Tofu, the AI-powered platform for B2B marketing teams, has successfully raised $12 million in Series A funding. Led by SignalFire, with participation from HubSpot Ventures and other investors, this funding will further accelerate Tofu’s mission to simplify marketing workflows and enhance campaign performance for GTM (go-to-market) teams. Tofu’s platform consolidates campaign execution across multiple channels, helping teams scale personalized, omni-channel campaigns with greater efficiency.

Developments

• Series A Funding Success
  Tofu has raised $12 million in Series A funding, led by SignalFire and supported by HubSpot Ventures, Tau Ventures, Correlation Ventures, and a range of other investors. This funding will help drive the platform's growth and innovation.

• Solving the Martech Tool Overload
  Tofu’s unified platform addresses a significant pain point for marketing teams: the overwhelming number of martech tools. By consolidating campaign execution, Tofu allows GTM teams to manage their campaigns without juggling multiple point solutions.

• Impressive Growth and Adoption
  Over the past year, Tofu has seen exceptional growth, with a 12x revenue increase and a 36x surge in content generated. The platform has gained traction among both startups and enterprises like RingCentral, Check Point, and Bluecore, highlighting its scalability.

• Efficiency and Engagement Boost
  Companies using Tofu’s platform report substantial improvements in marketing performance. The platform enables faster campaign creation, with teams experiencing up to a 75% reduction in creation time. Engagement rates across channels have risen by 230%, showing Tofu’s impact on marketing efficiency and results.

• Platform Capabilities for Diverse GTM Teams
  Tofu’s solution is designed for various marketing functions, including demand generation, content marketing, lifecycle marketing, event marketing, digital marketing, and outbound SDR campaigns. It caters to the specific needs of different GTM teams, making it a versatile tool for diverse marketing strategies.

With its Series A funding and strong growth trajectory, Tofu is well-positioned to revolutionize B2B marketing. By providing a unified platform that consolidates omni-channel campaigns, Tofu helps marketing teams reduce complexity, increase efficiency, and drive higher engagement and conversion rates.

Syniverse and Adobe have partnered to integrate Syniverse's SMS messaging into the Adobe Campaign omnichannel marketing platform. This collaboration enhances customer engagement by delivering personalized, targeted SMS messages worldwide, improving the overall customer experience and supporting businesses in creating long-term relationships.

Features and Benefits

• Optimized Customer Engagement
  Through Adobe Campaign, businesses can use Syniverse’s SMS messaging solution to send real-time, personalized messages. This direct and effective communication channel helps brands deliver exclusive offers and promotions to their customers, enhancing customer loyalty and satisfaction.

• Scalable Messaging Solution
  Syniverse's messaging solution can handle millions of messages per minute, offering scalability for businesses of all sizes. It supports both one-way and two-way messaging, allowing brands to interact with their customers in real time.

• Global Reach with Compliance
  Syniverse’s solution supports global messaging, leveraging its expertise in navigating messaging regulations across regions. This ensures messages are securely delivered without being intercepted by spam filters, making the platform a trusted choice for worldwide communication.

• Multimedia and Real-Time Translations
  Businesses can enhance their SMS campaigns with multimedia content and real-time text translations, offering a richer, more engaging experience for customers in different languages and regions.

• Integration and Efficiency
  Syniverse’s SMS solution integrates seamlessly into Adobe Campaign via the SMPP over SSL protocol. This integration streamlines messaging operations by consolidating multiple systems into a single architecture, reducing complexity for businesses.

• Volume Discounts and Global Network
  Organizations can take advantage of volume discounts when using Syniverse for messaging. With connections to over 800 mobile network operators (MNOs) and the ability to deliver 84 million messages an hour, Syniverse ensures efficient and widespread global messaging.

Syniverse’s SMS messaging solution, integrated into Adobe Campaign, offers businesses a powerful tool to enhance customer communication, drive engagement, and build strong relationships. With its scalability, global reach, and security features, this collaboration allows businesses to deliver personalized experiences to customers while ensuring compliance with global messaging regulations.

Sourcepoint, a leader in privacy software, has announced two key features for its Universal Consent & Preferences platform: Legal Preferences and Transaction Receipts. These new capabilities are designed to help organizations effectively manage privacy compliance while enabling the activation of first-party data. The platform allows for the detailed tracking of user consent and privacy preferences, essential as privacy regulations grow more complex in 2025.

