News | Marketing Events | Marketing Technologies
Subscribe

News

Life Time Introduces L.AI.C: Your AI-Powered Healthy Way of Life Companion

Life Time Introduces L.AI.C: Your AI-Powered Healthy Way of Life Companion

technology 28 May 2024

Powered by AzureOpenAI Service from Microsoft and now rolling out to beta users in the Life Time app, L.AI.C intuitively serves up club, programming and services information on demand with personalized workouts, classes and product recommendations coming soon

Life Time unveils L.AI.C ("lay-see"), the revolutionary AI-driven Healthy Way of Life personal companion, available to members via the Life Time member app. Powered by Microsoft's AzureOpenAI Service, L.AI.C represents Life Time's commitment to leveraging cutting-edge technology to empower members to live healthier, happier lives.

  1. Introduction of L.AI.C:

    • L.AI.C is the first generative, AI-driven personal companion introduced by Life Time, aimed at enhancing members' experiences and facilitating healthier lifestyles.
    • Rolling out in beta via the Life Time member app, L.AI.C is a testament to Life Time's dedication to innovation and leveraging technology for wellness.
  2. Powered by AzureOpenAI Service:

    • L.AI.C is powered by Microsoft's AzureOpenAI Service, enabling it to be trained in all aspects of Life Time's athletic country clubs, programs, and services.
    • Through personalized content and recommendations, L.AI.C assists members in optimizing their experiences and saving time.
  3. Founder and CEO's Vision:

    • Bahram Akradi, Life Time founder, chairman, and CEO, emphasizes the company's commitment to embracing AI advancements to provide members with unparalleled experiences.
    • Akradi envisions L.AI.C as a transformative tool with immeasurable long-term potential, offering personalized, proactive suggestions and virtually unlimited support for members' health and wellness goals.
  4. Beta Features and Future Enhancements:

    • The initial L.AI.C beta version offers quick answers to inquiries about club descriptions, hours, and offerings, with the tool adapting based on user inputs and preferences.
    • Future versions will include customized class recommendations, assisted reservations, individualized workout programs, wellness-related responses, and connections to online and in-club resources.
  5. Microsoft Partnership and Technology Integration:

    • Kathleen Mitford, CVP of Global Industry at Microsoft, highlights the transformative impact of generative AI in driving business innovation across industries.
    • Microsoft's partnership with Life Time underscores the commitment to infusing AI innovation into the company's broader strategy to support members in achieving their health and wellness goals.

As Life Time continues to expand its physical presence with new athletic country clubs, L.AI.C signifies a new era in member experiences, where technology plays a central role in fostering healthier lifestyles. With L.AI.C, Life Time reaffirms its position as a trusted wellness partner, dedicated to leveraging technology to positively impact millions of lives.

Nectar Services Corp. Launches Digital Experience Platform on Genesys AppFoundry™

Nectar Services Corp. Launches Digital Experience Platform on Genesys AppFoundry™

digital experience 10 May 2024

Nectar Services Corp. introduces its Digital Experience Platform and CX Assurance tools on Genesys AppFoundry™, a premier marketplace offering innovative solutions for elevating customer and employee experiences.

 

  1. Empowering Customer and Agent Satisfaction:

    • Seamless integration with Genesys Cloud™ platform for proactive issue resolution and real-time insights.
    • Enhancing customer and agent satisfaction, reducing churn, and enabling partners to monetize expertise.
  2. Key Features of Nectar's Solutions:

    • End-to-end visibility of customer journeys across multi-vendor communications technologies.
    • Performance testing to ensure exceptional customer experiences, even under stress.
    • Streamlined migration to the cloud with quality assurance measures.
    • Contact center monitoring with proactive alerts for performance optimization.
  3. Strategic Partnership with Genesys:

    • Nectar's long-standing support for Genesys customers, now available through AppFoundry.
    • Aligned R&D commitment to simplify cloud migration and enhance customer and agent experiences.
    • Collaboration with Genesys to drive strategic initiatives for ongoing innovation.


Nectar Services Corp. brings its expertise in digital experience and CX assurance to Genesys AppFoundry™, offering businesses comprehensive solutions for optimizing customer experiences. With seamless integration and proactive performance monitoring, Nectar empowers organizations to deliver exceptional customer service and drive growth in the digital era.

