Michaels, the leading destination for creative supplies, has partnered with Creative Fabrica, a top provider of digital crafting assets, to launch Michaels Digital Downloads. This new subscription-based platform offers U.S. creators unlimited access to over 150,000 premium digital assets, including fonts, illustrations, 3D paper crafts, laser cutting files, knitting and embroidery patterns, and more.

This initiative is part of Michaels’ omnichannel transformation strategy, reinforcing its commitment to providing seamless, end-to-end creative solutions for makers of all skill levels.

Features of Michaels Digital Downloads

1. Expansive Digital Asset Library

• Over 150,000 high-quality digital assets at launch, with plans to scale to millions.
• Categories include graphics, fonts, crafting patterns, illustrations, embroidery designs, and more.
• Designed for use in paper crafting, laser cutting, knitting, and embroidery projects.

2. Affordable Subscription Model

• Monthly Plan: $9.99 per month.
• Annual Plan: $83.88 upfront (30% savings vs. monthly).
• Free 30-day trial with up to 10 free downloads for new users.

3. Seamless Integration for Creators

• Provides creators with instant access to high-quality design assets for their projects.
• Supports a wide range of creative software and cutting machines.
• Ensures a one-stop shopping experience, allowing customers to source both physical supplies and digital designs from Michaels.

Driving the Future of Creative Innovation

Michaels’ investment in digital assets aligns with insights from its creator community:
"70% of our most passionate creators expressed a desire for a digital platform from Michaels," said Heather Bennett, President at Michaels. “This partnership is a major step forward in delivering a seamless digital experience that inspires creativity.”

Creative Fabrica CEO Roemie Hillenaar added:
"By partnering with Michaels, we are bringing our extensive design library to an even broader audience of crafters. This collaboration empowers makers with an endless supply of creative resources at their fingertips."

With Michaels Digital Downloads, creators now have a comprehensive, all-in-one creative solution—combining premium digital assets with physical crafting supplies. As Michaels continues to expand its digital offerings, the platform is set to grow exponentially, providing millions of digital resources to support creative innovation.