Inmar Intelligence, a trailblazer in technology-driven solutions for Healthcare and Martech, has announced the divestiture of its Supply Chain Solutions division to DHL Supply Chain. This strategic move underscores Inmar's commitment to focusing on its core areas and accelerating innovation in AI-driven solutions for customers in these transformative markets.

1. Strategic Divestiture for Focused Growth

• Move to Prioritize Core Areas: Healthcare and Martech.
• Retention of Pharmaceutical Reverse Distribution operations, including Rx Returns and Recalls.
• CEO Statement: Spencer Baird emphasizes the company’s focus on delivering value through specialized solutions.

2. Healthcare Innovation Initiatives

• Pharmaceutical Reverse Supply Chain Leadership:
  • Secured a $62.9M contract with the U.S. Department of Health and Human Services (HHS).
  • Potential 5-year contract value of up to $224.9M.
• DSCSA Compliance Solutions:
  • Partnerships with major health system GPOs and support for over 17,000 pharmacies nationwide.
• AI Investments:
  • Development of AI-driven systems for enhanced safety, compliance, and adaptability in a dynamic regulatory environment.

3. Martech Division Expansion

• Delivered $11B in savings to consumers in 2024.
• Personalized Incentives & Media:
  • Flex Offer technology enables tailored promotions based on shopper behavior.
• AI-Driven Media Campaigns:
  • Moments technology creates contextually relevant, personalized campaigns.
  • Proprietary Commerce FitScore matches brands with influencers for optimized campaign results.
• Retail Media Network Expansion:
  • Partnered with ADUSA and Axonet, adding 2,000 grocery stores across 23 states to its digital incentive network.
  • Retail media solutions powering networks for brands like Wakefern and Northeast Grocery.

4. Seamless Transition to DHL Supply Chain

• Customers will benefit from DHL's global logistics expertise.
• The integration highlights the enduring value of Inmar's reverse logistics solutions.

By divesting its Supply Chain Solutions division, Inmar Intelligence is doubling down on its commitment to driving AI-powered innovation in Healthcare and Martech. This strategic focus positions the company to address complex customer needs with precision while delivering cutting-edge solutions that redefine consumer engagement and supply chain efficiency.

Criteo S.A., a global leader in commerce media, has announced the appointment of Michael Komasinski as its new Chief Executive Officer, effective February 15, 2025. Komasinski succeeds Megan Clarken, who is stepping down as CEO and Board member but will remain as a senior advisor to facilitate a smooth transition.

1. Comprehensive Search and Strategic Appointment

• The Board conducted an extensive search for a leader to guide Criteo’s next phase of AI-driven transformation.
• Michael Komasinski’s Background:
  • Over 20 years of experience in AdTech and retail media.
  • Proven expertise in global leadership, tech-driven strategies, and fostering inclusive workplaces.
  • Previous roles include Global CEO of Merkle and President of Global Data & Technology at dentsu.

2. Criteo’s Vision and Komasinski’s Leadership Goals

• Build on Criteo’s momentum as a commerce media powerhouse.
• Leverage advancements in AI and ecommerce to create hyper-personalized consumer experiences.
• Expand the company’s retail media solutions and drive shareholder value.

3. Notable Achievements of Michael Komasinski

• At dentsu:
  • Led AI integration across product platforms, resulting in significant enterprise wins.
  • Defined data-driven strategies that boosted client outcomes.
• At Merkle:
  • Oversaw a team of 14,000+ across 50+ locations globally.
  • Pioneered retail media consulting practices.

4. Megan Clarken’s Legacy and Transition

• Under Clarken’s leadership, Criteo transformed into a global AdTech leader.
• Her contributions positioned Criteo at the forefront of commerce and retail media innovation.
• Clarken’s senior advisory role ensures seamless leadership continuity.

Michael Komasinski’s appointment as Criteo’s CEO marks a pivotal moment in the company’s evolution. With a focus on leveraging AI, ecommerce trends, and personalized media strategies, Komasinski is poised to lead Criteo into its next chapter of growth and innovation.

SocialPilot, a trusted social media management platform with over 13,500 global users, has unveiled its groundbreaking Instagram Trends 2025 Report. Based on an analysis of 4.4 million posts from 45,700 top-performing accounts, the report offers transformative insights to help brands, agencies, and creators succeed in an evolving Instagram landscape.

