Jasper, the leading AI marketing platform, introduced its revolutionary AI knowledge and context layer at the Web Summit. With the launch of Brand IQ and Marketing IQ technologies, Jasper empowers marketers to scale content and campaigns that are on-brand and optimized for best practices, ensuring seamless brand compliance across text and visual content.

1. Introducing Brand IQ and Marketing IQ

   • Jasper releases the first AI-powered platform specifically for marketing with Brand IQ and Marketing IQ technologies.
   • These technologies enhance content and campaign scalability, integrating marketing expertise into AI for better results.

2. Brand IQ: Advanced Brand Control

   • Brand IQ embeds a company’s brand guidelines directly into the AI model for both text and visual content.
   • Ensures consistency across formats without manual intervention, maintaining brand integrity even at scale.
   • Provides tools for fine-tuning voice, tone, style, and visual guidelines using a user-friendly UI.
   • Ideal for B2C companies managing large volumes of content, such as retail and media clients.

3. Marketing IQ: Enhanced Marketing Intelligence

   • Marketing IQ adds a marketing-specific knowledge layer to the AI, improving outputs like blog posts, email subject lines, and more.
   • Built-in marketing best practices for optimized search and engagement metrics.
   • Supports multimodal content, such as text-to-image and image-to-text conversion, for richer marketing outputs.
   • Reduces time spent on prompt engineering by embedding marketing intelligence into the AI model.

4. Jasper’s Role in AI Marketing Solutions

   • Jasper has become a leading AI solution for enterprise marketing, trusted by nearly 20% of the Fortune 500.
   • Sees rapid growth with a doubling of enterprise revenue year-over-year, serving clients like Prudential, Ulta Beauty, and Wayfair.
   • Offers AI solutions that scale content creation and ensure brand compliance at a fraction of the traditional time.

With the introduction of Brand IQ and Marketing IQ, Jasper revolutionizes AI for marketing, making it easier for companies to create scalable, on-brand content while maintaining brand integrity. The platform's built-in marketing knowledge and advanced capabilities position it as the go-to solution for enterprise marketing needs, empowering brands to deliver optimized, high-quality content at scale.

Comviva, a global leader in customer experience and data monetisation solutions, has announced a strategic collaboration with Amazon Web Services (AWS) to build a cloud-first, AI-driven strategy aimed at accelerating time to market and enabling non-linear revenue growth. This partnership will empower Communication Service Providers (CSPs) with next-generation software products and platforms delivered through a Software-as-a-Service (SaaS) model.

1. Collaboration Overview

   • Comviva joins forces with AWS to leverage cloud and AI-driven solutions for faster, scalable business transformation.
   • The partnership focuses on SaaS product offerings and modernisation of platforms across key sectors such as DigiTech, MarTech, RevTech, and FinTech.

2. Key Areas of Collaboration

   • The collaboration spans several key initiatives, including product modernisation, competency development, culture transformation, business growth, and the enablement of generative AI.
   • Comviva’s cloud-native solutions will help CSPs optimize costs, reduce risks, and drive more value for their customers.

3. AI and SaaS Enablement for CSPs

   • Comviva’s core platforms will integrate Amazon Bedrock to enhance product experiences with AI and generative AI capabilities, improving customer engagement and business operations.
   • The partnership also explores Amazon Q to boost developer productivity and optimize service management through AI-powered operations.

4. Workforce Upskilling on AWS Technologies

   • Over 2,000 Comviva employees are being trained and certified on AWS technologies to ensure the company’s workforce is well-equipped to drive digital transformation and modernization.
   • This emphasis on upskilling ensures that Comviva’s teams can fully leverage AWS’s secure, scalable, and innovative cloud solutions.

5. Statements from Leadership

   • Rajesh Chandiramani, CEO of Comviva, highlighted the value of cloud solutions in enabling telecom operators to experiment with new strategies and business models.
   • V.G. Sundar Ram, Head of AWS Business Development, India and South Asia, expressed excitement about supporting Comviva’s transition into a SaaS organization and accelerating its digital transformation.

This collaboration between Comviva and AWS represents a significant milestone in the telecom sector, where cloud-first and AI-driven solutions are poised to redefine the customer experience. By harnessing AWS’s advanced cloud technologies, Comviva is well-positioned to drive innovation, empower CSPs, and deliver new business opportunities in a rapidly evolving digital landscape.

