Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing

Treasure Data has unveiled Treasure Data Live Connect, a zero-copy feature within its Customer Data Platform (CDP), now available for the Databricks Data Intelligence Platform. This integration, powered by Databricks Delta Sharing, allows customers to significantly reduce costs, streamline security governance, and minimize operational overhead while facilitating data movement between Treasure Data’s CDP and the Databricks platform.

A Win-Win for Marketing and IT

“Marketing teams want to leverage all available data for enhanced audience segmentation and activation, while IT teams seek greater versatility, flexibility, and cost management in customer data storage and movement,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Live Connect, powered by Delta Sharing and built on Databricks, provides a solution that benefits everyone. It enables our customers to harness the strengths of both their CDP and the rich data from platforms like Databricks without enforcing a specific architectural approach.”

Key Features of Live Connect

Live Connect is designed as an enterprise zero-copy solution tailored to meet the demanding needs of today’s largest organizations. The integration of Delta Sharing is crucial, facilitating seamless and secure data sharing across organizational boundaries. Here’s how Live Connect enhances data integration:

1. Zero Copy: Access and share data stored in Databricks without creating a persistent copy and avoiding the need for extensive ETL processes.
2. Easy Sync: Seamlessly copy multiple tables from the Databricks Data Intelligence Platform into Treasure Data.

This dual approach combines the advantages of zero-copy access through Delta Sharing with efficient data copying when necessary.

Enhanced Customer Insights

“Enterprise customers utilizing the Databricks Intelligence Platform aspire to achieve a 360-degree view of their customers without the complexities of moving or copying data across different systems,” said Akram Chetibi, Director of Product Management at Databricks. “We are thrilled to empower customers to use Delta Sharing for zero-copy integration with Treasure Data, enabling marketing teams to enrich their lakehouse data with minimal cost and operational overhead.”

With Treasure Data Live Connect, businesses can optimize their customer data management strategies while ensuring secure and efficient data access. This innovative integration not only enhances the collaboration between marketing and IT teams but also provides a robust framework for leveraging live data across platforms.