Skydeo Launches SAM: AI-Powered Predictive Audience Manager | Martech Edge | Best News on Marketing and Technology
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Skydeo Launches SAM: AI-Powered Predictive Audience Manager

marketing technology

Skydeo Launches SAM: AI-Powered Predictive Audience Manager

Skydeo Launches SAM: AI-Powered Predictive Audience Manager

PR Newswire

Published on : Feb 28, 2025

Skydeo, a leader in predictive audience data, has launched Skydeo Audience Manager (SAM)—a game-changing platform that helps brands, agencies, and platforms discover, activate, and optimize high-performance audience segments across social, mobile, CTV, and programmatic advertising.

Why SAM Matters

Instant access to 30,000+ predictive audience segments powered by 1.4 trillion data points
AI-driven precision—enhancing audience targeting & reducing wasted ad spend
Seamless activation across multiple digital advertising platforms
Omnichannel efficiency—social, programmatic, CTV, and mobile targeting in seconds
Improved campaign performance with real-time audience insights

Industry Leaders on SAM’s Impact

"We developed SAM to eliminate inefficiencies in audience targeting, providing a cross-platform system of record that makes campaign execution smarter, faster, and more effective."
Mike Ford, CEO, Skydeo

"SAM is a game-changer—helping brands find & connect with the right audience effortlessly, so marketing teams can focus on strategy."
Jennifer Peters, Director of DTC & Ecommerce, Olly

Driving AI-Powered Audience Intelligence
With AI and predictive analytics playing a critical role in personalization and automation, SAM supplies high-quality behavioral datasets to enhance machine learning models for:

Smarter audience segmentation
Higher engagement rates
More efficient campaign execution

Skydeo is redefining audience intelligence.