QuestionPro, a global leader in online survey and research services, has announced the appointment of Chris Robson as Vice President of Managed Services. In this newly established role, Robson will focus on creating a Managed Services division aimed at helping clients maximize the capabilities of QuestionPro's advanced research platform. With his extensive background in data science and innovation, Robson brings expertise in AI and data-driven methodologies to his position, setting a foundation for enhanced client support and innovative research solutions.

• Industry Expertise and Background:

  • Chris Robson is recognized as a thought leader in the research industry and is a mathematician by training.
  • Previously, he served as Global Head of Data Science at Human8, where he introduced generative AI applications and LLM methodologies.
  • He has a wealth of experience from roles at HP, where he led large research and software teams, and ORC, where he innovated data-driven insights as Chief Innovation Officer.
  • Robson also co-founded Parametric Marketing and Deckchair Data, pioneering new approaches in research analytics.

• Role and Responsibilities at QuestionPro:

  • Robson will establish and lead QuestionPro's Managed Services Group, assisting clients beyond the platform's built-in research tools.
  • The division will offer project management, study design, custom programming, and advanced analytics to enhance client experience.
  • Managed Services aims to support a variety of client needs, from complete project execution to the customization of individual survey questions.

• Focus on AI-Driven Insights:

  • Robson plans to incorporate AI into QuestionPro's platform to elevate consumer insights using techniques like synthetic data.
  • This initiative aims to drive deeper, data-centered insights that will enable clients to make informed business decisions.

• Endorsement and Vision:

  • Vivek Bhaskaran, founder and CEO of QuestionPro, expressed enthusiasm for Robson’s return, highlighting his role in developing key platform features.
  • Bhaskaran emphasizes the strategic value Robson brings in launching a new division focused on applying AI-driven solutions for enhanced customer experiences.

Chris Robson’s addition to the QuestionPro team as VP of Managed Services signals a new era of innovation and customer-focused solutions. His deep expertise in AI and data science will support the company’s mission to provide clients with enhanced, data-driven insights that drive meaningful business outcomes. The Managed Services division aims to deliver comprehensive research support and custom services, empowering clients to fully leverage QuestionPro’s advanced research tools.