Features and Benefits

• Legal Preferences
  Legal Preferences provides a centralized library of all user-facing legal policies, such as privacy policies and terms of use. With robust version control, this feature ensures that updates to policies are tracked and notices are triggered when policies change. It supports global templates with regional customization to meet local privacy laws, integrating seamlessly into consent workflows to document user acknowledgments.

• Transaction Receipts
  Transaction Receipts offer a searchable record of all user interactions with privacy-related content. This includes:

  • Legal policy acknowledgements
  • Sensitive data processing consent
  • Age verification
  • AI feature opt-ins
  • Email subscriptions The platform maintains detailed timestamps, version tracking, and a searchable database with unique transaction identifiers for each user interaction.
    
    
• Real-Time Consent Verification
  The platform provides real-time verification of consent status across various platforms, ensuring that first-party data can be confidently activated while maintaining privacy compliance. This verification is critical for marketing teams to ensure campaigns meet legal requirements before execution.
  
  

• Adaptability to Regulatory Changes
  As privacy regulations evolve, Sourcepoint’s Dialogue platform remains flexible, enabling organizations to adjust quickly to new rules around sensitive data, AI governance, and automated decision-making. This adaptability allows businesses to maintain compliance while effectively managing their user privacy data.

• Vendor Management and Accountability
  Sourcepoint’s platform supports detailed audit trails, ensuring that organizations can track privacy choices and consent records across their technology ecosystem. This is particularly important as U.S. state privacy laws place increasing emphasis on vendor oversight and data protection.

With privacy regulations becoming more stringent, Sourcepoint’s enhanced Universal Consent & Preferences platform offers a robust solution to help organizations manage compliance. The new Legal Preferences and Transaction Receipts features provide businesses with the tools they need to track user consent, ensure privacy compliance, and activate first-party data confidently.

Integral Ad Science (IAS) has introduced enhanced features for its Content Block List optimization solution for Meta’s Facebook and Instagram Feed and Reels. IAS, a global leader in media measurement, was selected as the development partner by Meta in October 2024. This collaboration offers advertisers new tools to improve brand safety and media quality on these social platforms.

Developments

• Expanded Content Categories
  IAS’s Content Block Lists for Meta now includes nine new content categories, totaling 45 categories, alongside support for six additional languages, bringing the total number of languages supported to 34.

• Optimizing Ad Placements
  Advertisers now have the ability to automatically avoid placing ads next to content deemed unsuitable, ensuring alignment with industry standards. This optimization has led to a 71% reduction in wasted ad spend on unsuitable content since its launch in October.

• Social Optimization for Better Brand Suitability
  IAS enables advertisers to deliver brand-appropriate ad placements with Social Optimization. This feature ensures impressions are made in suitable contexts across Meta's platforms, proactively screening content for brand alignment.

• Customizable Content Block Lists
  The solution offers dynamic, customizable block lists based on industry standards. Advertisers can fine-tune their ad placements, benefiting from more granular control than publisher-level block lists.

• Seamless Integration and Activation
  Advertisers can easily activate the solution with a one-time setup in IAS Signal, ensuring ads are placed next to suitable content with minimal effort.

• AI-Driven Technology
  IAS leverages AI-driven multimedia technology to analyze content frame-by-frame, using image, audio, and text signals for accurate content classification, ensuring the highest standards in brand safety.

• End-to-End Support for Global Campaigns
  The solution supports campaigns in 34 languages, allowing global advertisers to scale their campaigns while maintaining brand suitability across Meta’s platforms.

The collaboration between IAS and Meta offers global advertisers a comprehensive solution to enhance brand safety and media quality on Facebook and Instagram. With powerful features such as expanded content categories, customizable block lists, and AI-powered optimization, IAS is poised to deliver meaningful improvements in ad placement, safeguarding campaigns and reducing wasted spend.

Sprout Social has unveiled Sprout Social Influencer Marketing, a rebranded and AI-powered platform formerly known as Tagger Media. With nearly half of all consumers making purchases based on influencer posts, this solution helps brands identify, activate, and manage influencers more effectively—driving authentic engagement and stronger ROI.

Benefits:
AI-Powered Insights – Discover the right influencers and optimize campaign performance.
Centralized Campaign Management – Streamlined workflows for efficiency and impact.
Data-Driven Decision Making – Advanced analytics to maximize ROI.