1. Key Insights from the Instagram Trends 2025 Report

• Video Dominance: Videos, though only a third of all posts, deliver 49% higher reach than other formats.
• Hashtag Minimalism: Posts with fewer hashtags reach 23% more people, challenging the idea of hashtag overuse.
• Engaging Captions: Long captions with over 300 characters drive 70% more comments and engagement.
• Effective Collaborations: Partnering with 4–5 strategic collaborators increases reach by an impressive 3.8 times.

2. Success Stories by Industry

• Creators: Lead with a remarkable 32.6% reach rate, showcasing their influence on the platform.
• Education Sector: Content achieves 8.4% audience engagement, highlighting its appeal in this niche.

3. Expert Perspectives on Instagram Strategy

• Jimit Bagadiya, Co-Founder and CEO, emphasizes the importance of authentic, value-driven content over trend-chasing.
• Tejas Mehta, Co-Founder, underscores that authenticity and value are the ultimate growth hacks for brands and creators.

4. Actionable Takeaways for Marketers

• Focus on Authenticity: Prioritize creating content that resonates deeply with your audience.
• Invest in Video: Make video a core component of your strategy for better reach and engagement.
• Collaborate Intelligently: Partner strategically for amplified visibility.
• Optimize Captions: Use longer captions to start meaningful conversations and boost engagement.

5. Why SocialPilot is the Ideal Partner for Your Instagram Success

• Streamlined dashboard for seamless publishing, scheduling, and collaboration.
• Proven track record with 5.5 billion posts managed for brands, agencies, and creators.
• Accessible tools designed to simplify and supercharge social media strategies for all user levels.

The Instagram Trends 2025 Report from SocialPilot is a must-read for anyone looking to revolutionize their Instagram strategy. By focusing on video, meaningful collaborations, and authentic engagement, the report offers a blueprint for brands and creators to thrive in an ever-changing social media landscape.

Simpli.fi, a leading Advertising Success Platform, has launched Simpli.fi Autopilot AI, an all-in-one AI tool, and an advanced AI-powered Media Planner solution. Designed to simplify and optimize programmatic advertising, these innovative tools empower agencies, brands, and media companies to create impactful omnichannel campaigns with unprecedented ease and efficiency.

1. Key Features of Simpli.fi Autopilot AI

• Streamlines campaign design, planning, launching, and optimization.
• Supports omnichannel campaigns across streaming TV, online video, and audio platforms.
• No minimum spend required with pay-as-you-go credit card billing.
• Delivers AI-recommended audience targeting and real-time performance insights.

2. Success Story: Temporary Residence Limited (TRL)

• Used Autopilot AI to drive foot traffic and ticket sales for album releases and tour stops.
• Achieved strong sales and sell-out shows by hyper-targeting relevant music fans.
• Jeremy deVine, Founder of TRL, praised the platform’s user-friendly interface and impactful results.

3. Introduction to the AI-Powered Media Planner

• Features Plan Assist for simplified campaign planning.
• Provides AI-driven insights for creating high-impact marketing strategies effortlessly.
• Helps marketers efficiently manage multi-channel campaigns.

4. Showcase at CES Las Vegas

• Both tools were demonstrated live at CES, receiving significant interest from marketers.
• Available immediately for adoption by advertisers seeking advanced AI solutions.

5. Industry Impact

• Builds on Simpli.fi’s unstructured data capabilities and unparalleled scale, managing over 140,000 campaigns monthly.
• Makes programmatic advertising accessible to businesses of all sizes.
• Empowers marketers to save time and resources while maximizing campaign performance.

Simpli.fi’s new AI tools, Autopilot AI and Media Planner, redefine programmatic advertising with their innovative features and user-centric design. From small businesses to global brands, these solutions enable advertisers to work smarter, create impactful campaigns, and achieve measurable results across diverse channels.

Similarvideo, a leading AI viral video generator, has launched its groundbreaking AI Talking Avatar feature. Developed by Boolv Tech, this innovation revolutionizes video production by enabling users to design custom AI avatars effortlessly. With applications ranging from business promotions to social media content creation, this tool redefines the way videos are crafted—making them more personalized, engaging, and professional.

