The 2025 SMARTIES™ Awards, one of the marketing industry’s most prestigious honors, is officially open for entries. This year’s program calls upon brands, marketers, and agencies to showcase campaigns that push the boundaries of creativity, harness technology, and deliver measurable business outcomes.

As the pace of change in marketing accelerates, the SMARTIES™ Awards continue to recognize the work that not only adapts to transformation—but drives it. With a renewed focus on AI-driven marketing, data-powered personalization, and omnichannel engagement, the 2025 edition sets the stage for showcasing how the best in marketing are shaping the future.

What Sets the SMARTIES™ Awards Apart?

The SMARTIES™ Awards are more than just a trophy. They spotlight marketing innovation at scale, bridging performance with creativity. Winners are not only celebrated but also earn a place in global performance rankings, elevating their reputation across the industry.

Benefits of Winning:

• Global Industry Recognition
  Campaigns are featured in WARC 100’s global rankings, RECMA media agency scores, and MMA’s SMARTIES Business Impact Index.

• Benchmark of Excellence
  Winning entries are held up as best-in-class case studies, influencing global marketing standards.

• Influence Beyond the Campaign
  Recognition extends to clients, agencies, media partners, and technology providers that collaborated to achieve measurable success.

Focus Areas for 2025: Marketing at the Edge of Innovation

The 2025 SMARTIES™ are aligned with the latest shifts in marketing strategy and execution. Entries will be evaluated based on their effectiveness in the following core focus areas:

• AI-Powered Campaigns
  How artificial intelligence is being used for smarter targeting, automation, optimization, and personalization.

• Data-Driven Creativity
  The intelligent fusion of creative storytelling with data insights to enhance consumer resonance and response.

• Omnichannel Excellence
  Seamless, unified brand experiences across touchpoints—from mobile and digital to in-store and voice assistants.

• Consumer-Centric Strategy
  Innovations that prioritize customer value, emotional connection, and long-term loyalty.

SMARTIES™ 2025 Award Categories and Entry Tracks

To recognize marketing excellence at various levels and across geographies, SMARTIES™ 2025 is structured into two key entry tracks:

1. SMARTIES™ X Global Awards

The highest tier of recognition, awarded to campaigns demonstrating world-class strategy, execution, and results.

2. Regional SMARTIES™ Awards

Celebrate standout work within specific global regions:

• Asia Pacific

• North America

Both tiers are evaluated by senior brand marketers, agency leaders, and media executives who assess each submission on innovation, creativity, and performance metrics.

Award Categories and Honors

In addition to Gold, Silver, and Bronze awards across campaign categories, SMARTIES™ also recognizes outstanding organizations and individual achievements:

Top Honors Include:

• Advertiser of the Year

• Agency of the Year

• Publisher/Media Company of the Year

• Enabling Technology Company of the Year

• Best in Show

These awards highlight entities that consistently demonstrate vision, impact, and innovation across their marketing operations.

Dates and Submission Details

• On-Time Entry Deadline: July 3rd, 2025

• Late Submission Deadline: (TBD; early entries encouraged for full consideration)

• Eligibility Period: Work must have been launched or executed between July 2024 – June 2025.

Judging Criteria:

Entries will be scored based on:

• Strategy & Objective Alignment

• Creative Execution

• Innovation

• Business Impact & Results

A rigorous panel of industry experts and senior marketing leaders will conduct a transparent and standardized evaluation.

How to Participate

Whether you're a startup with a bold breakthrough campaign or a global agency executing cross-market innovation, SMARTIES™ 2025 invites you to share your story. Submitting an entry means gaining visibility among top industry leaders, benchmark recognition, and the chance to influence the marketing standards of tomorrow.

Visit: www.mmaglobal.com/smarties to enter your campaign.

SMARTIES™ 2025 — Where Impact Meets Innovation

In today’s marketing world, good isn't good enough. To truly stand out, campaigns must combine bold ideas, cutting-edge technology, and measurable performance. That’s exactly what SMARTIES™ celebrates.

As Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES™ Worldwide, notes:

“With marketing landscapes shifting rapidly, SMARTIES™ remains the gold standard for recognizing groundbreaking work that not only delivers measurable impact but also redefines industry best practices.”

SMARTIES™ 2025 is your opportunity to lead the change—by showing how marketing, when done right, can move industries, businesses, and people.