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Zefr Launches Brand Safety and Suitability Measurement Solution for Snapchat

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Zefr Launches Brand Safety and Suitability Measurement Solution for Snapchat

Zefr Launches Brand Safety and Suitability Measurement Solution for Snapchat

PR Newswire

Published on : Oct 30, 2024

Zefr, a global leader in brand suitability and content measurement, has announced the launch of its innovative Brand Safety and Suitability Measurement solution for Snapchat. Developed in collaboration with Snap Inc. (NYSE: SNAP), this new offering equips advertisers with enhanced transparency and control over their campaigns, utilizing Zefr's patented AI and machine learning technology. This launch expands Zefr’s industry-leading measurement capabilities to one of the most dynamic social platforms available today.

Empowering Advertisers: "We are excited to partner with Snap to bring our advanced measurement capabilities to Snapchat, giving brands a powerful tool to ensure their ads are delivered in suitable and brand-safe environments," stated Richard Raddon, co-founder and co-CEO of Zefr. "Snapchat represents a key channel for reaching engaged audiences, and our partnership will allow advertisers to benefit from deeper insights and actionable data on the platform."

Enhancing Transparency for Snap Advertisers: Zefr's Brand Safety and Suitability solution offers advertisers independent, third-party verification of content adjacencies on Snapchat. This post-bid measurement product employs Zefr's proprietary AI to conduct a comprehensive analysis of video, audio, and text content, ensuring the highest level of accuracy in assessing brand safety and suitability. With coverage across Snapchat's key ad inventory sources, advertisers can now have greater confidence in the safety and suitability of their ad spending.

Collaboration Highlights: "We are excited to partner with Zefr to provide an enhanced layer of brand safety and suitability for Snap advertisers," said Darshan Kantak, SVP of Revenue Product at Snap. "This collaboration marks a significant advancement in our brand safety efforts, granting advertisers both control and transparency over their campaigns. We are particularly thrilled to extend these solutions to Spotlight, an exciting format for our clients."

Seamless Integration and Reporting: Zefr's solution integrates smoothly with Snapchat's advertising tools, creating a user-friendly experience for advertisers seeking to enhance the safety and suitability of their campaigns. Through Zefr's Atrium dashboard, brands can access detailed reporting and insights aligned with twelve different suitability categories. This capability empowers advertisers to make informed decisions regarding their media placements.

Zefr's new Brand Safety and Suitability Measurement solution represents a significant advancement in advertising transparency and control on Snapchat. By leveraging advanced AI technology, Zefr enhances advertisers' ability to ensure that their campaigns are delivered in safe and suitable environments, ultimately driving more effective engagement with their target audiences.