1. Innovative Features of AI Talking Avatar

• Custom AI avatars tailored for professional and personal video projects.
• Streamlines video production while enhancing impact and engagement.

2. Transformative Use Cases

a. Product Promotion for Businesses

• Create high-quality promotional videos using cloned voices and influencer images.
• Eliminates the need for expensive production crews or on-location shoots.
• Leverages influencer credibility to maximize marketing ROI.
• Learn more: similarvideo.ai/use-cases/marketer

b. Social Media Video Creation for Content Creators

• Seamless production for platforms like TikTok, Instagram, and YouTube Shorts.
• Use branded AI avatars and celebrity-inspired voiceovers for captivating content.
• Automates production tasks, allowing creators to focus on storytelling and audience engagement.
• Aligns with platform trends for standout videos and effortless audience growth.
• Learn more: similarvideo.ai/use-cases/content-creator

3. Key Benefits of Similarvideo's AI Tools

• Save Time: Automates video production and editing tasks.
• Reduce Costs: Replaces expensive filming and editing processes with AI-powered solutions.
• Boost ROI: Combines personalization and scalability for impactful ad videos.

4. Industry Impact

• Applicable to e-commerce, marketing, and content creation industries.
• Empowers businesses and creators to produce standout videos while maintaining cost efficiency.
• Enhances audience engagement and strengthens market competitiveness.

Similarvideo’s AI Talking Avatar feature is setting a new benchmark in video creation. By automating production tasks, reducing costs, and delivering unparalleled personalization, the tool empowers businesses and creators to craft high-impact content effortlessly. Whether you’re promoting a product or captivating an audience on social media, Similarvideo provides the tools you need to transform your video strategy.

DealerOn Inc., a leader in automotive Tier 3 marketing technology solutions, has joined forces with Lyteflo to transform EV merchandising for car dealerships. This innovative partnership equips dealers nationwide with advanced tools, reshaping the EV shopping experience on DealerOn websites and in showrooms. By addressing key buyer concerns and showcasing the benefits of EV ownership, this collaboration aims to boost EV lead conversion and accelerate EV sales.

1. Revolutionizing EV Merchandising

• Lyteflo's tools integrate seamlessly into DealerOn’s Vehicle Detail Pages (VDPs) to enhance engagement.
• Dealers gain innovative EV-centric features to attract and convert potential buyers.

2. Key Features of the Integration

• Ownership Cost Comparisons:
  • VIN-level breakdown of EV vs. ICE savings, including fuel and maintenance, highlighting affordability.
• Highlighted Incentives:
  • Automated integration of federal, state, and local tax savings to promote EV purchases.
• VDP Data Enhancements:
  • Rich EV metrics like charge times, battery warranties, and connector types for informed decision-making.
• Expanded Range Awareness:
  • (Coming soon) Interactive charging maps and range tools to alleviate range anxiety.
• Battery Health Reports:
  • (Coming soon) Real-time battery insights to build buyer confidence.
• Integrated Reporting:
  • Lyteflo reporting automatically synced with DealerOn dashboards for seamless data tracking.

3. Strategic Perspectives

• Ryan Osten, CEO of Lyteflo:
  • Highlighted the need for tailored EV sales strategies to increase velocity and empower dealers in the electric era.
• Ali Amirrezvani, CEO of DealerOn:
  • Emphasized the role of new technologies like EVs in shaping the future of automotive retail.

4. Support for EVs and Plug-in Hybrids

• Lyteflo's tools are designed to support both EVs and plug-in hybrids, ensuring a comprehensive solution for dealers adapting to evolving market trends.

The partnership between DealerOn and Lyteflo signifies a milestone in automotive retail innovation. By equipping dealerships with cutting-edge tools and EV-centric data, this collaboration empowers dealers to meet the growing demand for EVs, enhance customer experiences, and drive sales success in the electric vehicle era.

MobileAction has solidified its position as a leading partner in the Apple Search Ads ecosystem through an exciting expansion. By integrating Skai’s (formerly Kenshoo) Apple Search Ads business into its offerings, MobileAction is set to deliver unmatched value to app developers and marketers. This strategic move ensures streamlined ad management, reduced campaign costs, and accelerated user acquisition across the Apple Search Ads platform.

