Anna Jankowska becomes Executive VP of Global Partnerships

RTB House, a global leader in cutting-edge marketing technologies, has announced the promotion of Anna Jankowska to Executive Vice President of Global Partnerships. Alongside this, Anna will also join Adlook, a member of the RTB House Group, in the same capacity.

1. Anna Jankowska’s Promotion:

   • Anna Jankowska has been with RTB House for over 5 years.
   • Her new role involves enhancing existing strategic alliances.
   • She will also establish new partnerships with leading brands and corporations globally.

2. Previous Contributions:

   • Prior to her promotion, Anna played a key role in global business development.
   • She focused on building and maintaining C-level relationships both locally and internationally.

3. Future Goals:

   • Anna aims to amplify branding initiatives and expand business prospects.
   • She will leverage Adlook’s strengths to drive growth and empower brands.

Anna Jankowska’s promotion to EVP of Global Partnerships at RTB House and Adlook marks a significant step in advancing the company's global presence. With her extensive experience and strategic vision, Anna is poised to enhance RTB House's and Adlook's market impact and drive successful partnerships worldwide.

Critchlow will oversee strategies to drive sustainable traffic growth across traffic sources, including search, social and syndication.

Raptive, a leading creator media company, has announced the appointment of Tom Critchlow as Executive Vice President of Audience Growth. This strategic hire aims to bolster resources and support for creators within Raptive's network of over 5,200 creators.

1. Tom Critchlow’s New Role:

   • Critchlow will lead a new audience growth function.
   • His responsibilities include developing strategies to drive sustainable audience growth through search, social, and syndication channels.

2. Previous Achievements:

   • Critchlow co-founded and helped grow the SEO agency Distilled, which achieved significant success with hundreds of clients and multiple offices.
   • He has held influential roles at Google and has extensive experience as an independent strategy consultant.
   • Critchlow founded the SEO MBA, an online platform that has educated over 800 SEO professionals.

3. Impact and Vision:

   • Marc McCollum, Chief Innovation Officer at Raptive, praised Critchlow’s expertise and passion.
   • Critchlow’s experience includes impactful projects and thought leadership in the SEO field.
   • He is committed to advocating for independent creators and enhancing their audience connections.

Tom Critchlow’s appointment as EVP of Audience Growth at Raptive represents a significant advancement in supporting and expanding creator growth. With his extensive background and commitment to the open web, Critchlow is set to drive impactful strategies for Raptive’s network of creators.

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), is expanding its operations into the Mexican market. This move highlights Amagi's commitment to global growth and acknowledges the significant potential within the Latin American media and entertainment industry.

1. Market Expansion:

   • Amagi's entry into Mexico underscores its dedication to worldwide expansion.
   • The company aims to leverage the growing opportunities in Mexico's rapidly evolving media and entertainment sector.

2. Appointment of Miriam Rios:

   • Miriam Rios is appointed as the Director of Account Management for Mexico.
   • Rios brings extensive experience in Sales Advertising and Commercial Intelligence across linear and nonlinear video sectors.
   • Her role will focus on establishing a presence, building partnerships, and driving business growth for Amagi in Mexico.

3. Opportunities and Strategy:

   • Mexico’s dynamic media landscape presents vast opportunities for Amagi.
   • Amagi plans to offer broadcasters and content owners a competitive edge with its cloud-based platform and deep industry expertise.
   • The company's flagship products include Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, which have already made significant impacts in Brazil.

4. Statements from Leadership:

   • Ronaldo Dias, Sales Director, Hispanic Americas at Amagi, expressed enthusiasm about the Mexican market and confidence in Rios’s leadership.
   • Miriam Rios is excited about the expansion and looks forward to driving transformation in Mexico’s media landscape.

Amagi’s strategic entry into the Mexican market and the appointment of Miriam Rios as Director of Account Management reflect the company’s ambition to capitalize on growth opportunities in Latin America. With its innovative solutions and Rios’s expertise, Amagi is poised to enhance content delivery and viewer experience across the region.

Crackle Technologies has successfully raised $1.7 million in a pre-seed funding round led by We Founder Circle and AC Ventures. This investment marks a significant step in Crackle's mission to develop AI-based products aimed at helping publishers maximize their adtech earnings.

1. Funding and Investors:

   • Crackle’s pre-seed round was led by We Founder Circle and AC Ventures.
   • Other notable investors include founders from Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital.
   • Prominent publishers such as Ludo King, Dainik Jagran, and Amar Ujala have also invested in Crackle.

2. Expansion and Focus:

   • Crackle is set to expand its operations across Southeast Asia, with a primary focus on Vietnam and Indonesia.
   • The funding will support scaling operations globally, particularly in gaming, apps, news, and OTT sectors.

3. Technology and Impact:

   • The company will use the funding to advance its product and technology, addressing key issues like low fill rates and eCPMs.
   • Crackle’s proprietary technology leverages advanced data analytics and predictive modeling to optimize ad revenue, automate workflows, and enhance user experiences.

