Glance now available on the Five9 CX Marketplace

Glance, a leader in Guided CX™ solutions, has announced a strategic partnership with Five9, a top provider of intelligent CX platforms. This new integration will make Glance's Guided CX platform available on the Five9 CX Marketplace, enhancing real-time, collaborative online sessions for Five9 users.

• Partnership Overview

  • Integration with Five9:
    • Glance's Guided CX now accessible via the Five9 CX Marketplace
    • Available for Five9 Agent Desktop and other CRM integrations
  • Enhanced Customer Engagement:
    • Enables real-time, collaborative sessions
    • Transforms self-service interactions into guided experiences

• Features and Benefits

  • Intelligent Connect:
    • Auto-starts Glance sessions based on user needs and friction points
    • Seamless transition from chat or voice to Glance sessions
    • Maintains stringent privacy and security standards
  • Reporting and Impact:
    • Connectivity between Five9 and Glance for detailed interaction and business impact reports

• Quotes and Insights

  • Kristine Hansen, VP of North American Sales & Strategic Partnerships at Glance:
    • Highlights the synergy between Five9's customer channels and Glance's collaboration capabilities
    • Emphasizes the enhanced customer service experience resulting from the integration
  • Jess Shea, ISV Partner Manager at Five9:
    • Notes the transformative potential of integrating Guided CX into Five9
    • Aims to provide users with exceptional real-time support tools

The partnership between Glance and Five9 marks a significant advancement in customer experience technology. By integrating Glance's Guided CX with Five9’s cloud contact center software, organizations can now deliver more personalized, collaborative customer interactions, transforming service engagements and maximizing the potential for successful outcomes.

Deeper integration with Jacquard AI tool supports advanced messaging personalization and campaign optimization

MessageGears, a leading data activation and engagement platform, has announced an enhanced integration with Jacquard, a premier enterprise tooling solution for brand messaging. This collaboration aims to revolutionize how marketers create and manage personalized content at scale, enabling enhanced lifecycle marketing and brand affinity.

• Enhanced Integration Overview

  • Partnership with Jacquard:
    • Provides scalable personalization tools for enterprise brands
    • Facilitates generation of contextualized content in real-time
  • Jacquard’s Capabilities:
    • Generates up to 2,500 message variants from a single brief within 30 seconds
    • Utilizes AI to ensure accurate and impactful messaging

• Key Features and Benefits

  • Cross-Channel Messaging Cohesion:
    • Automated creation and deployment of messaging variants across email, push notifications, and SMS
    • Enhances engagement metrics and aligns with campaign goals
  • AI-Driven Campaign Optimization:
    • Continuous optimization of live campaigns
    • Improves both marketing and transactional messaging for better ROI and campaign performance

• Quotes and Insights

  • Caroline Nash, Director of Partnerships at MessageGears:
    • Highlights the value of unique, contextualized brand experiences
    • Emphasizes the partnership’s role in efficient customer communication
  • Jasper Pye, Chief Technology Officer at Jacquard:
    • Discusses the integration’s impact on customer personalization and engagement
    • Notes the ability to deliver on-brand messaging that resonates at scale

The enhanced integration between MessageGears and Jacquard represents a significant leap forward in delivering personalized and effective brand messaging. By combining MessageGears’ data activation capabilities with Jacquard’s advanced content generation tools, enterprise brands can now achieve unprecedented levels of personalization, engagement, and campaign optimization.

ENOSIX's new MuleSoft Certified Connector for SAP helps companies create seamless digital experiences, faster

ENOSIX has announced the launch of a MuleSoft Certified Connector for SAP, now available in MuleSoft Anypoint Exchange. This new connector is designed to streamline integration between SAP data and Salesforce Manufacturing Cloud, simplifying processes and enhancing efficiency for organizations.

