Digital Media Solutions, Inc. (DMS), a leading provider of technology-driven digital performance advertising solutions, has successfully completed the sale of substantially all of its assets to an investor group. The group is led by funds and accounts managed by BlackRock and includes Bain Capital, Blackstone, and Abry Partners.

This strategic move enhances DMS’s financial position and provides additional resources to support its continued growth and innovation.

Strengthening Financial Position

In 2024, DMS took significant steps to secure its long-term financial stability. The asset sale to the Investor Group aligns with this objective, offering:

• Access to New Capital – Strengthening the company’s ability to invest in growth and innovation.
• Enhanced Financial Stability – Creating a stronger foundation for long-term success.
• Strategic Growth Initiatives – Enabling expansion in key markets and technology advancements.

Growth and Innovation in Key Verticals

With renewed financial strength, DMS is positioned to accelerate its presence in core industries, including:

• Property & Casualty (P&C) Insurance – Enhancing lead generation and digital marketing capabilities.
• Health Insurance – Optimizing consumer connections for healthcare providers and insurers.
• Education – Expanding digital marketing solutions for higher education institutions.

DMS remains committed to delivering high-intent consumers to its clients, ensuring measurable results that drive business success.

Leadership Perspective

Joe Marinucci, Co-Founder and CEO of DMS, emphasized the significance of this milestone:

"Today marks the beginning of a new era for DMS, our team, our clients, advertisers, publishers, and other partners. With a healthy balance sheet and the support of new owners, we will continue advancing our products and developing our capabilities to meet our customers' evolving needs."

He further expressed gratitude to stakeholders:

"We thank our clients and business partners for their ongoing support. We are grateful to the DMS team, whose unwavering commitment to supporting our mission, our clients, and each other will continue to drive our success."

With the backing of a strong investor group, DMS is well-positioned to expand its digital advertising solutions and drive innovation. The company’s renewed financial strength and strategic focus will ensure continued success in connecting advertisers with high-intent consumers.