News

Snapchat’s New Guide Reveals 7 Best Practices for Scroll-Stopping Ads

Snapchat, in collaboration with VaynerMedia and Realeyes, has unveiled The Modern Brand Guide: Creating Scroll-Stopping Content on Snapchat, a research-driven playbook for optimizing video ads on the platform. What the Study Found:Authentic, native content generated 19% more positive emotions & held attention 13% longerProduct-focused content increased ad recall by 17%Snapchat’s branded AR lenses...

collaboration 28 Feb 2025

LTK Launches New Video-First App for Creator Discovery & Social Connection

LTK is redefining the creator experience with a brand-new consumer app, shifting from shopping-only to a video-first platform designed for discovery, connection, and engagement. Find and Follow Creators Near You & WorldwidePersonalize Your Feed by Interests & LocationConnect with Friends & See Who They FollowEngage with Creators via Chat & Activity Updates A New Era for the Creator Economy With...

content marketing 28 Feb 2025

Sinclair Launches AI-Powered Live Translation for Local Newscasts

Sinclair has become the first broadcast media company to implement real-time AI-powered translation for local newscasts, making news more accessible to Spanish-speaking audiences. Now Live in Four Markets The first-of-its-kind test is rolling out in:Baltimore (WBFF)San Antonio (KABB)West Palm Beach (WPEC)Las Vegas (KSNV) Viewers in these regions can now access Spanish-language newscasts live, in...

artificial intelligence 28 Feb 2025

VI Marketing and Branding Wins 40 Awards at 2025 American Advertising Awards

VI Marketing and Branding (VI), a leading full-service marketing firm, dominated the 2025 American Advertising Awards, securing 40 prestigious honors, including:Best of Show – ‘Routes’ CampaignBest Integrated Campaign – ‘Find Yourself in Oklahoma’People’s Choice Award – ‘Oklahoma State Parks Water Bottle’ Campaign Recognized Excellence Across Multiple Categories VI’s award-winning work covered...

marketing 28 Feb 2025

HelpMDs Launches Advanced Digital Marketing Solutions for Medspas

HelpMDs, a leader in healthcare digital marketing, has launched a suite of AI-powered solutions to help medspas:Enhance online visibility and stand out in a competitive market.Attract high-intent clients through strategic digital campaigns.Streamline patient engagement with automation-driven solutions. Tailored Marketing Strategies for Medspas With the growing demand for aesthetic treatments...

digital marketing 28 Feb 2025

Sherpa Group Appoints Phil Gowing as Non-Executive Chairman

The Sherpa Group, a leading Channel Marketing agency, has appointed Phil Gowing as Non-Executive Chairman. With over 30 years of industry experience, Phil brings strategic expertise and a passion for scalable solutions, further strengthening Sherpa’s data-driven approach to Partner Marketing. Driving Growth Through Data & AI Phil joins Sherpa at a pivotal time as the company: Expands its Partner...

marketing 28 Feb 2025

Draftss Expands with Copywriting Services for a Complete Creative Solution

Draftss.com, a subscription-based design and development service, is now offering copywriting services, enhancing its creative workflow. With over 8 years of experience and 1,000+ clients served, this expansion aims to help businesses unify design, development, and content under one streamlined subscription. Why Integrated Copywriting Matters Brand Consistency: Unified messaging across design and...

content marketing 28 Feb 2025

Data Axle Named Strong Performer in Forrester Wave™ B2B Intent Data Report

Data Axle, a leader in data-driven business intelligence, has been named a strong performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. The evaluation assessed 15 providers based on 21 criteria, recognizing Data Axle’s excellence in data collection, identity resolution, and intent-driven insights. Highlights from the Forrester Report Strength in Identity Resolution & Data...

b2b data 28 Feb 2025