• Connector Overview

  • Integration Capabilities:
    • Sync 'materials' from SAP to Salesforce Manufacturing Cloud
    • Transfer 'material level prices' from SAP to 'price' in Salesforce
  • Deployment Speed:
    • Operational within days of deployment
    • Eliminates the need for extensive coding and complex setups

• Key Features

  • Low-Code SAP Integration:
    • Facilitates seamless syncing of SAP data with Salesforce Manufacturing Cloud
    • Designed for ease of use by Salesforce admins and developers
  • Accelerated Time to Value:
    • Quick setup with minimal build, test, or deployment requirements
  • Optimized IT Resources:
    • Compatible with SAP S/4HANA
    • Supports SAP Clean-Core Initiative, maximizing IT investments and freeing up resources

• Quotes and Insights

  • Gerald Schlechter, Founder and Chief Strategy Officer at enosix:
    • Highlights the benefits of the integration for unlocking SAP data potential within Salesforce
    • Emphasizes the drive towards greater efficiency, agility, and innovation
  • Tony Kratovil, VP of Manufacturing and Automotive Industry Solutions and Strategy, Salesforce:
    • Discusses the role of the integration in accelerating digital transformation
    • Notes the impact on automating processes and enhancing customer and employee experiences

The new MuleSoft Certified Connector for SAP by ENOSIX represents a significant advancement in integrating SAP data with Salesforce Manufacturing Cloud. By providing a low-code, rapid deployment solution, organizations can quickly realize the benefits of seamless data synchronization and optimized IT resource usage, driving efficiency and innovation in their operations.

Companies align to better co-sell and co-market their integrated solutions to joint Apple customers

Jamf, the leading platform for managing and securing Apple devices, has announced its participation in the Okta Elevate Partner Program. This collaboration aims to enhance product innovation and market alignment between the two companies, offering customers an integrated solution for modern cloud identity and device management.

• Partnership Overview

  • Integration Goals:
    • Drive go-to-market alignment
    • Accelerate product innovation
  • Shared Vision:
    • Provide an uninterrupted, native login experience for Apple devices
    • Improve security while maintaining productivity

• Collaborative Achievements

  • First-to-Market Support:
    • Support for Apple’s Platform Single Sign-On (SSO)
    • Rapid innovation to benefit joint customers
  • Popularity:
    • Jamf recognized as a popular app among organizations using Okta (according to the annual Okta Businesses at Work report)

• Quotes from Leadership

  • Henry Patel, Chief Strategy Officer at Jamf:
    • Emphasizes the ongoing innovation with Okta
    • Highlights the benefits of uninterrupted workflows and enhanced productivity for joint customers
  • Stephen Lee, Vice President, Technical Strategy and Partnerships at Okta:
    • Expresses excitement about accelerating co-selling and co-marketing efforts
    • Notes the success of their combined solution for the Apple platform

• Integrated Technology Benefits

  • Security Enhancements:
    • Multi-factor authentication (MFA)
    • Passwordless single sign-on (SSO)
  • Seamless Device Enrollment:
    • Enrollment SSO for smooth device setup
  • Productivity Improvements:
    • Fewer sign-ins with passwordless SSO (PSSO)
  • Continuous Conditional Access:
    • Adjust user access based on security status changes
  • Resource Access:
    • Easy access to company apps and resources

The partnership between Jamf and Okta marks a significant advancement in providing a seamless and secure Apple device management experience. By integrating Jamf’s device management solutions with Okta’s identity and access management, organizations can enhance security, improve productivity, and offer uninterrupted workflows for their users.

Report Delivers a Dozen Recommendations for Sportsbook Operators to Enhance Engagement and Optimize the NFL Season

Optimove Insights has unveiled its 2024-2025 Consumer Report on NFL Wagering Intentions, providing a detailed analysis of NFL bettors' motivations, preferences, and behaviors. The report highlights key trends in betting patterns and offers actionable recommendations for sportsbook operators to enhance engagement and optimize player lifetime value.

• Key Findings

  • Rise in Live Betting:

    • 85% of respondents plan to engage in live betting during NFL games, marking a 39% increase from 2023.
    • Recommendation: Enhance in-play betting options to keep bettors engaged and increase opportunities for additional wagers.
    • (See Image 1)

  • Increased Betting Frequency:

    • 71% of bettors placed wagers on one or more NFL games per week last season, up from 63% in 2023.
    • 43% wagered several times per week, compared to 37% the previous year.

