Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency

Phreesia is proud to announce its membership in the Network Advertising Initiative (NAI), a leading non-profit organization focused on responsible data collection and use in digital advertising. This partnership underscores Phreesia's ongoing commitment to consumer data privacy, particularly in the healthcare sector.

Commitment to Consumer Data Privacy

• Joining NAI: Phreesia will collaborate with the NAI to promote consumer-centric privacy practices within healthcare and play a key role in shaping the national dialogue on data privacy.
• Privacy Standards: Melissa Mitchell, Phreesia’s Chief Privacy Officer, emphasized the company’s long-standing dedication to privacy and consent, having implemented affirmative opt-in consent long before it became standard practice.

Advocacy and Policy Development

• Focus on Advocacy: As a member of the NAI, Phreesia will work towards advocating national policies that enable the beneficial use of healthcare data while safeguarding consumer privacy.
• Response from NAI: Leigh Freund, President and CEO of NAI, welcomed Phreesia, highlighting the importance of responsible data management amid evolving privacy regulations.

Importance of Personalized Health Information

• Consumer Research Insights: Research from Phreesia indicates that consumers appreciate personalized health content, as it provides relevant information tailored to their needs. A survey of over 9,200 participants revealed that more than 80% value receiving new and relevant information about their medications and therapies.
• Impact on Health Outcomes: David Linetsky, SVP of Life Sciences at Phreesia, noted that access to personalized information at crucial moments in patients' health journeys can enhance engagement, improve interactions with healthcare providers, and potentially save lives by increasing vaccination rates and facilitating early diagnosis.

By joining the NAI, Phreesia reaffirms its commitment to prioritizing consumer privacy and consent in the healthcare industry. The collaboration aims to enhance the responsible use of healthcare data while promoting policies that benefit consumers and improve health outcomes.