Introducing Vern Hanzlik as CEO of DrivenIQ: Revolutionizing Data-Driven Marketing

Introducing Vern Hanzlik as CEO of DrivenIQ: Revolutionizing Data-Driven Marketing

business 10 May 2024

DrivenIQ, a pioneer in first-party data and audience technology, welcomes Vern Hanzlik as its new Chief Executive Officer. With a proven track record in SaaS leadership spanning over 25 years, Hanzlik brings invaluable experience to drive DrivenIQ's transformative journey in data-driven marketing.

  1. Vern Hanzlik's Background:

    • Over 25 years of leadership in SaaS and software platforms.
    • Previous roles: President and CEO of Qumu, key executive positions at Sajan Software, and co-founder of Stellent.
    • Stellent's successful acquisition by Oracle for $440 million underscores Hanzlik's strategic acumen.
  2. Strategic Vision for DrivenIQ:

    • Focus on new go-to-market strategies to enhance data-driven marketing.
    • Leveraging Hanzlik's expertise to reinforce DrivenIQ's leadership in first-party data and audience technologies.
    • Commitment to introducing innovative solutions, empowering marketers worldwide.
  3. Empowering Marketers with Innovative Solutions:

    • DrivenIQ's mission is to empower businesses with AI-driven data and audience solutions.
    • Enterprise-grade platform engineered for scalability and simplicity in data access and utilization.
    • Not merely about data, but platform builders dedicated to facilitating businesses' success in the digital era.

Vern Hanzlik's appointment heralds a new era for DrivenIQ, poised to revolutionize data-driven marketing. With a clear mission and innovative solutions, DrivenIQ under Hanzlik's leadership, aims to transform how businesses harness data to drive marketing effectiveness and business growth.

 Alorica Names Mike Clifton and Max Schwendner as Co-CEOs: Leading CX Innovation

Alorica Names Mike Clifton and Max Schwendner as Co-CEOs: Leading CX Innovation

customer experience management 6 May 2024

Alorica Inc., a renowned global customer experience (CX) leader, proudly announces the appointment of Mike Clifton and Max Schwendner as its new co-chief executive officers (CEOs). With a combined wealth of experience and a deep understanding of Alorica's culture, Clifton and Schwendner are poised to lead the brand's global client base and vast team of solutionists, technologists, and operators towards the forefront of CX innovation in an era marked by rapid industry evolution.

  1. Exceptional Leadership Transition:

    • Clifton and Schwendner succeed Greg Haller, bringing a collaborative and multidimensional approach to the CEO role.
    • Their elevation highlights Alorica's commitment to nurturing internal talent and fostering a culture of excellence.
    • Endorsed by Andy Lee, executive chairman, for their deep understanding of the company's values and strategic vision.
  2. Profiles of Clifton and Schwendner:

    • Clifton's extensive background includes leadership roles at Cognizant, Federal Home Loan Bank of Boston, and more.
    • As chief growth and transformation officer, Clifton has spearheaded global sales and transformation strategies, driving digital innovation.
    • Schwendner's Wall Street tenure, including roles at J.P. Morgan, brings invaluable financial expertise to his CFO responsibilities.
    • Schwendner's leadership encompasses finance, planning, and oversight, reflecting his commitment to excellence and strategic growth.
  3. Strategic Vision and Future Outlook:

    • Clifton and Schwendner are committed to exceeding client expectations and empowering the Alorica workforce.
    • Embracing technology and navigating a complex market, they aim to accelerate Alorica's strategic growth with urgency and discipline.
    • Their collaborative leadership promises to maximize individual strengths, fostering innovation and propelling Alorica to new heights in CX excellence.

With Mike Clifton and Max Schwendner at the helm as co-CEOs, Alorica embarks on a journey of innovation and growth, driven by a shared commitment to excellence and strategic vision. Stay tuned as Alorica continues to redefine customer experience in an ever-evolving landscape.