  • Betting Preferences:

    • 68% prefer point spread bets.
    • 62% choose over/under and moneyline bets.

  • Sources and Influences:

    • 76% of bettors use sportsbooks or web apps to determine their bets.
    • Social media and betting tipsters also influence betting decisions.

  • Responsible Gambling:

    • 97% are aware of responsible gambling resources.
    • 67% actively use them, although 66% admitted to wagering more than they could afford or wanted to lose, up from 45% in 2023.

• Strategic Recommendations for Sportsbook Operators

  • Leverage Live Betting Opportunities:

    • Enhance in-play betting options and provide real-time data to boost engagement.

  • Optimize Generosity Programs:

    • Develop comprehensive programs to attract and retain valuable players, while managing bonus abusers effectively.

  • Focus on Personalization:

    • Utilize player data to offer personalized experiences and relevant promotions to drive higher engagement and conversion rates.

Quote from Expert
Jonathan Collins, Strategic Consultant and Team Lead at Optimove, states, "As we approach the 2024 NFL season, live betting is expected to be major, with over 80% of bettors planning to place wagers during games. It means that the kickoff of any game is primetime for operators to drive incremental bets." He further notes the challenge of engaging casual bettors, who are more active during high-profile games like the Super Bowl and playoffs. Delivering personalized offers and enhancing the user experience during prime-time games can tap into this growing market and drive significant growth.

The Optimove report reveals a maturing betting market with more engaged and informed bettors. The growth in live betting and multi-platform usage presents both opportunities and challenges for sportsbook operators. By leveraging real-time data, enhancing generosity programs, and focusing on personalization, operators can optimize engagement and drive substantial growth in the upcoming NFL season.

New email, automation, and reporting features powered by AI will help marketers build more effective campaigns in less time than ever

ActiveCampaign has announced the dates for its inaugural product keynote, a highly anticipated event where marketers can gain exclusive insights from the company’s product experts. The keynote will introduce groundbreaking features set to redefine marketing automation, empowering marketers to transform their strategies, ignite creativity, and stay ahead of industry trends.

1. Keynote Date and Audience:

• Date: The product keynote is scheduled for September 12, 2024.
• Audience: Tailored for ActiveCampaign’s global audience and workforce.
• Access: Attendees will get a firsthand look at innovations developed over the past year.

2. Introduction to New Features:

• Product Evolution: The keynote will showcase ActiveCampaign’s product evolution, including immediately usable new features.
• Focus Areas: AI-powered tools, automation enhancements, and improved reporting capabilities.

3. AI-Powered Tools for Marketers:

• AI Brand Kit: Personalizes brand elements to align with marketing goals.
• AI Suggested Segments: Provides recommendations for segmenting audiences effectively.
• AI Email Calendar: Offers optimized scheduling for email campaigns.
• AI Content and Image Generator: Simplifies content creation with AI-generated suggestions.
• AI Campaign Follow-Up: Automates and personalizes follow-up actions to drive engagement.

4. Enhanced Automation Capabilities:

• Redesigned Automation Experience: Includes improved navigation and a more intuitive action setup.
• Efficiency Gains: Streamlined workflows and simplified processes enable faster automation creation.

5. Advanced Reporting Features:

• New Reporting Experience: Provides easier access to performance insights.
• ActiveInsights: Offers interactive questions and prompts for deeper analysis.
• BotSense: Filters out unreliable data to ensure accuracy in reporting.

ActiveCampaign's inaugural product keynote is set to revolutionize marketing automation with its introduction of cutting-edge AI tools, enhanced automation capabilities, and advanced reporting features. Marketers are encouraged to attend this event to stay ahead in the competitive landscape, leveraging these innovations to create impactful, data-driven campaigns.