SurveyMonkey, the world’s leading platform for surveys and forms, has announced a new feature that allows users to share surveys and forms directly to WhatsApp. This addition makes it easier for customers to reach their audiences instantly, leveraging the massive popularity of WhatsApp, which boasts over 2 billion active users. The WhatsApp social sharing option joins other platforms like LinkedIn, X (formerly Twitter), Facebook, and Microsoft Teams, offering users even more ways to engage with their target audience.

1. WhatsApp Integration for Seamless Sharing

   • SurveyMonkey’s new feature allows users to share surveys with a single click to WhatsApp groups and contacts.
   • The feature enhances engagement, allowing SurveyMonkey customers to instantly collect insights from a broader audience via mobile devices.

2. Impact on Engagement

   • The WhatsApp social sharing feature has seen an impressive response, generating twice as many clicks and shares compared to other social media platforms on SurveyMonkey.
   • This highlights WhatsApp’s power as a globally trusted platform for reaching audiences effectively and in real time.

3. Global Reach for SurveyMonkey Users

   • SurveyMonkey’s customer base spans over 130 countries and includes users who speak 56 different languages, making WhatsApp’s global reach particularly impactful.
   • The integration ensures that businesses and organizations can easily gather feedback from diverse demographics on a platform that is widely used worldwide.

4. SurveyMonkey’s Milestone Year

   • This new feature adds to a series of recent innovations by SurveyMonkey, including advanced analysis capabilities like multi-survey analysis, which allows users to consolidate data from multiple surveys into actionable insights.
   • SurveyMonkey has also earned recognition as the #1 online form builder in G2’s Fall Enterprise Grid® Report for the third time in 2024.

5. Recent Product Enhancements

   • SurveyMonkey's best-in-class forms product has seen significant upgrades, such as a new PayPal integration for secure global payments.
   • These updates, along with the WhatsApp integration, are designed to streamline global data collection and improve user experience.

SurveyMonkey’s integration of WhatsApp for social survey sharing represents a major leap forward in helping businesses and organizations engage with their audience on a platform they already trust. The feature’s overwhelming engagement numbers signal a promising future for real-time, mobile-first data collection and customer insights. With WhatsApp now part of the social sharing options, SurveyMonkey continues to empower its global user base with innovative solutions.

MessageWhiz by MMDSmart, a leading enterprise messaging solution platform, has launched a redesigned portal aimed at improving the user experience and simplifying campaign management. With new features such as AI-driven messaging optimization, advanced analytics, and a three-step message creation flow, businesses can now more effectively engage with their customers.

1. Revamped User Interface for Seamless Campaign Management

   • The redesigned MessageWhiz portal introduces a simplified interface that makes it easier for businesses to create and manage messaging campaigns.
   • The three-step message creation process allows users to quickly craft and send targeted messages, streamlining workflow and enhancing campaign efficiency.

2. AI-Powered Messaging Optimization

   • With enhanced generative AI capabilities, the new portal allows businesses to optimize their messaging strategies with greater precision.
   • AI tools help fine-tune campaigns, ensuring that businesses can reach their audience with the most effective communication.

3. Multi-Agent Functionality for Enhanced Team Collaboration

   • The upgraded portal features multi-agent functionality, enabling teams to collaborate more effectively when managing 2-way messaging campaigns.
   • This feature ensures consistency and efficiency by allowing multiple agents to work on the same conversations, improving the overall customer communication process.

4. Advanced Analytics for Data-Driven Insights

   • The new analytics dashboard provides deeper insights into campaign performance, allowing businesses to track key metrics, identify trends, and make data-driven decisions.
   • The detailed performance data helps refine messaging strategies for better results in future campaigns.

5. Security and Reliability for Global Messaging

   • The updated MessageWhiz portal prioritizes security and reliability, ensuring that businesses can trust the platform to deliver messages securely and quickly across the globe.
   • With a focus on seamless global communication, businesses can confidently execute multi-channel campaigns without compromising on performance or security.

