appointments

• Jarrod Martin, KINESSO Global CEO
  • Highlighted the significance of the appointments in unifying Acxiom and KINESSO.
  • Emphasized the aim to redefine the nexus of data and technology and transform customer engagement.
• Keith Camoosa
  • Expressed enthusiasm about returning to IPG.
  • Aimed to deliver future-forward solutions to enhance client marketing strategies and technology investments.
• Ankur Jain
  • Excited about the opportunity to leverage public cloud computing platforms and AI.
  • Focused on creating next-generation marketing solutions and evolving industry operations.

The appointments of Keith Camoosa and Ankur Jain mark a significant step for Acxiom as it seeks to innovate and enhance its product offerings and technological capabilities. Their leadership is expected to drive the next wave of innovation, helping clients maximize their martech investments and achieve greater marketing impact.