1. Expanded Capabilities for Apple Search Ads

• MobileAction now supports app developers and marketers throughout the entire lifecycle of user acquisition and growth.
• The partnership with Skai enhances tools and expert support, fostering efficiency in ad campaigns.

2. Strategic Vision from Industry Leaders

• Aykut Karaalioglu, CEO of MobileAction:

  • Expressed excitement over welcoming Skai’s clients and customer success team.
  • Highlighted the partnership as a significant step in becoming the largest Apple Search Ads partner.

• Yekta Ozcomert, COO of MobileAction:

  • Emphasized the focus on seamless onboarding, round-the-clock support, and continuous innovation.
  • Stressed the commitment to delivering faster and better results for clients.

3. Enhanced Support for a Growing Client Base

• Skai’s world-class brands will now benefit from MobileAction’s experienced app marketing experts.
• The enlarged team aims to provide richer insights and optimize Apple Search Ads efforts.

4. Commitment to Innovation and Growth

• The combined expertise of MobileAction and Skai sets new benchmarks in the app marketing space.
• Clients can expect enhanced tools and peerless support to scale their campaigns effectively.

With this integration, MobileAction redefines the Apple Search Ads ecosystem by offering app developers and marketers unparalleled tools, insights, and support. This strategic partnership with Skai not only expands its reach but also sets a new standard for innovation and growth in app marketing.

Mediaocean, a leading partner for omnichannel advertising, has unveiled the 2025 H1 Advertising Outlook Report. This comprehensive study, based on a survey of nearly 700 marketing professionals, explores how the advertising landscape is evolving in response to technological advancements and shifting consumer behaviors. Key insights from the report indicate a significant rise in the adoption of generative AI, automation, and prioritization of digital channels like social media, digital display/video, and Connected TV (CTV).

1. Prioritization of Ad Spending

• Social Media, Digital Display/Video, and CTV: These channels are identified as the fastest-growing areas for marketers in 2025.
  • 68% of marketers plan to increase spending on social media.
  • 67% plan to increase spending on digital display/video.
  • 55% plan to invest more in Connected TV (CTV).

2. Rise of Generative AI

• AI as the Leading Consumer Trend: 63% of marketers view generative AI as critical to their strategy, with its influence surpassing CTV.
• Advancements in AI: Marketers are leveraging AI to reshape workflows and develop more sophisticated, targeted advertising strategies, allowing for greater personalization and automation.

3. Automation in Advertising

• Fast-Growing Investment Area: Automation is highlighted as the fastest-growing investment area, showing a 17% increase in adoption since mid-2024. This trend indicates that marketers are increasingly adopting automation tools to streamline workflows across different media formats, improving efficiency and effectiveness.

4. Multi-ID Measurement

• Adoption of Multiple Identity Solutions: As part of evolving measurement strategies, almost half of marketers identify multi-ID measurement as a top concern for 2025. This indicates a broader industry move toward more accurate and comprehensive attribution models, essential for improving campaign effectiveness and ROI.

5. Addressing the Creative-Media Gap

• Synchronization Challenges: Despite slight improvements, 86% of advertisers report a significant gap between creative and media processes. This presents an opportunity for growth, as marketers work to better align these two crucial aspects of their campaigns for improved results.

6. Insights from Industry Leaders

• Brian Wieser’s Foreword: The report includes insights from Brian Wieser, CEO of Madison and Wall, who reflects on the advertising industry’s resilience and ongoing innovation.
• Aaron Goldman’s Statement: Aaron Goldman, CMO of Mediaocean, emphasizes the profound industry shifts occurring, particularly in AI, automation, and measurement frameworks.
• Deborah Wahl's Comment: Deborah Wahl, CMO Hall of Fame member and former GM CMO, draws parallels between AI’s transformative role in advertising and the rise of electric vehicles in the auto industry, urging marketers to embrace AI to capitalize on its potential.

The 2025 H1 Advertising Outlook Report from Mediaocean provides valuable insights into the future of advertising, highlighting the increasing role of AI, automation, and digital channels. As marketers navigate a rapidly evolving landscape, the findings offer a roadmap to adapt and thrive in a competitive marketplace, focusing on AI-driven strategies, advanced measurement techniques, and efficient workflows.