"With influencer marketing projected to be a $199B industry by 2032, brands must prioritize authentic, relationship-driven campaigns," said Scott Morris, CMO of Sprout Social.

A Forrester study found that brands using Sprout Social Influencer Marketing saved 25% of time on influencer discovery and management. Kroger Co.’s Social Media Manager, Ryan Wenstrup-Moore, emphasized its impact in finding value-aligned creators to drive authentic content.

Looking ahead to 2025, Sprout Social will roll out new AI-powered features, making influencer discovery, vetting, and partnerships even more seamless.

Mediaocean has successfully acquired Innovid, merging it with Flashtalking to establish a leading independent ad tech platform. The combined entity empowers brands, agencies, and publishers with greater control, transparency, and intelligence across CTV, digital, social, and linear channels.

Seamless Omnichannel Ad Tech – Independent ad serving, creative personalization, and measurement in one platform.
AI-Powered Optimization – Real-time data-driven insights for efficient and effective campaign performance.
Freedom from Walled Gardens – A transparent, scalable alternative to big-tech solutions.

"This is a defining moment for our industry, giving advertisers the control they deserve over their media investments," said Bill Wise, Co-Founder & CEO of Mediaocean.

Driving Innovation & Advertiser Control

Zvika Netter (CEO, Innovid) will lead the combined entity, reporting to Bill Wise and joining Mediaocean’s Board.
Grant Parker (former Flashtalking head) is now President of the new entity.

"For too long, advertisers have been constrained by restrictive tech and limited transparency. We’re changing that by offering an unbiased global platform that puts brands and agencies back in control," said Netter.

With this acquisition, Mediaocean strengthens its commitment to an open, independent, and innovation-driven advertising ecosystem.

FormAssembly, a leading web forms and data collection platform, has announced two major leadership appointments:

Lou Ponticas joins the Board of Directors, bringing expertise in scaling enterprise SaaS platforms and operational strategy.
Tom Urie is named President and COO, focusing on product-market fit, go-to-market strategy, and driving growth.

"Lou’s experience in scaling MuleSoft within the Salesforce ecosystem and Tom’s transformational leadership will help guide FormAssembly into its next phase of innovation and enterprise expansion," said Cedric Savarese, CEO of FormAssembly.

Enterprise-Grade Data Collection & Stewardship

With 350+ five-star reviews on Salesforce AppExchange, FormAssembly remains a trusted solution for secure data collection. The company’s robust security framework, compliance certifications, and privacy-first approach help organizations safeguard their most valuable asset: data.

"FormAssembly’s commitment to secure, compliant data collection is unparalleled. I’m excited to support its mission and accelerate its impact in enterprise markets," said Urie.

Locafy Limited, a global leader in location-based digital marketing and SEO solutions, has launched Localizer—a game-changing local SEO platform designed to help businesses rank higher in local search results with greater efficiency and lower costs.

With 46% of Google searches focused on local products and services, businesses that fail to appear on Page 1 risk missing significant revenue opportunities. Localizer simplifies local SEO with a turnkey, scalable approach that boosts rankings across Google’s Local Pack, business listings, and organic search results.

How Localizer Works

Localizer optimizes businesses' online presence through a four-step strategy:

Syndicated Business Listings – Distributes accurate business data across 120+ directories, maps, and voice search platforms.
Optimized Landing Pages – Creates independent, high-ranking web pages targeting local keywords.
Enhanced Google Business Profile (GBP) Visibility – Applies SEO technology to improve Local Pack rankings where 44% of mobile search clicks occur.
Content Publishing – Produces high-quality, intent-driven articles to boost authority and organic search performance.

By aligning with consumer search intent—whether transactional, navigational, commercial, or informational—Localizer ensures businesses increase their discoverability across all key search channels.

Transitioning to a Partner-Led Model

Locafy is also restructuring its reseller model through Partners, where partners manage client relationships, while Locafy delivers the technology and billing. This shift has already generated $35,000 in new recurring monthly revenue, with $25,000 in cost savings from transitioning sales staff into performance-based partners.

"With Localizer, we're redefining local SEO while empowering our partners with a scalable, results-driven approach," said Locafy CEO Gavin Burnett. "This transition positions us for accelerated growth while ensuring our partners and customers maximize success in local search.”