News

Adcetera Celebrates 25th Anniversary of One Voice Program℠, Strengthening Brands for 25 Years

Adcetera, a full-service integrated brand and digital marketing agency with offices in Houston, Chicago, and The Woodlands, has reached a significant milestone: the 25th anniversary of its proprietary One Voice Program℠ (OVP). This milestone marks a quarter-century of guiding organizations from regional startups to global enterprises in building stronger, more meaningful brands that resonate with...

digital marketing 2 May 2025

Bighorn Web Solutions Shares Expert Insights on eCommerce Migration Risks and Rewards

As eCommerce continues to dominate, with 43% of U.S. shoppers preferring online shopping (according to a Statista study), brands must ensure their platforms are optimized for performance, scalability, and user experience. In an exclusive interview with DesignRush, Caleb Bradley, Founder and CEO of Bighorn Web Solutions, discussed the often-overlooked challenges and strategies for achieving...

ecommerce and mobile ecommerce 2 May 2025

SAMY Alliance Acquires Intermate to Expand Social Media Marketing Reach in DACH Region

In a strategic move to solidify its position in the social media and influencer marketing landscape, SAMY Alliance has successfully acquired Intermate, a category leader in social media marketing. The acquisition, advised by JEGI CLARITY, positions SAMY to leverage Intermate's advanced technology and strong client base, particularly in the DACH region (Germany, Austria, and Switzerland), an...

social media 2 May 2025

Record Growth in Voluntary Benefits Sales in 2024: Eastbridge Report Insights

In 2024, the voluntary benefits sector saw impressive growth, continuing its upward trajectory following the post-pandemic rebound. According to the U.S. Voluntary/Worksite Sales Report by Eastbridge Consulting Group, total sales of voluntary benefits reached a record-breaking $9.53 billion, marking a 2% increase over the previous year. In addition, in-force premiums grew at a robust 6.1%...

business 2 May 2025

Constant Contact Reveals Key Findings on Consumer Perceptions of Small Businesses

As National Small Business Week approaches in the United States, Constant Contact, a leading digital marketing and automation platform, has unveiled its latest Small Business Now report. The report uncovers a surprising contradiction in how consumers view small businesses: while there is a deep emotional and personal connection, many fail to recognize the true scale of small businesses and their...

business 2 May 2025

5WPR Selected as Nissan U.S.'s Multicultural Communications Agency of Record

In an exciting new partnership, 5WPR, a leading communications agency, has been appointed as the communications agency of record for Nissan U.S.'s strategic initiatives targeting multicultural consumers. The collaboration aims to elevate Nissan’s brand presence within diverse communities while reinforcing its commitment to inclusion and cultural resonance. The partnership, which includes...

marketing 2 May 2025

Top Channels for Promoting New Games in Asia: Insights from Niko Partners

In Southeast Asia (SEA), where gaming is more than just a pastime, social media has emerged as a primary source of discovery for new titles. A recent report by Niko Partners, titled “Optimal Channels for Promoting New Games: Preferred Social Media & Messaging Platforms,” reveals that 62% of SEA gamers rely on social media for updates on new game releases. As marketers shift from traditional ads...

business 2 May 2025

AppsFlyer 2025 Creative Optimization Report: Key Trends and Takeaways

In an increasingly fragmented and performance-driven mobile advertising landscape, creative strategy is no longer a one-size-fits-all game. AppsFlyer’s newly released 2025 State of Creative Optimization report provides a comprehensive, data-rich examination of how creative variations, emotional resonance, and content formats impact user acquisition and retention across 1,300 apps and 1.1 million...

marketing 2 May 2025