4. Founders’ Background:

   • Crackle was founded by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, all former Google executives with 18 years of combined experience in adtech.
   • The founders have previously managed billions in ad revenue and significantly boosted monetization for publishers.

5. Statements from Key Figures:

   • Vikash Jaiswal, creator of Ludo King, praised Crackle’s team and their expertise in ad monetization.
   • Jaivir Singh Nagi expressed gratitude for the support and emphasized the role of this funding in advancing Crackle’s mission.
   • Harsh Mittal highlighted the potential of Southeast Asia’s tech scene and the company’s eagerness to partner with local developers.

Crackle Technologies’ recent funding round is a crucial milestone in its journey to revolutionize adtech for publishers. With a strong focus on Southeast Asia and advanced AI-driven solutions, Crackle aims to drive substantial growth and innovation in the adtech industry.

Entreprises can now benefit from seamless access to diverse data across every Salesforce application and workflow

Coveo, a leader in enterprise AI, has announced a new integration with Salesforce Data Cloud. This development aims to improve data accessibility and search precision across Salesforce's ecosystem, enhancing user experiences across Service Cloud, Commerce Cloud, and Experience Cloud.

1. Integration Highlights:

   • Enhanced Data Access: The integration provides secure access to a broader range of enterprise data sources and engagement data through Coveo-powered search.
   • Improved Relevance and Precision: Offers significant advantages for large enterprises by delivering precise answers and relevant content, crucial for organizations with complex data needs.

2. Key Features of the Coveo and Salesforce Data Cloud Integration:

   • External Content Integration: Integrates external data sources into Salesforce via Coveo, improving contextual depth and accuracy of AI-driven insights.
   • Unified and Secured Data Access: Coveo’s indexing capabilities ensure that previously siloed content is seamlessly integrated into Salesforce, providing up-to-date insights.
   • Robust Analytics: Delivers comprehensive analytics across both platforms, enabling better decision-making through detailed interaction tracking.

3. Statements from Leadership:

   • Kishan Chetan, EVP & GM of Service Cloud at Salesforce: Emphasized how precise answers from Coveo can reduce service costs and enhance customer satisfaction, particularly for enterprises with high content volumes.
   • Laurent Simoneau, President and CTO at Coveo: Highlighted the synergy between Coveo’s indexing and relevance capabilities with Salesforce Data Cloud, aiming to set a new standard for enterprise data unification.

4. Event Information:

   • Dreamforce Presence: Coveo will showcase this integration at Dreamforce, booth 1426, and will present alongside customer F5 on September 18th at 12:00 pm PDT in Moscone North, LL, Campground, Theater 2.

The integration of Coveo with Salesforce Data Cloud represents a significant advancement in enterprise data management, offering enhanced search capabilities and data accessibility. This collaboration is set to improve performance and value across Salesforce's suite of products, benefiting large enterprises with complex content ecosystems.

PureID's AI-Based Identity Engine to power ColorTokens' Next-Gen Security Enhancements for IoT/OT, Cloud, Container, and User Environments

ColorTokens Inc., a global leader in enterprise microsegmentation, has announced its acquisition of PureID, an innovative startup specializing in secure identity and access management. This acquisition aims to bolster ColorTokens' microsegmentation capabilities by integrating PureID’s robust identity solutions, enhancing security and breach readiness for IT and security leaders.

1. Acquisition Impact:

   • Enhanced Xshield Platform: The integration of PureID strengthens ColorTokens' Xshield platform by incorporating identity-based segmentation across cloud, containerized, IoT/OT, and user environments.
   • Improved Security: The acquisition supports advanced security measures through AI-based access regulation, addressing evolving threats and providing comprehensive protection.

2. Benefits of Identity-Based Segmentation:

   • Cloud and Containerized Environments: Unlike traditional methods reliant on infrastructure attributes like IPs, identity-based microsegmentation ensures effective policy enforcement with stable, strong identities.
   • IoT and OT Environments: Provides accurate policy enforcement despite complex, distributed infrastructures, securing these environments with reliable identity-based methods.
   • User Environments: Enforces user-specific policies to maintain security as users move and share infrastructure, overcoming limitations of traditional user policies.

3. Statements from Leadership:

   • Rajesh Khazanchi, CEO of ColorTokens: Highlighted how PureID’s identity-based segmentation aligns with ColorTokens' vision to enhance segmentation and containment while ensuring secure access to critical resources.
   • Ajit Hatti, CEO of PureID: Expressed excitement about the integration, emphasizing how it will minimize breach impacts for businesses.

4. Continued Operations and Innovations:

   • PureID’s Role: PureID will continue to expand its PureAUTH passwordless and MFA platform, contributing to Xshield’s identity-based microsegmentation.
   • Distinct Capabilities: PureID’s cryptographically secure authentication methods distinguish it from other IAM solution providers, reinforcing ColorTokens' position as a leader in microsegmentation.

