Qualtrics, the pioneer in experience management (XM), has launched Qualtrics Edge™, a next-generation market intelligence platform that integrates AI, synthetic insights, and expert research to help organizations make data-driven decisions faster. By leveraging Edge Audiences™ and Edge Instant Insights™, businesses can gain real-time market trends, consumer behaviors, and competitive benchmarks—all at a fraction of the time and cost of traditional research methods.

Features of Qualtrics Edge™

1. AI-Driven Synthetic Insights for Faster Research

• Edge Audiences™ leverages AI to generate synthetic respondents, reducing research time from weeks to minutes.
• Uses publicly available data and industry-specific experience data for predictive analytics.
• Enables market researchers to understand consumer behavior and preferences in hard-to-reach segments.
• Reduces costs by up to 70% while providing trustworthy, actionable insights.

2. Instant Market and Competitive Intelligence

• Edge Instant Insights™ provides immediate access to real-time competitor data, market trends, and industry benchmarks.
• AI-powered insights help businesses make strategic decisions based on experience data in their sector.
• Industry-specific insights include:
  • Restaurants: Market trends and competitive positioning for quick-service, fast casual, and casual dining.
  • Hospitality: Competitive intelligence for hotels, resorts, and cruise lines.
  • US Insurance & Banking (US & UK): Customer experience benchmarks using unbiased competitor and customer feedback.

3. AI-Powered Data Analysis & Actionable Insights

• Qualtrics Conversational Feedback™: AI-driven surveys that dynamically adapt follow-up questions based on responses, improving data accuracy.
• Qualtrics Insights Explorer™: AI-powered text analytics tool that extracts meaningful insights from structured and unstructured feedback, such as call logs and online reviews.
• Helps businesses identify emerging issues, customer pain points, and revenue-driving opportunities.

Industry Impact & Competitive Advantage

• Accelerates decision-making with AI-generated insights at scale.
• Enhances customer experience strategies by identifying trends and improving engagement.
• Optimizes research investment with reduced costs and improved accuracy.
• Strengthens competitive positioning by providing real-time industry benchmarks.

Qualtrics Edge™ revolutionizes market intelligence by integrating AI, synthetic insights, and extensive research data. By enabling businesses to conduct faster, cost-effective, and data-driven market research, Qualtrics Edge empowers organizations to stay ahead of evolving customer expectations, industry trends, and competitive landscapes.