The redesigned MessageWhiz portal offers businesses powerful new tools to enhance their messaging campaigns. With AI-driven optimization, improved team collaboration, advanced analytics, and a user-friendly interface, the platform is poised to help businesses achieve greater success in their customer communication efforts. Whether crafting SMS messages or managing multi-channel campaigns, the new portal provides everything needed for effective messaging strategies.

Artlist, a leading creative technology company, has unveiled the Artlist Trend Report 2025, providing valuable insights into the future of creativity. The report presents predictions from global industry leaders and data from over 5,000 creators worldwide, offering brands and content creators a roadmap to navigate the evolving creative landscape.

1. The Human Renaissance: Emphasizing Human Creativity in a Digital Age

   • The report highlights a shift toward human-centered content, focusing on emotional depth, humor, and authentic storytelling.
   • AI will play a supporting role, helping creators spark new ideas and streamline ideation, with 30% of creators noting AI's effectiveness in concept exploration.

2. Balancing Innovation with Compliance in AI Content Creation

   • As AI content creation continues to grow, concerns about quality, safety, and integration will intensify.
   • The report stresses the importance of adopting quality-driven, compliant AI solutions, with 31% of creators prioritizing AI quality and 26% focused on ownership concerns.

3. Adapting to Fleeting Trends with Nimble Teams

   • In a fast-paced creative landscape, brands need to be agile and responsive to real-time trends.
   • Trust is crucial, and brands must balance big-picture goals with the ability to quickly adapt to shorter trend cycles, ensuring they resonate with their audience without missteps.

4. The Power of Collective Creator Marketing

   • Brands are increasingly forming deeper, more meaningful partnerships with select creators to tell authentic brand stories.
   • The report reveals that 64% of consumers switch brands based on trust and relationship quality, while 40% of creators seek meaningful collaborations with brands.

5. Cross-Generational Content: Reaching Diverse Audiences

   • The convergence of different demographics in digital spaces opens new opportunities for cross-generational content.
   • Brands can tap into universal cultural trends, enhancing their reach across platforms and age groups, maximizing marketing potential.

The Artlist Trend Report 2025 serves as a critical resource for brands and content creators looking to stay ahead of industry shifts. Embracing human creativity, balancing AI with compliance, adapting to fast-moving trends, and fostering genuine creator partnerships are key strategies for success. As the creative industry continues to evolve, those who remain authentic, innovative, and agile will thrive in this dynamic space.

LeapXpert, a leader in responsible business communication, has unveiled its new Messaging Security Package, designed to enhance the security of enterprise messaging systems. This innovative solution includes the Messaging Impersonation Detection™ powered by AI, which safeguards business communications from impersonation and fraud across popular messaging platforms like WhatsApp, iMessage, WeChat, SMS, and LINE.

1. AI-Powered Messaging Impersonation Detection

   • This cutting-edge system uses AI to detect anomalies in messaging behavior, such as changes in tone, syntax, emoji use, and more.
   • By analyzing linguistic patterns, it builds a profile of a client’s typical messaging style, identifying potential impersonation attempts in real-time.
   • The solution provides alerts to both the user and security manager when deviations from the usual messaging behavior are detected.

2. Comprehensive Security Suite: Antivirus, Anti-Malware, and CDR

   • The package includes robust antivirus and anti-malware solutions that scan all messages and attachments for threats before they reach recipient devices.
   • Content Disarm and Reconstruction (CDR) technology removes potentially harmful content from messages, ensuring effective protection against both known and unknown threats.
   • Unlike traditional endpoint security, these solutions proactively neutralize threats before they reach users, providing enhanced security.

3. Real-World Impact and Proven Results

   • LeapXpert's Messaging Impersonation Detection was successfully piloted by HSBC through Cyberport, where it helped detect fraud and impersonation attempts, ensuring enhanced security for banking transactions.
   • The solution was a winner of the Global Anti-Scam Challenge, hosted by the RegTech Association and National Australia Bank (NAB), validating its effectiveness in preventing scams and protecting enterprises from fraud.

4. Security for Enterprise Messaging

   • As businesses increasingly rely on messaging apps for critical communications, LeapXpert's Messaging Security Package fills the gap left by consumer-oriented messaging platforms.
   • The solution ensures that enterprise-level security and data governance are maintained across popular messaging channels.

