News

Cineverse Partners with The Trade Desk to Enhance Programmatic Advertising

Cineverse, a next-generation entertainment studio, has announced a strategic partnership with The Trade Desk, a global leader in advertising technology, to integrate OpenPath with its proprietary C360 ad tech platform. This integration aims to streamline the advertising supply chain, providing advertisers with a faster, more transparent, and cost-effective path to premium ad inventory. By...

advertising 19 Mar 2025

Daisy Secures $3.9M to Redefine Creator-Powered Content Engagement

Daisy, a next-generation creator-powered engagement platform, has officially launched with $3.9M in seed funding led by CMT Digital, Volt Capital, and EV3 Ventures. The platform is designed to help brands extend content reach, longevity, and performance by activating a verified network of top creators to strategically boost engagement. According to Co-Founder Ian Ettinger, Daisy operates like a...

marketing 19 Mar 2025

RainFocus Wins 2025 Adobe Digital Experience B2B Technology Partner Award

RainFocus™, a leader in next-generation event marketing platforms, has been awarded Adobe’s 2025 Digital Experience B2B Technology Partner of the Year. This prestigious recognition highlights RainFocus’ seamless integrations with Adobe Experience Platform, empowering businesses with unified customer insights and personalized attendee experiences. Why RainFocus Won the Award The Adobe Digital...

events 19 Mar 2025

Spectrum Reach Launches Audience Reach Optimizer for Smarter TV Ad Targeting

Spectrum Reach, the advertising sales division of Charter Communications, has launched its latest planning tool, Audience Reach Optimizer (ARO), designed to improve TV ad effectiveness through data-driven audience targeting. After successful pilot programs in 2024, ARO is now available across all markets, helping advertisers maximize their reach across both traditional TV and streaming platforms...

advertising 19 Mar 2025

VAB’s 2025 Streaming Report: 25 Trends Reshaping Video Advertising

The Video Advertising Bureau (VAB) has released its latest report, Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. This follows previous industry reports-2023’s Advertising Accelerated and 2024’s Setting the Stage—offering new insights into streaming behavior, ad-supported growth, and platform usage. As streaming evolves, ad-supported models...

video advertising 19 Mar 2025

Wurl's Latest CTV Trends Report Uncovers Key Streaming TV Insights

Wurl, a leader in streaming TV innovation, has released its latest CTV Trends Report, offering data-driven insights into the evolving connected TV (CTV) industry. The report examines Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, revealing opportunities for content owners and advertisers to maximize engagement and revenue. With CTV now accounting for 41% of total TV time...

marketing 19 Mar 2025

Backblaze and CHESA Expand Partnership to Enhance Media Workflows

Backblaze, Inc., a leading cloud storage provider, has expanded its partnership with CHESA, a recognized expert in media workflow design, to enhance creative processes for media and entertainment (M&E) professionals. This joint go-to-market collaboration pairs Backblaze’s scalable, cost-effective cloud storage with CHESA’s expertise in optimizing media workflows, delivering an end-to-end solution...

cloud technology 19 Mar 2025

Business Wire Unveils New Website to Enhance Press Release Distribution

Business Wire has announced the launch of its redesigned website, BusinessWire.com, enhancing the experience for media professionals, journalists, and news broadcasters. This new platform serves as a centralized hub for press releases, improving usability, engagement, and information discovery. “Our new website underscores our commitment to innovation and excellence,” said Geff Scott, CEO of...

marketing 19 Mar 2025