Phonexa, a leader in performance marketing automation software, has launched its one-to-one consent features to align with the stringent requirements set forth by the Federal Communications Commission (FCC) for 2024. The new Consent Branch Solution streamlines the process for businesses to obtain explicit consumer consent before engaging them through automated telephone dialing systems (ATDS).

Understanding the Regulatory Changes: The upcoming FCC regulations mandate that businesses secure clear and explicit consent from consumers prior to initiating any automated calls or text messages. This regulatory change is designed to enhance consumer protection in a rapidly evolving landscape. Phonexa's Consent Branch features facilitate compliance with these new regulations while empowering businesses to foster trust and transparency with their customers.

• Custom and Generic Consent via APIs:
  Phonexa's Consent Branch System integrates seamlessly via API, allowing consumers to submit their information (without personally identifiable information, or PII) and receive tailored consent language from matching service providers. This functionality ensures compliance with one-to-one consent rules by empowering consumers to select the service providers they wish to connect with.

• Form Builder with Enabled Consent Branches:
  Integrated into Phonexa’s Lead Management System (LMS Sync), the Form Builder now includes a Consent Page feature. This user-friendly drag-and-drop interface allows businesses to create custom forms in minutes, which can be easily embedded on their websites to capture valuable leads. Real-time tracking and insights on every form submission streamline lead management and conversion.

Enhancing Consumer Confidence: Phonexa’s approach not only meets the compliance standards set by the FCC but also enhances consumer confidence by providing transparency. Organizations can effectively manage multiple partners, ensuring that each service provider receives explicit and tailored consent from consumers.

Leadership Insights: "Our solution empowers publishers, networks, and service providers to navigate the complexities of the 2024 FCC regulations," stated Liana Tonoyan, Chief Information Officer of Phonexa. "The Consent Branch features we've developed equip organizations with advanced capabilities to offer both custom and generic consent language, ensuring compliance while enhancing the consumer experience."

With the launch of its one-to-one consent features, Phonexa is setting a new standard for compliance in the performance marketing sector. By simplifying the consent process and integrating it into its comprehensive platform, Phonexa enables businesses to build trust with consumers and adhere to the evolving regulatory landscape.