PhotoShelter Unveils Lumen: Next-Generation DAM Interface for Brands

PhotoShelter Unveils Lumen: Next-Generation DAM Interface for Brands

digital asset management 3 May 2024

PhotoShelter, renowned for its cutting-edge digital asset management (DAM) and content distribution software, introduces Lumen, an innovative library user interface (UI) designed exclusively for PhotoShelter for Brands customers. With advanced AI capabilities, enriched metadata features, and seamless integration, Lumen elevates PhotoShelter's acclaimed solution to new heights, offering the most intuitive and modern DAM experience available.

  1. Advanced Features of Lumen:

    • Lumen extends PhotoShelter's AI capabilities, incorporating enhanced video metadata management alongside existing robust image metadata functionalities.
    • Introduces a visually captivating mortar view for photos and videos, facilitating effortless browsing and selection, enhancing user experience.
    • Refines AI Visual Search filtering, simplifying asset discovery within the brand's library through visual descriptions, optimizing workflow efficiency.
  2. Efficiency and Collaboration Enhancement:

    • Lumen enables seamless operations within the DAM platform, empowering users to work efficiently even during ongoing uploads, fostering uninterrupted productivity.
    • Redesigned sharing and permissions interface streamlines collaboration, simplifying asset sharing and enhancing team coordination.
  3. Customer-Centric Innovation:

    • Monika Smyczek, Senior Vice President of Product at PhotoShelter, underscores Lumen's alignment with customer needs, maintaining familiarity from the Classic UI while introducing modern enhancements.
    • Emphasizes Lumen's empowerment of creatives and brands to manage visual assets effectively, enhancing storytelling capabilities and overall productivity.
  4. Agility and Future Development:

    • Built on a robust, modern platform, Lumen facilitates rapid deployment of new features and functionalities, ensuring PhotoShelter remains at the forefront of DAM innovation.
    • Promises ongoing collaboration with customers to develop tailored solutions, enabling marketers and creatives to excel in their endeavors.
  5. Customer Testimonials:

    • Ben Green, team photographer for the Buffalo Bills, lauds Lumen's intuitive design and powerful features, foreseeing significant workflow improvements.

With the introduction of Lumen, PhotoShelter redefines the landscape of digital asset management, offering unparalleled AI capabilities, enhanced metadata management, and streamlined workflows. Lumen embodies PhotoShelter's commitment to customer-centric innovation, empowering brands and creatives to efficiently manage their visual assets and tell compelling stories. As PhotoShelter continues to evolve and innovate, Lumen sets a new standard for DAM excellence, driving productivity and creativity in the digital age.

Genesis Digital Appoints Darren Hakeman as CEO: Pioneering Growth in the Creator Economy

Genesis Digital Appoints Darren Hakeman as CEO: Pioneering Growth in the Creator Economy

technology 26 Apr 2024

Proven SaaS Executive to Lead Next Phase of Growth for Provider of Tools for the Creator Economy 


Genesis Digital, a prominent SaaS provider catering to the creator economy, has named Darren Hakeman as its Chief Executive Officer (CEO) effective April 2, 2024. Hakeman's appointment signifies a strategic move to propel the company into its next phase of growth and innovation.


1. Leadership Transition: Darren Hakeman assumes the role of CEO, succeeding Sarah Jenkins, one of the company's founders, who continues her involvement on the Board of Managers.
   - Hakeman's tenure as President since March 2022 positions him strategically for this leadership transition.


2. Professional Background: Hakeman brings a wealth of experience from his previous roles, notably at 8x8, Inc., where he played a pivotal role in transforming the company's offerings and scaling its Annual Recurring Revenue (ARR).
   - Led Strategy and Corporate Development, driving significant growth and acquisitions.
   - Held executive-level positions at Lockheed Martin and Savi Technology, showcasing a diverse skill set.


3. Strategic Vision: With over 25,000 customers and a robust product-led-growth (PLG) model, Genesis Digital is poised for expansion under Hakeman's leadership.
   - Focus on tapping into the burgeoning creator economy, estimated at $250 billion.
   - Commitment to delivering user-friendly solutions for digital content creators to monetize their expertise.


4. Acknowledgment and Gratitude: Vik Verma, Executive Chairman, acknowledges Sarah Jenkins for her visionary leadership and ongoing support.
   - Highlights the company's progress in building an executive team and fostering a culture of accountability.


