HG Insights Partners with INFUSE to Enhance B2B Demand Generation and Technology Intelligence | Martech Edge | Best News on Marketing and Technology
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HG Insights Partners with INFUSE to Enhance B2B Demand Generation and Technology Intelligence

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HG Insights Partners with INFUSE to Enhance B2B Demand Generation and Technology Intelligence

HG Insights Partners with INFUSE to Enhance B2B Demand Generation and Technology Intelligence

Business Wire

Published on : Oct 30, 2024

HG Insights, the provider of data-driven insights for 90% of tech companies in the Fortune 100, has announced a strategic partnership with INFUSE, a global B2B demand performance partner. This collaboration aims to deliver a comprehensive solution that enables businesses to identify and engage key buyers, uncover competitive displacement opportunities, and allocate sales resources efficiently.

Empowering Businesses: Through this partnership, businesses can:

  • Strategically Plan GTM Initiatives: Develop and execute effective go-to-market (GTM) strategies.
  • Optimize Territory and Account Distribution: Enhance account-based marketing (ABM) efforts and territory management.
  • Increase Sales Penetration: Improve engagement-to-close ratios and account expansion initiatives.

Rohini Kasturi, CEO and Board Member of HG Insights, stated, “This partnership represents the first of several we have planned with solutions that complement HG’s existing domain expertise. By activating our unique technographic insights, we can help our customers drive efficiency in any market and enable the best GTM decision-making. We look forward to delivering innovative, AI-powered go-to-market solutions to empower our customers around the world.”

Unlocking Demand and Technology Intelligence: By merging INFUSE's demand generation expertise with HG's Technology Intelligence, customers can enhance their GTM strategies and make informed business decisions. The integration of HG data with INFUSE's digital omnichannel demand strategies allows clients to:

  • Understand Account Tech Stacks: Gain insights into technology usage within target accounts.
  • Uncover Spend Data: Analyze IT categories and installation footprints.
  • Engage Buying Groups: Connect with stakeholders at various buying stages to accelerate sales pipelines.

Now, HG clients can accurately size markets using over 20 billion unique data sources via HG Insights, engaging target market buying groups with INFUSE's first-party data covering more than 252 million B2B profiles.

Insights from Leaders: Alexander Kesler, Founder and CEO of INFUSE, emphasized, "By merging INFUSE's demand generation expertise with HG's advanced Technology Intelligence, we’re equipping our clients to enhance their go-to-market strategies and make smarter business decisions. With HG Insights' expansive market data and our tailored omnichannel approaches, organizations can gain critical insights into their target accounts, engage effectively throughout the buying journey, and accelerate their pipeline and revenue. Together, we’re transforming the landscape of demand generation."

Achieving Success: The collaboration allows businesses to:

  • Plan Strategies: Discover growth opportunities, protect market share, and allocate sales resources effectively.
  • Identify Opportunities: Pinpoint technologies used by prospects and track accounts with a high likelihood to purchase.
  • Optimize the Buyer’s Journey: Increase pipeline velocity, enhance conversion rates, and shorten sales cycles.
  • Activate Demand: Engage key buyers with the support of over 1,200 demand experts and real-time insights from the INFUSE Demand Accelerator.

Limited-Time Offer: As part of this collaboration, HG Insights customers can access INFUSE 100, which provides 100 verified, nurture-ready leads to jumpstart their demand generation efforts—free of charge. This limited-time offer is designed to help HG Insights users leverage technology insights and drive demand among qualified prospects to accelerate growth.