marketing technology
PR Newswire
Published on : Feb 28, 2025
Skydeo, a leader in predictive audience data, has launched Skydeo Audience Manager (SAM)—a game-changing platform that helps brands, agencies, and platforms discover, activate, and optimize high-performance audience segments across social, mobile, CTV, and programmatic advertising.
Why SAM Matters
Instant access to 30,000+ predictive audience segments powered by 1.4 trillion data points
AI-driven precision—enhancing audience targeting & reducing wasted ad spend
Seamless activation across multiple digital advertising platforms
Omnichannel efficiency—social, programmatic, CTV, and mobile targeting in seconds
Improved campaign performance with real-time audience insights
Industry Leaders on SAM’s Impact
"We developed SAM to eliminate inefficiencies in audience targeting, providing a cross-platform system of record that makes campaign execution smarter, faster, and more effective."
— Mike Ford, CEO, Skydeo
"SAM is a game-changer—helping brands find & connect with the right audience effortlessly, so marketing teams can focus on strategy."
— Jennifer Peters, Director of DTC & Ecommerce, Olly
Driving AI-Powered Audience Intelligence
With AI and predictive analytics playing a critical role in personalization and automation, SAM supplies high-quality behavioral datasets to enhance machine learning models for:
Smarter audience segmentation
Higher engagement rates
More efficient campaign execution
Skydeo is redefining audience intelligence.