Relatable, a fast-growing entertainment and consumer products company known for transforming social media trends into engaging games, toys, and wellness products, has appointed Casey Collins as its Chief Commercial Officer (CCO). Collins, a seasoned executive with deep expertise in Global Toys, Digital Gaming, Licensing, and Entertainment, will drive Relatable’s next phase of strategic growth, global expansion, and new market ventures.

Leadership Goals for Casey Collins

1. Expanding Relatable’s Global Footprint

• Strengthening Relatable’s presence in international markets.
• Driving strategic mergers and acquisitions to expand product offerings.
• Forging new licensing and partnership deals to enhance global reach.

2. Scaling Digital Gaming & Interactive Entertainment

• Spearheading Relatable’s entry into digital gaming to engage Gen Z and millennial audiences.
• Developing interactive and immersive experiences that align with evolving entertainment trends.
• Expanding Relatable’s ecosystem beyond physical games into tech-enabled play and digital experiences.

3. Strengthening Product Innovation & Category Growth

• Continuing the brand’s expansion into toys, games, and wellness products.
• Leveraging social media-driven insights to create trend-forward consumer products.
• Enhancing existing product lines, including family games, party games, and lifestyle offerings.

A Force in the Entertainment Industry

With annual revenue exceeding $100 million, Relatable has solidified itself as a leader in innovative, high-quality consumer products. The addition of Collins, known for his strategic leadership in the toy and gaming industries, marks a pivotal step in scaling Relatable’s impact and influence.

Ben Kaplan, Co-Founder and Partner at Relatable, emphasized:
"Casey brings an incredible network and a wealth of experience in toys, games, and entertainment. We’re thrilled to have him lead the next phase of Relatable’s journey and supercharge our growth."

Collins’ appointment signals an exciting new chapter for Relatable, as it continues to evolve from a viral party game brand into a global entertainment powerhouse. With a focus on digital gaming, international expansion, and strategic partnerships, Relatable is set to redefine modern entertainment for Gen Z, millennials, and families worldwide.