Walton Isaacson (WI), a full-service advertising and marketing agency known for its innovative and inclusive approach, has announced major leadership appointments and internal promotions. These changes reflect the agency’s commitment to growth, talent development, and delivering cutting-edge marketing solutions.

Developments include:

• The return of Christine Villanueva, Ph.D. as EVP, Brand, Strategy, and Growth.
• The appointment of Tony Santabarbara as Chief Financial Officer.
• The promotion of 16 team members across various departments.

Strategic Leadership Enhancements

Christine Villanueva: Driving Brand Strategy & Growth

• Rejoins WI as EVP, Brand, Strategy, and Growth after serving as Chief Strategy and Brand Officer (2016-2021).
• Brings experience from Universal McCann (UM) and her own consultancy, Foxtail Strategy LLC.
• Will lead strategic vision, brand development, and business expansion.
• Based in New York, focusing on growing WI’s blue-chip client portfolio.

Tony Santabarbara: Leading Financial Operations

• Appointed Chief Financial Officer, bringing over 25 years of experience in finance and operations.
• Formerly held senior finance roles at GroupM (WPP) and Fox.
• Replaces Bill Braunstein, who will continue in an advisory role.
• Expected to enhance financial efficiency and long-term business growth.

Commitment to Talent Development

Promotions Across Key Departments

Walton Isaacson has elevated 16 team members to leadership roles, reinforcing its focus on internal growth and client service excellence. Notable promotions include:

• Media Department:
  • Rosemarie Sanchez – VP of Media → SVP of Media
• Account Management:
  • Amanda Lewensky – Group Account Director → VP, Group Account Director
• Creative Leadership:
  • Diori Thomas – Creative Director → VP, Creative Director
  • Kevin Simcox – Creative Director → VP, Creative Director
  • Humberto Belli – Creative Director → Sr. Creative Director
• Project & Experiential Management:
  • Eric Roybal – Director of Project Management → VP of Project Management
  • Keisha Dixon – Director of Experiential → Executive Director, Experiential

Leadership Perspective

Aaron Walton, CEO of Walton Isaacson, expressed enthusiasm about the agency’s growth:

"This is an exciting moment for Walton Isaacson. Christine’s strategic leadership and Tony’s financial expertise will help us deliver transformational results for our clients. At the same time, we’re grateful to Bill for his years of business building and proud to elevate so many of our existing team members, whose passion and creativity fuel our success every day."

With these leadership enhancements and talent investments, Walton Isaacson is poised for continued success in delivering impactful advertising and marketing solutions. The agency’s focus on strategic growth and financial strength reinforces its position as an industry leader.