ConteX™ empowers brands and agencies to target based on keywords and activate contextual solutions with new data partners, directly in the SSP.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, has announced significant enhancements to its ConteX marketplace. This expansion introduces advanced keyword targeting and new data partners, designed to improve ad delivery across privacy-compliant and contextually relevant content. The updates aim to boost campaign accuracy and engagement, particularly in cookieless environments.

1. Expansion of ConteX Marketplace:

• Overview: ConteX is an OpenX marketplace that enables advertisers to deliver ads across contextually relevant content.
• Objective: Enhancing privacy compliance and targeting accuracy at scale.

2. Advanced Keyword Targeting:

• New Feature: Advanced keyword targeting is now part of ConteX’s core offering.
• Functionality: Analyzes page content to understand the true context and target users based on their specific interests and behaviors.
• Benefits: Provides a granular view of content, improving relevance and driving better campaign outcomes.

3. Enhanced Marketplace Offerings:

• New Data Partners: 4D, Neuwo, Reticle, and ShareThis a Predactiv Company have been added.
• Activation: Buyers can access premium data partners directly within the SSP without additional contracts, simplifying activation and improving campaign quality.
• Available Solutions: Includes machine-learning and AI behavioral models, intent-based solutions, and publisher first-party data solutions.

4. Improved Outcomes and Efficiency:

• Contextual Targeting: Advanced solutions in ConteX have shown improved outcomes in cookieless environments, with CPMs in Safari matching those in Chrome.
• Data Partnerships: Streamlined activation and integration with premium data partners enhance targeting accuracy and efficiency.

5. Executive Insights:

• Michael Guzewicz's Statement: ConteX offers rapid activation through deal IDs and curated partnerships with data providers, expanding contextual targeting strategies without additional negotiations.

OpenX’s expansion of the ConteX marketplace introduces advanced keyword targeting and new data partners, significantly enhancing the precision and effectiveness of programmatic ad campaigns. Advertisers can now leverage these innovations to achieve better engagement and campaign outcomes across various digital environments.

DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.

DSPolitical, a leader in digital advertising for Democratic and progressive initiatives, has announced a groundbreaking partnership with Beeswax, FreeWheel’s demand-side platform. This collaboration aims to revolutionize voter-targeted Connected TV (CTV) advertising by integrating privacy-centric voter file data with sophisticated household-level identifiers through the FreeWheel Identity Network.

1. Partnership Overview:

• Collaborators: DSPolitical and Beeswax, leveraging FreeWheel’s Identity Network.
• Goal: Enhance the accuracy and scale of CTV advertising by integrating advanced targeting capabilities.

2. Innovation in Voter Targeting:

• First-Mover Advantage: DSPolitical is the first political digital advertising company to use the FreeWheel Identity Network for voter file data in CTV campaigns.
• Targeting Precision: The integration allows for unmatched reach, frequency, and scale by utilizing household-level identifiers.

3. Enhanced Advertising Capabilities:

• Accuracy and Scale: Improved targeting mechanisms through the FreeWheel Identity Network.
• Premium Inventory: Access to Beeswax’s expansive inventory ensures high-quality ad placements.

4. Executive Insights:

• Mark Jablonowski’s Statement: The partnership represents a significant advancement in CTV ad targeting, ensuring precise delivery of ads while maintaining privacy and brand safety.
• Mark McKee’s Statement: The collaboration sets a new standard for accuracy and efficiency in voter audience targeting, particularly as the 2024 presidential election approaches.

5. Impact on Political Campaigns:

• Election Season Importance: The ability to deliver targeted messages on CTV is crucial for engaging voters effectively.
• Competitive Edge: The integration provides clients with a distinct advantage in influencing voter behavior through enhanced CTV targeting.

The new partnership between DSPolitical and Beeswax, utilizing the FreeWheel Identity Network, marks a significant advancement in voter-targeted CTV advertising. By combining sophisticated household-level data with privacy-focused voter file integration, this collaboration promises to deliver unparalleled accuracy and scale in reaching and influencing voters as the 2024 presidential election approaches.