In a bold move to support advertisers facing rising costs and economic uncertainty, SonobiTV, a high-performance connected TV (CTV) marketplace, has launched its new Strategic Tariff Advertising Packages. These programmatic guaranteed deals offer deeply discounted, fixed-rate advertising access across top-tier streaming inventory.

With new U.S. tariffs reshaping cost structures across sectors—from automotive to fashion to retail—brands are increasingly reevaluating their media strategies. SonobiTV's initiative aims to offer financial predictability, campaign efficiency, and scale at a time when all three are in high demand.

Built for Brands Facing Tariff Pressures

The advertising market is not immune to the broader economic climate. As import duties and inflation ripple through supply chains, marketers are under pressure to maintain visibility while also tightening budgets. SonobiTV’s response? Tariff-proof media buying through locked-in rates and premium CTV access.

Features of the Strategic Tariff Advertising Packages include:

• Locked-In Pricing: Rates remain fixed throughout the campaign window, protecting media budgets from market volatility.

• Programmatic Guaranteed Deals: Buy with confidence, knowing inventory is pre-secured and performance-optimized.

• Vertical-Specific Support: Special packages tailored for impacted verticals like automotive, fashion, and retail.

“This offering is built specifically for verticals most impacted by tariffs,” said Miles Dennison, SVP of Direct Demand at SonobiTV. “Advertisers are looking for cost certainty and dependable results, and that’s exactly what SonobiTV provides.”

Premium Supply, Proven Tools, and Flexible Execution

SonobiTV’s latest offering goes beyond just cost control. It delivers access to high-performing inventory, precision targeting, and white-glove support.

What advertisers get with the new CTV packages:

• Curated Inventory Access
  Partnering with over 2,000 premium publishers, SonobiTV ensures that every ad appears in brand-safe, high-quality environments—from streaming TV apps to network-backed OTT channels.

• Boost Technology for Optimization
  SonobiTV’s proprietary Boost technology analyzes real-time performance signals to automatically optimize campaigns for the best possible return on ad spend (ROAS).

• Custom Campaign Strategy
  The managed service team works directly with agencies and brands to tailor each campaign based on audience segments, creative goals, and industry nuances.

• Flexibility Across Objectives
  Whether the goal is brand awareness, multicultural engagement, or direct response, packages can be tailored accordingly—without the need to overspend or overextend.

Economic Volatility Calls for Media Stability

As businesses brace for price increases, advertising efficiency becomes non-negotiable. SonobiTV’s tariff ad packages empower marketers to maintain their media momentum, despite budget pressures.

Why this matters for brands:

• Stability in planning – Predictable pricing simplifies quarterly or annual planning.

• Reduced risk – Market swings won’t disrupt ad delivery or cost structure.

• Performance accountability – Advanced optimization tools and white-glove support reduce waste and improve outcomes.

This initiative helps advertisers avoid panic-driven budget cuts and continue engaging audiences during a critical period for brand trust and loyalty.

A Smart Response to Market Disruption

SonobiTV’s Strategic Tariff Advertising Packages are more than just a pricing model—they’re a strategic safeguard for brands navigating unpredictable economic terrain. By blending cost stability, high-quality inventory, and performance-first tools, SonobiTV delivers a solution that keeps advertisers in control and on budget—even as tariffs and inflation complicate the landscape.

With curated packages available now for key verticals and the backing of Sonobi’s robust CTV infrastructure, advertisers don’t have to choose between impact and affordability—they can have both.