5. Industry Recognition:

   • Forrester Wave™ Leader: ColorTokens was recently named a Leader in The Forrester Wave™: Microsegmentation, Q3 2024 evaluation, praised for its commitment to making customers "breach ready."

The acquisition of PureID by ColorTokens significantly enhances its microsegmentation offerings with advanced identity-based solutions. This strategic move strengthens Xshield’s capabilities, ensuring comprehensive and adaptive security measures in today’s complex digital landscape.

Workflow Tasks simplifies task management and helps boost team efficiency

Cognito Forms, a leading platform for online form building, has unveiled Workflow Tasks, a new feature designed to automate and streamline task management directly within the platform. This innovation aims to significantly reduce the time spent on repetitive form-filling tasks, converting what typically takes four hours into just four minutes, thus enhancing team efficiency and productivity.

1. Overview of Workflow Tasks:

   • Centralized Task Management: Users can view and manage assigned tasks in one central location, with completed tasks automatically disappearing from the list.
   • Automatic Task Assignment: When a form is submitted, tasks are automatically assigned to specific individuals or roles, simplifying coordination and reducing manual intervention.

2. Benefits of Workflow Tasks:

   • Time Savings: Automates repetitive tasks, allowing teams to focus on strategic and creative responsibilities.
   • Improved Efficiency: Reduces the need for project managers or third-party integrations by consolidating task management within the Cognito Forms platform.
   • Enhanced Coordination: Ensures that tasks are assigned to the appropriate team members or roles at the right time, based on pre-set rules and conditions.

3. Applications for HR Departments:

   • Onboarding Process: Facilitates the completion of online onboarding forms and automates the assignment of tasks such as equipment assignments, approvals, and payroll setup.
   • Error Reduction: Minimizes errors and reduces the mental load on employees by automating task assignments and notifications.

4. Statements from Leadership:

   • Jamie Thomas, Co-founder and CEO of Cognito Forms: Emphasized the importance of automation in improving both customer experience and employee well-being, highlighting how Workflow Tasks simplifies task management without the need for additional tools or integrations.

Cognito Forms' Workflow Tasks feature offers a powerful solution for automating task management associated with online forms. By streamlining task assignments and reducing manual work, it provides significant time savings and efficiency improvements, particularly valuable for HR departments and other teams managing complex processes.

Coordinated Bot Mega-Attack and Escalating Deepfake Threats Severely Impact APAC Region

AU10TIX, a leading global technology firm specializing in identity verification and management, has released its Q2 2024 Global Identity Fraud Report. The report, based on millions of transactions processed globally from April to June 2024, reveals troubling trends in organized identity fraud, including a dramatic rise in automated bot attacks and deepfake incidents.

1. Key Findings of Q2 2024 Report:

   • Surge in Bot Attacks: Social media platforms have seen the highest number of automated bot attacks ever recorded by AU10TIX. The proportion of attacks targeting social media rose from 3% in Q1 to 16% in Q2.
   • APAC Region Vulnerabilities: The APAC region experienced a significant mega-attack in the payments sector, with over 5,000 fraudulent onboarding attempts. Additionally, the region has seen a 1,530% increase in deepfake incidents and a 24% rise in fraud rates from 2022 to 2023.

2. Impact of Bots and Deepfakes:

   • Impersonation Bots: According to Imperva's 2024 Bad Bot Report, impersonation bots account for 32% of internet traffic. These bots use deepfake technology to create convincing fake profiles for spreading disinformation, malware, and manipulating online interactions.
   • Financial Fraud: The fraudulent accounts created by these bots often facilitate money laundering and other sophisticated financial crimes.

3. Statements from Leadership:

   • Dan Yerushalmi, CEO of AU10TIX: Highlighted the efficiency and danger of bots and deepfake technology in automating complex scams, making them difficult to detect with traditional methods. AU10TIX's Serial Fraud Monitor is noted as a key solution for detecting widespread bot-driven fraud.

4. Positive Developments:

   • Disruption of Criminal Networks: AU10TIX analysts observed a 17% decline in attacks targeting the payments sector in Q2, attributed to INTERPOL'S HAECHI IV and First Light operations, which targeted online financial crime and social engineering fraud.

5. Actionable Insights for Organizations:

   • Self-Regulation of Social Media: Platforms should require users to authenticate their identity to maintain credibility and prevent fraud.
   • Advanced Fraud Detection: Leveraging deepfake detection and consortium validation technologies can combat social media impersonation.
   • Multi-layered Authentication: Implementing KYC/KYB solutions, biometric verification, and advanced fraud detection tools can enhance defenses against identity fraud.

The AU10TIX Q2 2024 Global Identity Fraud Report underscores the growing threat of automated bot attacks and deepfakes, particularly in the APAC region. Organizations are encouraged to adopt advanced fraud detection technologies and multi-layered authentication measures to protect against these evolving threats.