Airship Expands Experience Platform to the Web for Unified Customer Engagement | Martech Edge | Best News on Marketing and Technology
GFG image
Airship Expands Experience Platform to the Web for Unified Customer Engagement

customer engagement technology

Airship Expands Experience Platform to the Web for Unified Customer Engagement

Airship Expands Experience Platform to the Web for Unified Customer Engagement

Business Wire

Published on : Oct 10, 2024

As referral traffic from search engines and social networks declines, and paid acquisition costs rise, brands must focus on building direct customer relationships. This shift is crucial for deepening engagement, driving repeat conversions, and fostering loyalty, all of which contribute to increased customer lifetime value and sustainable business growth. However, many organizations face challenges due to siloed teams, channels, and data, making it difficult to deliver the unified experiences customers demand.

Airship’s Solution

To address these challenges, Airship, a mobile-first customer experience company, has announced that all Experience Platform capabilities developed for apps are now available on the web. This expansion allows customer-facing teams to create relevant and unified experiences across apps, websites, and all channels, enabling customers to complete high-value actions without requiring developer support.

Key Solutions for Web Marketers

  1. Experience Editor:

    • No-code creation of flexible web and app experiences with native performance and measurement.
  2. Scenes & Stories:

    • Immersive content to enhance onboarding, opt-in/registration, adoption, and conversion.
  3. Surveys:

    • Simple collection of feedback, interests, and preferences to inform personalized experiences.
  4. Embedded Content:

    • Personalization of content blocks within Scenes, Stories, and Surveys, targeting all customers, including those who usually ignore messages.
  5. Preference Centre:

    • Allows customers to choose how, when, and where they want to be communicated with across all channels.
  6. Airship Journeys AI:

    • Automatically generates journeys and compelling content using zero-party data for optimized conversion and customer lifecycle goals.
  7. Experimentation:

    • Testing and optimizing the performance of audience segments, journeys, features, and messages through A/B and multivariate tests.

Expert Insights

Forrester Research highlights the importance of coherent customer experiences across channels, noting that failure to do so can lead to lost ground against competitors. Georgi Pepelyankov, Head of Marketing Transformation at Kindred Group, states that Airship's no-code experiences help integrate messaging more effectively across platforms. Jessy Trengove, Chief Product Officer at Vinyl Group, praises Airship Journeys for its ability to drive critical business KPIs, and notes the enhanced capabilities of Airship Journeys AI in generating content and journeys rapidly.

As consumer behavior continues to evolve, brands must adapt their marketing strategies for greater agility and relevance. By expanding its platform to the web, Airship empowers companies to deliver value and capture more from their customers, addressing the complexities of modern marketing in an omnichannel landscape.