The LeapXpert Messaging Security Package provides businesses with a powerful, AI-driven toolset to protect their messaging systems from impersonation, fraud, and malware. By offering real-time threat detection, proactive content disarming, and advanced analytics, LeapXpert is helping enterprises navigate the complexities of secure digital communication in an ever-evolving threat landscape.

AtData, a leading provider of email address intelligence solutions, has announced the launch of its Email Marketing Solutions on Snowflake Marketplace. The solutions, including AtData's Email Engagement and Alternative Email products, will now be available as Snowflake Native Apps, empowering marketers to more effectively target and engage consumers across multiple digital channels.

1. Email Engagement: Enhancing Consumer Targeting

   • AtData's Email Engagement product leverages a proprietary model score that measures consumer engagement with email addresses over the past six months.
   • This score helps marketing teams refine their strategies by identifying the most active consumers, optimizing campaign targeting and cadence.
   • The model empowers data scientists to build email-based propensity models to further optimize email marketing efforts and audience creation.

2. Alternative Email: Expanding Digital Reach

   • The Alternative Email solution provides marketers with additional email contacts for consumers, helping to reconnect with lapsed customers and maximize the reach of digital marketing campaigns.
   • This feature is particularly beneficial for boosting the effectiveness of outbound e-marketing efforts and expanding online audience reach.

3. AtData’s Publisher Network & Data-Driven Insights

   • AtData’s proprietary publisher network processes over 150 billion email activity signals per month across 300+ million unique email addresses.
   • This rich data set enables the creation of accurate, actionable insights to enhance email marketing strategies.

4. Integration with Snowflake Marketplace

   • AtData’s Email Marketing Solutions are now available as Native Apps on Snowflake Marketplace, powered by Snowflake’s Snowgrid technology.
   • Snowflake Marketplace simplifies data access and commercialization, allowing organizations to quickly and securely leverage AtData’s solutions within their data infrastructure.

The availability of AtData's Email Marketing Solutions on Snowflake Marketplace marks a significant milestone in helping organizations leverage powerful email address intelligence to boost their marketing effectiveness. With tools like Email Engagement and Alternative Email, marketers can strategically enhance their digital campaigns, reaching more consumers with tailored and optimized messaging.

Magnite, the world’s largest independent sell-side advertising company, has been chosen by TCL, one of the leading consumer electronics and technology brands globally, to support its streaming strategy and strengthen its ad-supported business. As part of this partnership, TCL will use Magnite’s SpringServe ad server and streaming platform to optimize the value of its premium ad inventory.

1. TCL’s Market Position & Streaming Growth

   • TCL maintains a strong position in both the global and US TV market, holding second place for two consecutive years.
   • In 2023, TCL shipped 25.26 million TV units, capturing 12.5% of the market share.
   • The TCL Channel, TCL's integrated free streaming service, now has over 24 million global members, providing significant advertising opportunities.

2. Magnite’s Role in Enhancing TCL’s Streaming Experience

   • Magnite’s SpringServe ad server will be used to improve the viewer experience and optimize ad-supported content on TCL’s streaming platform.
   • Custom tiles and pause ad units will be implemented to enhance user engagement, ensuring that viewers have a seamless and innovative experience.
   • Magnite’s technology will assist TCL in navigating the complexities of video advertising while maintaining a top-tier viewer experience.

3. Strengthening TCL’s US Advertising Strategy

   • As TCL seeks to expand its US advertising business, the partnership with Magnite provides access to premium ad solutions and partners, essential for success in the competitive US ad market.
   • Magnite’s comprehensive tools and relationships with demand partners will allow TCL to meet the unique needs of advertisers, offering a broad and valuable inventory of ad space.

4. Magnite’s Leadership in OEM Partnerships

   • Magnite continues to be the go-to partner for top OEMs, reinforcing the company’s technology’s capability to manage diverse ad formats and enhance the viewer experience.
   • This partnership with TCL strengthens Magnite’s position as a key player in the streaming advertising ecosystem, catering to advertisers looking to reach premium audiences at scale.

Magnite’s collaboration with TCL represents a major step in the evolution of ad-supported streaming content. By leveraging SpringServe and Magnite’s advanced ad solutions, TCL is set to enhance its streaming offerings and deliver valuable, scalable advertising opportunities to brands, while maintaining a seamless and engaging experience for viewers.