Darren Hakeman's appointment as CEO marks a strategic milestone for Genesis Digital, positioning the company for accelerated growth and innovation in the dynamic landscape of the creator economy. With a focus on delivering comprehensive solutions and leveraging a robust PLG model, Genesis Digital is set to empower digital content creators worldwide to thrive in the online marketplace.

Buyers Edge Platform Expands European Presence with Acquisitions of The Full Range and Delta Procurement

Buyers Edge Platform Expands European Presence with Acquisitions of The Full Range and Delta Procurement

technology 19 Apr 2024

1. Strategic Acquisitions:

   - Buyers Edge Platform acquires The Full Range and Delta Procurement, two prominent UK Group Purchasing Organizations, as part of its European expansion strategy.

   - These acquisitions align with the company's mission to revolutionize procurement practices and empower businesses across Europe.

 

2. Expansion Plans:

   - John Davie, CEO of Buyers Edge Platform, expresses excitement about the acquisitions, emphasizing the company's goal to bring the best GPOs in each European country on board.

   - Daniel Wilson, President of Buyers Edge Platform Europe, highlights ambitious plans for expansion and collaboration with the acquisitions' teams, supply partners, and customers.

 

3. The Full Range Acquisition:

   - Founded by Barry Knight and Nicky Prentice, The Full Range is one of the largest independent GPOs in the UK, known for its comprehensive support and consultancy services across various sectors.

   - Barry Knight, Director of The Full Range, emphasizes shared values and vision with Buyers Edge Platform, anticipating enhanced opportunities for UK hospitality owners.

 

4. Delta Procurement Acquisition:

   - Led by Dave Anderson and Nick Ryan, Delta Procurement has become a transformative force in the UK procurement service industry, focusing on delivering value and exceptional customer satisfaction.

   - The acquisition by Buyers Edge Platform signifies a significant opportunity for Delta's clients, providing access to advanced technology and enhanced buying power.

 

Buyers Edge Platform's acquisitions of The Full Range and Delta Procurement represent strategic moves to expand its European presence and strengthen its position in the international procurement landscape. With a commitment to innovation and customer-centricity, the company aims to drive greater efficiencies and value for foodservice businesses across Europe.

Contentful Welcomes Karthik Rau as New CEO, Succeeding Steve Sloan

Contentful Welcomes Karthik Rau as New CEO, Succeeding Steve Sloan

content management 15 Apr 2024

Contentful, a prominent player in the digital content management space, announces the appointment of Karthik Rau as its new Chief Executive Officer. Rau brings a wealth of experience in leadership and market creation, poised to lead Contentful into its next phase of growth and innovation.

Karthik Rau's Background and Vision:
- With over 20 years of leadership experience, Rau has previously served as the founder and CEO of SignalFx, a cloud monitoring company acquired by Splunk for $1.05 billion.
- Rau's tenure includes notable roles at VMware, where he played a pivotal role in the company's early growth and its landmark IPO in 2007.
- Expressing his vision for Contentful, Rau emphasizes the crucial role of content in modern digital strategies and foresees exponential growth driven by generative AI.

Contentful's Growth Trajectory and Future Outlook:
- Contentful's Co-Founder and Chief Strategy Officer, Sascha Konietzke, highlights Rau's track record in market and value creation, praising his leadership qualities and people-centric approach.
- Under Steve Sloan's leadership, Contentful has experienced significant growth, with annual recurring revenue soaring from under $40 million to nearly $200 million, and a customer base surpassing 4,000.
- The company's global team has expanded from 250 employees primarily based in Berlin to nearly 800 worldwide, reflecting Contentful's commitment to scaling and innovation.

Acknowledgment and Transition:
- Konietzke expresses gratitude to Steve Sloan for his dedicated leadership over the past four years, acknowledging his role in driving Contentful's growth and success.
- As Sloan steps down, Rau assumes the helm, poised to leverage his expertise and leadership to capitalize on the exciting opportunities ahead for Contentful.


With the appointment of Karthik Rau as CEO, Contentful looks forward to a new chapter of growth and innovation in the digital content management landscape. Rau's proven leadership and vision are expected to propel Contentful to new heights, delivering value to customers and driving forward in an evolving digital era.

   

Page 650 of 653

Looking to publish a press release, guest article, interview or podcast? Connect with us.

GET FEATURED